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On the morning of June 20, the Information Office of the Sichuan Provincial People's Government held a press conference on the 2024 Liangshan Yi Torch Festival and the "Colorful Liangshan Summer Cool" cultural tourism series in Chengdu.
It was announced at the meeting that the Liangshan Yi Torch Festival and the "Colorful Liangshan Summer Cool" cultural tourism series will be held from July 19th to August 19th.
At the press conference, Su Zhengqing, Vice Governor of the People's Government of Liangshan Prefecture, introduced the arrangements for the 2024 Liangshan Yi Torch Festival and the "Colorful Liangshan Summer Cool" cultural tourism series activities. Responsible comrades of the Propaganda Department of the Liangshan Prefecture Party Committee, the Liangshan Prefecture Culture, Radio, Television and Tourism Bureau, and the Propaganda Department of the Xichang Municipal Party Committee answered reporters' questions.
A series of themed activities present characteristic ethnic customs
The torch festival will be organized through the "1+N" method ["1" is the main venue of Xichang City, "N" is the remaining 16 counties (cities)), with the theme of "Passion Torch Festival, the most dazzling national style" to organize the main activities and supporting activities. The main activities include Xichang Torch Carnival Night, Everyday Torch Festival and Music and Food Season, "Three Strong States" Investment Promotion Conference, Yi Traditional Beauty Pageant Finals, and Boutique Program Performances.
Among them, the main venue of the torch carnival night will be held on July 29 at the east extension of Xichang Aerospace Avenue. At that time, an activity area of about 3 kilometers long will be set up, 60 small fires, 2 large fires, and 135 shops will be built, which is expected to accommodate 100,000 people, allowing tourists to experience the carnival feast of "fire".
The daily torch festival and music and food week activities will be held every day in Xichang Torch Square, and the torch music carnival will be held in Xingyue Lake Park from July 30th to August 1st, inviting well-known local artists to participate in performances, supporting cultural markets and special catering.
The supporting activities are mainly for counties (cities) to focus on the characteristic resource advantages of the region, according to local conditions, staggered peaks, and staggered times to hold a variety of cultural and tourism activities, providing "multiple options" for tourists to Liangliang. On July 20th, you can feel the passion of bullfighting in the "Liangshan Prefecture Bullfighting Competition" in Puge County. On July 22, experience the most original torch culture in the bonfire of the "Torch Carnival" in Butuo County. On July 28, in Zhaojue County's "Liangshan Prefecture Horse Racing Event", you can appreciate the speed and passion on the plateau; Enjoy the 20°C summer at the "Rice Field Torch Show" in Yuexi County and enjoy a unique torch show.
Enrich the experience of tourists Launched 5 "cool summer" boutique tourism routes
In order to enrich the experience of tourists, so that tourists can feel the "passion torch" and fully appreciate the "colorful Liangshan and summer coolness", Liangshan also takes Xichang as the center, radiates the southeast, northwest and middle, and launches 5 "summer cool" boutique tourism routes to provide more personalized choices for tourists who come to Liangshan.
The "Colorful Liangshan, Cool in Summer" ecological pastoral tour takes Qionghai Lushan, Jianchang Ancient City, and large stone slabs as the core products. Come here, you can feel the lotus flowers of Qionghai and touch the 600-year vicissitudes of the ancient city of Jianchang; Taste Xichang rice noodles, Xichang barbecue, Jianchang duck and other special delicacies, and experience the cultural customs of the Yi nationality in the live performance of "Ajaniu".
The research tour of "Yihai Alliance, Dream Building Aerospace" takes Xichang as the distribution center and radiates to Mianning, Xide, Yuexi and Ganluo. Here, you can feel the grand launch of the Xichang satellite, taste the elegance and tranquility of Lingshan, listen to the story of the Yihai alliance, and travel to the hometown of Wenchang; Taste the different taste of Mianning bean curd rice, Yuexi nine big bowls, and Ganluo slag noodles; Jianchuan Film Museum Settlement looks back on the 100-year history of Chinese film and experiences the charm of exploring the art of light and shadow.
The dream journey of "Loving the Daughter Country, Exploring Shangri-La" takes Xichang as the distribution center and radiates to Yanyuan and Muli. Here, you can experience the "Oriental Daughter Country" and "Last Matrilineal Clan" of Lugu Lake - the secret Mosuo style, and the unique charm of the source of "Shangri-La" in Dream Muli; Enjoy the national flavor of grandmother's banquet, pork fat meat, and butter tea; Enjoy the Mosuo armor rubbing dance and the enthusiasm of the Tibetan pot village.
The Sichuan-Yunnan Humanities Range Rover Tour of "Shufeng Yunnan Charm Glacier Hot Spring" takes Xichang as the distribution center and radiates to Dechang, Huili, Huidong, Ningnan and Puge. Here, you can feel the majestic momentum of Wudongde, Baihetan Hydropower Station and other major powers, the rich historical and cultural accumulation of the ancient city, the magnificent beauty of Luoji Mountain, glaciers, lakes and hot springs and waterfalls; Enjoy the delicious taste of Huili copper hot pot, Huidong black goat, and Ningnan dried tofu; Experience the production skills of green pottery and the ancestral culture of Jinsang Manor.
The "Burning Torch and Drunken Liangshan" Yi Nationality Customs Experience Tour, with Xichang as the distribution center, radiates to Zhaojue, Butuo and Puge. Here, you can feel the romance of the most original ecological torch festival, and watch the traditional beauty pageant of the Yi nationality, Duo Luohe and other wonderful performances; Taste authentic Yi specialties such as Yijiatuo meat, buckwheat buns, etc.
Do a good job in service guarantee to create a high-standard and high-quality torch festival event
In order to create a high-standard and high-quality torch festival event, Liangshan will carefully provide service guarantee this year, and comprehensively improve tourist satisfaction with "pet guest" service.
In terms of comprehensively improving the service level, the main activity area and sub-activity area of the torch carnival night are scientifically set up, and the problems such as being present but unable to enter the activity area are resolutely avoided, so that tourists can participate in and experience the passion and enthusiasm of torch interaction. Comprehensively improve the reception capacity of county (city) hotels and B&Bs and the carrying capacity of scenic spots and public transportation, and vigorously rectify the chaos of illegal price increases, bullying and stealing customers by market entities, so that the majority of tourists can have fun, eat at ease, live comfortably, and travel at ease.
As the main venue, Xichang will effectively maintain good social security and traffic order, and continue to release information such as road traffic conditions and warm travel tips in a timely and intensive manner through the media platform of Xichang Financial Media Center during the event, so as to provide services for the masses to reasonably arrange travel time and routes. At the same time, strengthen the safety supervision of tourism service facilities, food safety and other types of safety to escort the safety of tourists.
In addition, the press conference introduced that the vast majority of the activities of the torch festival are open to tourists and citizens for free, and the Yi beauty pageant finals and torch concerts will be restricted due to venue restrictions.
Source: Liangbao Financial Media
Editor: Lei Qing