Storybook:
"In the heart of the Three Gorges Reservoir, the mountains are high and the waters are long. The blessed land of Chungju, the fish and rice are fragrant. Lingtong Rice, famous ......at home and abroad" for the first time into Chungju "Lingtong Rice Industry", in the product exhibition hall, a huge "Lingtong Rice Industry Fu" came into view. It is not difficult to see between the lines that Wang Guanglun, the leader of the enterprise, in addition to the necessary ambition of private entrepreneurs, also has the social responsibility of the world. Under his leadership, Lingtong Rice has become a leading enterprise in Chungju's agricultural industry and has made great contributions to the high-quality development of Chungju's grain and oil industry.
Wang Guanglun founded Zhongxian Lingtong Rice Processing Factory in 1997, when "Lingtong" was only a small rice processing factory, but in his heart he had the dream of making the rice industry bigger and stronger. After years of hard work, in 2006, the processing plant was successfully restructured and Chongqing Lingtong Rice Industry Co., Ltd. was established.
Workers are doing finished product packaging on the production line
Driven by the "High-quality Grain Project", Lingtong Rice has built a high-quality rice production line with a daily output of 160 tons, realizing the transformation from traditional processing to automated and intelligent production. It not only improves the processing output and product quality of rice, but also reduces the processing cost, so that the efficiency of the enterprise has been significantly improved.
Lingtong Rice signed a tripartite cooperation agreement with the postal service and farmers
"The company has always adhered to the business philosophy of quality survival, safety and development, and integrity to win the world, combined with market demand and the company's own characteristics, and has embarked on a development path of product differentiation", Wang Guanglun said with deep feelings.
Nowadays, the brand of "Lingtong Rice" has become famous, and it has become a rice processing enterprise of agricultural products in Chongqing China Post Base, and has been recognized as "China Post Huinong Comprehensive Service Demonstration Enterprise" by China Post Group.
Wang Guanglun inspected the growth of rice at the planting base
However, as a private entrepreneur, Wang Guanglun also took the lead in shouldering the social responsibility of promoting rural revitalization. In recent years, Lingtong Rice has actively cooperated with farmers in many villages in Chungju to establish a 20,000-acre alpine ecological rice planting base, providing farmers with rice seeds and fertilizers, providing free planting technology training and guidance, and purchasing rice at a price higher than the market price to ensure their income. This industrialized business model of "company + base + farmer + technology" has not only improved the level of agricultural industrialization in many towns and villages in Chungju, but also promoted the increase of farmers' income.
In order to inject a steady stream of impetus into rural revitalization, Lingtong Rice Industry has always adhered to the talent-oriented, actively cultivated local talents, and actively absorbed the employment of local rural surplus labor in the planting base, providing farmers with a stable source of income.
Lingtong Rice Industry carried out household procurement to solve the "last mile" problem of farmers' grain sales
In addition, Lingtong Rice Industry also actively responded to the call of "10,000 enterprises and 10,000 villages", and took the lead in forming an enterprise assistance alliance to form a long-term assistance and driving mechanism with equity reform. Fixed-point docking with poor households, through industrial assistance, employment-driven, financial assistance and other modes, to help them achieve comprehensive poverty alleviation and live and work in peace and contentment.
In Wang Guanglun's view, the concept of "small industry, big dream, small enterprise big responsibility" of Lingtong Rice Industry is actively participating in the cause of rural revitalization while promoting its own high-quality development. He always firmly believes that on the road of rural revitalization, Lingtong Rice Industry will be able to write a more brilliant chapter!
(Source: Chongqing Daily)