Those people and things in Dexin Zhai

Those people and things in Dexin Zhai

Jiang Lina

The scorching sun of midsummer is like fire. Looking at the field where the particles returned to the warehouse, the group of people who took the same ride were in a happy mood and talked and laughed. Early in the morning of June 23, more than 20 people from the Shandong Financial Literature Writers Picking Group walked into Jiyang Yunde Food Group. Today's Yunde is the harmony of the "Chinese famous hot pot" Yunting and the "Chinese time-honored brand" Dexin Zhai, and the time-honored brand is a perfect combination.

Walking into the hall of Yunde Food Group, what catches your eye is the ancient poem "Burrow Inscription" engraved on the wall, and "Yunting, Dexin" is hidden in the ancient poem. Dexin Zhai is taken from the meaning of Mingde Weixin, which can be traced back to 1930. When Miao Xingyuan's wife came back from her mother's house, she asked her husband to find something to do for her father who was idle at home, so she funded a sauce garden in Jinan Jingsanwei 8th Road. Miao Xingyuan, the word Shide, when naming the sauce garden, take a "De" word from it and name it "Dexin Zhai". After the founding of the People's Republic of China, Dexin Zhai has undergone eight changes, and the predecessor of "Dexin Zhai" is a pickle shop at the north end of Furong Street in old Jinan - Zhonghe Sauce Garden, the taste of old Jinan.

When I was a child, my favorite thing to do was that my mother gave me five cents after school and asked me to go to the supply and marketing cooperatives to make soy sauce. I can't say why, but I like the smell, and it's the unique smell that holds my nose. Of course, there is another reason that you can get three cents for errands, and you can buy melon seeds to eat. The left and right pockets of the school uniform can be filled, eating five-spiced sunflower seeds, humming songs in the streets and alleys and jumping home, sometimes attracting little yellow dogs who don't know who's house, but also following behind me to lick the skin of melon seeds, the tail of the puppy swaying with its pace, the cute little eyes and the look of enjoyment make people laugh. I enjoyed the fun and energetic happy time, and the carefree childhood was quietly gone.

Nowadays, when I was a child, the scene of playing soy sauce often haunted in my dreams, standing there and watching the salesman fill the white glass bottle with a grape, the red funnel was inserted in the mouth of the bottle, when the first grape fell, a thick layer of foam was aroused, but it soon disappeared, and then half a grape was poured and the bottle was full, the aunt who played soy sauce sometimes accidentally lifted the funnel and overflowed some, curiosity prompted me to take the bottle and lick it with the tip of my tongue, taste the taste of reddish-brown soy sauce, the first taste is a little astringent and salty, and the aftertaste is the thick and salty sauce, In front of the counter for a long time, he was reluctant to leave, staring at the bustling people queuing up for soy sauce. How many memories does a bucket of soy sauce carry, there are more people queuing up to play soy sauce during the New Year's holidays, and they can line up a hundred meters away, just looking at them talking and laughing, looking east and west, the birds chirping in the morning outside the window woke me up from my dream.

Now, whether it is a birthday dumpling or a Chinese New Year's Eve dinner for the Spring Festival, sitting around the fire with the family, the delicious dishes on the table and the boiling soup are inseparable from the cooking condiments, and the house is suddenly filled with fresh fragrance. Every time I go back to my parents' house to bring gifts, Dexin Zhai condiments are also indispensable, from snacks to big, this is the taste of home. The festive Chinese red gift box, visiting relatives and friends also has more face.

At that time, I was particularly curious about what soy sauce was made of, and today it was revealed. Walking into the 80,000-square-meter factory, the unique taste with an annual sales of 150 million inherits a century-old classic. The time-honored brand Dexin Zhai traditional drying technology and modern production equipment are integrated with each other, the automatic brewing process is first-class, the world's advanced disc koji making equipment is adopted, and the intangible cultural heritage skills of spring brewing and sun drying are used to make the products with bright color, rich sauce fragrance and sunny taste. Dexin Zhai is close to the ingenuity guard, carefully brewing every drop of deliciousness, natural brewing without blending. When I don't have time to cook breakfast, I use bread slices to sandwich Yunting Erba sauce, and I have it to spread bread and eat, the taste is mellow, it is simply a delicacy that challenges the taste buds, and it is very fragrant.

Zhao Xinran, deputy general manager of Yunde Food Group, led everyone to visit the production line. Mr. Zhao first expressed a warm welcome to everyone who came to visit the company in the season of hot sun and warm feelings. Then with a hot and hot mood, he briefly introduced the corporate culture, and how "Yunting" and "Dexin Zhai" are integrated together. It turned out that Dexinzhai's "birth certificate" was found out from the Jinan Archives in 1930, and the national government issued a business license, which was really named and listed for business.

Mr. Zhao has a bright smile, the corners of his mouth are slightly raised, and he talks passionately, like a clear stream, which makes us feel a strong uplifting force. Her eyes lit up, and her words were always full of positive energy. When it comes to 1956, after the founding of the People's Republic of China, when the public-private partnership was launched, her language was full of contagion, gentleness and strength. Back then, Dexin Zhai ranked first in the industry because of its scale, so in the name of Dexin Zhai, it merged a number of sauce gardens such as Zhonghe Sauce Garden (founded in 1726) and became a national ownership enterprise. In the old days of Jinan, there were few vegetables in spring and winter, and the three meals a day were almost based on pickles, so a large number of sauce gardens were born, and when they were liberated, the number of sauce gardens in Jinan was as high as more than 300, and each sauce garden contained the painstaking efforts and wisdom of the craftsmen, telling a different story.

Speaking of hot pot, the most well-known in Quancheng is Yunting hot pot, steaming copper hot pot, beef and mutton are fragrant but not greasy, the soup is fragrant and fragrant, various ingredients are intertwined and fused in the pot, and the rich aroma permeates the entire street and alley. Founded in 1987, "Yunting" is a representative minority enterprise in Jinan, mainly producing and selling halal compound condiments such as hot pot seasoning and pure beef and mutton products. Yunting hot pot is one of the most primitive cooking methods, first founded in Jinan in the 30s of the 20th century, and returned to people's attention at the end of the 70s. Since 1998, Yunting has summarized the hot pot cooking experience of several generations, and created Yunting hot pot seasoning, as well as convenient seasoning for special dishes, so that people can easily make the taste of the chef's skill in the restaurant at home. The deliciousness of the meat, the fragrance of the vegetables, the refreshing taste of the seafood, the mellowness of the soy products, and the unique sauce, the spicy taste rolls in the mouth, and the feast on the tip of the tongue is intoxicating.

With the development of the condiment industry, more and more involution, with the feelings for Jinan people, seeking better development, in 2019, Yunting acquired the Chinese time-honored brand "Dexin Zhai". Located in Jiyang, it reinvests in the purchase and construction of new plants and new equipment, and fully invests in modern automation, which is the most advanced equipment in today's industry. In 2020, Shandong Yunde Food Co., Ltd. was registered in Jiyang. It is said that in the southern mountainous area, Liubu Phoenix Industrial Park has more than 100 acres of mountainous land as a hot pot seasoning production base, and the production capacity has been greatly improved, mainly frozen products, as well as traditional crafts and ancient methods of sun exposure, etc., Yunde Licheng base is gradually building a "ancient spring brewing industrial tourism base". People in the city can stay away from the hustle and bustle, get in close contact with nature, and go to the Yunde Licheng base to feel the shocking power of nature and the beauty of the original ecology, and experience the unprecedented double enjoyment of vision and soul.

Yunde Food adheres to the elements of state-owned enterprises and carries out a second venture. Mr. Zhao said that talent is the primary productive force, vigorously introduce young and professional teams, and strive to create a good atmosphere conducive to the growth of talents. The overall academic qualifications of the senior management team have also been improved, with four or five graduate students and an undergraduate rate of more than 80 percent. The development ideas and the vitality of the enterprise have also changed significantly, and the entire management mechanism has also been improved. In addition, the time-honored enterprise is to keep the integrity and innovation, adhere to the pure grain brewing, and use the best raw materials unchanged, not only to keep the old traditional techniques, but also to keep the three hearts (original intention, ingenuity, conscience).

Mr. Zhao looked at every visitor, she was full of confidence, her voice was light and pleasant, she said that Yunde products are constantly enriched, and the stars are holding the moon in the form of products. The main products revolve around the three series of fragrant rice vinegar, sweet noodle sauce and soy sauce, and sales is the most important link in the whole enterprise. New media include Douyin, Kuaishou, Channels, etc., and traditional e-commerce including Taobao, Tmall, JD.com, etc. are also doing it, and through online sales, it has played a great role in the publicity of enterprises. At the same time, there are currently 11 retail stores, mainly Sanda soy sauce, which is more of a feeling of soy sauce in the past, which is more fresh, more direct and fresher, and meets the consumer groups with requirements for quality. At present, the self-operated stores mainly include the old factory department, the Duan store department, the No. 1 store on Puli Street, the Shanda South Road store, etc., and also grafted with the Quankelong steamed bun store, and the vitality of the brand is being stimulated······

Listening to Mr. Zhao's eloquent talk, the narrator of the Yunting Group Publicity Office led everyone to visit the product exhibition hall, brewing workshop, sun exposure area, packaging area and other areas along the road. What impressed me was the Yunting hot pot at the staircase of the corporate culture exhibition hall, which was unbelievable. This hot pot entered the Yunting store in 1999, it is currently the largest charcoal hot pot that can be used in the country, weighing 999 pounds, 189cm high, 169cm wide, this pot can be used for more than 90 people at the same time when the 15th anniversary of Yunting in 2004. The pot body is made of pure copper, and eight cow heads are embellished on the top of the pot body, implying wealth from all directions, and the two fronts are printed with lifelike flying sheep are bringing flowers, implying that the Yunting brand is thriving. The visiting literary friends took photos with him one after another, taking advantage of the opportunity to pray that the fiery days would also be prosperous.

After visiting the brewing workshop, we moved to the cafeteria to eat, and the food on the table was steaming, and we couldn't wait to wash our hands and take our seats. Smell the familiar taste, look at the dishes, the colors are bright, pleasing to the eye, take a bite, the lips and teeth are fragrant, you can't stop at all, good raw materials can make good dishes. We have a table of eight people, chatting while eating, sweet and salty, and the big guys are full of praise. Not only did I taste the delicious food and fill my mouth, but I also gained a lot of joy and heavy love from Yunde.

This trip has a deep understanding, clouds gather to create beauty, and virtue casts brilliance!

Jiang Lina, pen name: Lu Qing, is a member of the Shandong Writing Society, a member of the Shandong Prose Literature Association, a member of the Jinan Writers Association, a member of the Shandong Young Writers Association, a member of the Jinan Licheng District Writers Association, a member of the Jiaxuan Cultural Exchange Association of Licheng District, a member of the Jinan Wednesday Reading Club, a member of the Zhang Wei Reading Club, a member of the Shandong Financial Literature Creator, and a member of the Wind Rider Poetry Society. He is passionate about prose and poetry, and his works have been scattered in some newspapers, magazines, books, and online media platforms.