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Manner Coffee Event: The Extreme Press of the System

author:Manager Magazine
Manner Coffee Event: The Extreme Press of the System

The squeezing of the system has been taken to the extreme.

Source | Uncle Cai has material

The dispute between the clerk and the customer at the two Manner coffee stores in Shanghai on the same day has been on the hot search.

One is when the customer urges the order and threatens to complain, and then the clerk loses control of his emotions and beats the customer; The other is because the customer urged the order and poured coffee powder on the customer's face.

We usually spend money in coffee shops and bubble tea shops, and in the face of reminders, the clerks generally appease customers or apologize. The Manner coffee incident illustrates that the emotions of the two workers have been exhausted

There have been a number of articles online exposing how Manner is squeezing employees. For example, according to the performance of the store, the store with a daily turnover of less than 5,000 yuan has only one clerk. A cup of coffee can be completed in 40-50 seconds during peak hours, and you have to count down when you're so busy that you, etc.

Manner Coffee Event: The Extreme Press of the System
Manner Coffee Event: The Extreme Press of the System

This reminds me of a famous article in 2020 called "Delivery Riders, Trapped in the System". Any data from each order run by the delivery staff will be uploaded to the platform's cloud data as part of the big data. The system requires the rider to run faster and faster, and the riders will try their best to meet the requirements of the system in the face of overtime punishment, and the labor of the delivery man is getting faster and faster, which also helps the system to add more and more "short-term data" in disguise, data is the basis of the algorithm, it will train the algorithm, and when the algorithm finds that everyone is getting faster and faster, it will also accelerate again

In addition to food delivery riders, there are also chain store waiters, couriers, online car-hailing drivers and other types of jobs trapped in the system, who earn hard-earned money, and will be looked down upon by white-collar workers in big cities.

So the young girl shouted hoarsely: Is it fair? Is it fair? She was right, though she was wrong.

If the incident had not been exposed, it would have been a conflict between two vulnerable people, the waiter and the customer.

Maybe the customer hurriedly looked at the time while he was on his way, just in time to buy a cup of coffee; Or maybe the customer wants to drop by for a cup of coffee today because Manner is cheap enough.

But in fact, the system made unreasonable promises to customers, and the results were not fulfilled, causing customer dissatisfaction and complaints. Workers can't resist the system, so they can only suppress their emotions and force themselves to rush to work. The operator behind it is the operator of this system.

In fact, we know that most people don't really care if the takeaway is fast for two minutes, and they don't get angry because the delivery is ten minutes late, we really don't have that much urgency. But the operator is not.

Manner Coffee Event: The Extreme Press of the System

Some enterprises regard workers as machines, and the system is a tool for screening efficient machines, and the standards continue to improve, so that more efficient workers can be screened out and those who can't bear it can be eliminated. Anyway, there are a lot of workers in society. When you're past a certain age, you're optimized.

At present, there are two scenarios for the application of algorithm mechanism: positive feedback and negative feedback. The most typical negative feedback is that the delivery rider violates traffic rules in a hurry, is nervous, irritable, and has conflicts with service users; Positive feedback is typified by the recommendation mechanism of short videos, calculating your preferences, constantly recommending content to you like to watch, lengthening your viewing time, and making you immersed in it and unable to extricate yourself.

Why is the squeezing of the system to the extreme?

One reason is that the overall economic growth rate has slowed down, and many industries are competing for stock, resulting in more severe involution. For example, in the field of AI, some countries are rolling up the technology to death, while we are rolling up the price to death, slashing the price, or even free. For example, in the field of e-commerce, the policy of "refund only" has also killed many sellers

Another reason is that the number of college graduates has exceeded 10 million in recent years, and the competition in the job market has become more and more fierce. From 2021 to 2024, the number of college graduates will be 9.09 million, 10.76 million, 11.58 million and 11.79 million, respectively. Even if trapped in the algorithm, this year there are still warnings across the country that online car-hailing drivers are saturated and food delivery riders are saturated, and the huge number of jobs has given the system a cheap labor base.

Manner Coffee Event: The Extreme Press of the System

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