In the just-concluded 618 e-commerce mid-year promotion, GNC, a dietary supplement brand, once again demonstrated its strong strength and market influence. After fierce market competition, GNC's self-owned channel sales reached nearly 200 million yuan, setting an eye-catching result. This not only demonstrates the high recognition of GNC's products by consumers, but also reflects the huge demand for health products in today's society.
Sales on multiple platforms have soared, and nutrition packs are firmly in the TOP1
During the 618 promotion period, GNC led the group through online and offline multi-channel layout, with excellent product quality and precise marketing strategies, and achieved a significant increase in brand sales and voice. According to official data, its sales of its own channels reached nearly 200 million yuan, an increase of 54% year-on-year, and the exposure of brands and products on the whole network exceeded 1.64 billion times, showing a very strong market competitiveness.
It is reported that the sales performance of the GNC Jian'an Xi brand on major platforms is extremely bright. Its sales on the Tmall platform reached a new high, ranking in the TOP2 of the list of cross-border health care products, and a number of products continued to dominate the list, further consolidating its leading position in the field of cross-insurance. The growth on the JD.com platform should not be underestimated, with sales increasing by 76% year-on-year. In addition to traditional e-commerce platforms, GNC has achieved rapid sales growth of 68% and 1,053% respectively on Douyin and Xiaohongshu with its innovative content marketing and precise user positioning, far exceeding the industry average. Behind the rapid growth of sales, it is supported by GNC's rich product line, especially the GNC star product - Daily Nutrition Pack, which dominates the authoritative list of multiple platforms, including Tmall Imported Vitamin List and Nutrition Package Category List, Jingdong Combination Compound Vitamin Mineral List and Douyin Imported Nutrition Pack Hit List, etc., all of which are firmly on the throne of TOP1.
Deeply cultivate the field of health and convey the concept of scientific health preservation
GNC has been able to stand out in the fierce market competition thanks to its in-depth cultivation and meticulous operation in the field of health for many years. With the increasing public health awareness and the improvement of living standards, the nutraceutical market shows great growth potential. GNC accurately grasps the pulse of the market, has in-depth insight into consumer needs, and provides a wide range of product lines including basic vitamins, cardiovascular care, and children's nutrition, covering more than 16 categories, providing consumers around the world with more than 1,500 health product choices.
In addition to the excellent performance of the product itself, GNC also actively participates in marketing activities to establish a deep emotional connection with consumers. Previously, GNC participated in the "Run for McDonald's" charity event hosted by McDonald's as the chief support partner, providing professional health support for participating families, and conveying care for the healthy growth of children through the sponsorship of calcium, magnesium and zinc products in the equipment package. In June, GNC joined hands with Xiaohongshu to create the "Nutrition Monthly Plan" IP campaign, unlocking precise nutrition and customized nutrition support for consumers of different ages through its star product Vitapak Daily Nutrition Pack. All kinds of activities show that the brand has the courage to assume social responsibility, and at the same time promote consumers' awareness of health maintenance and the formation of healthy living habits.
The brilliant record of nearly 200 million sales is not only the best affirmation of GNC's product quality and service, but also indicates the huge development potential of the health industry in the future. In the future, GNC will continue to uphold its health concept and is committed to providing consumers with more high-quality and efficient health products to help people realize the beautiful vision of a healthy life.
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