Recently, the TV series "The Story of Rose" became popular on the screen, in which Lin Gengxin's line "Then you have to go to Beijing?" Who is in Beijing? It quickly set off a craze on the Internet and inspired netizens to create. This line was not only skillfully used by the cultural and tourism departments, but also won the favor of the official blogs of Tsinghua University and Fudan University, highlighting its unique humorous charm.
On June 25, "The Story of Rose" ended successfully, and Fang Xiewen played by Lin Gengxin became the focus of heated discussions among netizens because of this line. His unique roaring lines have been widely circulated on the Internet, and have been edited into videos by official accounts such as CCTV, CCTV Cultural Tourism, China Military Horn, and Beijing Cultural Tourism, and have received more than one million likes.
Beijing Cultural Tourism skillfully uses this line, combined with star concerts and tourism resources, and invites tourists to come and experience; CCTV Network Cultural Tourism emphasized that Beijing has 214 A-level scenic spots and many intangible cultural heritage items. Xinjiang Cultural Tourism is ingenious, with the idea of "Beijing has Daxing Airport, one-click flight to Xinjiang" to attract tourists to pay attention to the beautiful scenery of Xinjiang.
With the admissions season coming, Tsinghua University and Fudan University have also joined in this creative feast. Tsinghua's official blog released a video, saying "Tsinghua tells you who is in Beijing", and attached the enrollment code 10003; Fudan's official blog left a message "Fudan tells you who is in Shanghai", and the enrollment code is 10246. The interaction between the two schools has sparked heated discussions among netizens, jokingly calling it "Tsinghua and Fudan's 'love and kill'".
This Internet craze triggered by Lin Gengxin's lines not only showed the creativity and humor of netizens, but also brought novel publicity methods to local cultural and tourism departments and college admissions. Netizens have said that Lin Gengxin is expected to become the spokesperson of the national cultural tourism promotion, and this unique publicity method makes people laugh.