Rumors are rife circulating about Dongfeng Nissan's new OEM VOYAH new car, and behind the rumors, the momentum of the joint venture brand is weakening, and the independent brand is gradually becoming stronger. As the most profitable brand of Dongfeng Motor, Dongfeng Nissan has always been related to the fate of the group, and how to win the headwind situation is estimated to be the top priority of the new chairman Yang Qing and the new leadership team.
Collapsed in the three-cylinder, the price was reduced
According to the data of the passenger association, in May, X-Trail sold 2,888 vehicles, and since the beginning of this year, the monthly sales of the car have basically remained at about 3,000 units, compared with more than 5,000 units in many months last year, there is a big gap. In terms of terminals, X-Trail has given a discount of up to 50,000 yuan, but it is only available for 2.0L models.
Since the launch of the 1.5T X-Trail in 2021, it has not been facelifted, but the 2.0L model has launched a new annual model. This may indicate that the 1.5T model has been difficult to sell in the market, and the 2.0L model relaunched after a period of pain has become the main factor to maintain sales.
Why the 1.5T X-Trail was launched that year, and it was so radical that the 2.0L version was completely abandoned, no one can explain it so far. Moreover, it coincided with the change of generation, and Chen Hao, who was the deputy general manager of Dongfeng Nissan at the time, is no longer in the leadership team of Dongfeng Motor's 9 people and cannot confront him.
"Collapse in the three-cylinder", this statement is not an exaggeration, you must know that the old X-Trail is a strong rival of the CR-V, ranking in the top ten SUV sales all year round. Looking at the CR-V, although it is severely suppressed by its own brands, it can still ensure monthly sales of more than 10,000 units, which plays a great role in maintaining the brand's sales.
Defeated in Arrow, Venucia V also lost
According to the data of the passenger association, in May, the Venucia big V DD-i super hybrid sold 1,163 units, and a few months ago, the monthly sales of the car were only 1,000 units. At the beginning of its launch, monthly sales could reach more than 3,000 units, but now it has declined sharply, undoubtedly due to the impact of the price war, resulting in a decline in product competitiveness.
According to the query, the current Venucia big V DD-i super hybrid terminal discount exceeds 20,000 yuan, even so, the overall cost performance is still difficult to surpass the BYD Song Pro.
Arrow, which also belongs to the new energy model, has stumbled all the way, and since its launch, the monthly sales have been around several hundred. It is worth mentioning that through the test of a professional media platform, it can be seen that the measured performance of Arrow is not bad, with good configuration, high charging efficiency, and the terminal has given a discount of 40,000 yuan.
At last
Since the launch of the three-cylinder X-Trail, Dongfeng Nissan's momentum has been declining. In fact, in the face of the dilemma, Dongfeng Nissan has never stopped formulating new strategies, but unfortunately the results are not great. Some people say that if Dongfeng Nissan was not aggressive two or three years ago, and steadily relied on the volume of the three models of Sylphy, X-Trail and Qashqai, it could continue to lie flat.
However, the impact of self-owned brand new energy vehicles on joint venture brands is not small, and none of them can be spared. As a joint venture brand, it is often difficult for both parties to make decisions and go all out according to a new decision. For example, after the Venucia DD-i super hybrid was defeated, there was suddenly no new product relay, how could it be done?