Produced by Perfect World Film and Television, produced by Perfect Plus Studio, directed by Yang Mingyuan, produced by Zhou Jiawen, and starring Xu Lu and Bi Wenjun, the costume romance TV series "Jewel on the Side" was officially announced today and will be broadcast exclusively on Tencent Video on June 28.
Before Tencent Video's upcoming big productions, this small-cost, short-length drama filled the gap in the schedule and maintained the continuous update of the platform's content.
While it may not be on par with the big productions that are about to air, the show still has its own unique charm and audience. The joining of the heroine Xu Lu undoubtedly adds a lot to "Jewel on the Side".
As an actor with high popularity and outstanding appearance, Xu Lu plays a role called "Shan Dan Dan" in the play. This catchy name not only makes a strong impression, but also hints at the simple, straightforward qualities that the character may have, giving the audience a preliminary image of the persona.
The drama unfolds in a light-hearted and humorous tone, and the love-hate entanglement between the male and female protagonists injects a strong drama into the plot. When the heroine first entered the Pei family, she faced all kinds of difficulties and tests from Pei Pei.
However, with her wit and adaptability, she not only successfully coped with these challenges, but also won the favor of Pei's mother. Over time, she gradually rose through the ranks to become the manager of the Pei family's jade shop and played an important role in the family's jewellery business.
Pei Pei gradually saw her talent and charm in many confrontations with the heroine, and unconsciously fell in love. In the newly released trailer, the intimate picture of the two looking at each other affectionately and touching the tip of their noses can make the audience feel a strong ambiguous atmosphere even through the screen.
It is worth mentioning that "Jewel on the Side" adopts the broadcast method of updating one episode per day, and six episodes are updated on the first day. This update rhythm can not only meet the audience's needs for chasing dramas, but also not make people feel too hasty.
For viewers who like to follow dramas, this way of broadcasting is undoubtedly a benefit. They can choose to watch more every day, or they can save up to watch it together, which satisfies the viewing habits of different audiences.
The joining of the actor Bi Wenjun also adds a lot of highlights to this drama. As a new-generation actor, Bi Wenjun has accumulated a certain amount of popularity among young audiences with her handsome appearance and good acting skills.
This time with Xu Lu's partner, presumably there will be a different spark. Looking back on Xu Lu's development trajectory in recent years, I have to say that it is a bit bland.
Although she has participated in works such as "The Girl Breaks into the Rivers and Lakes" and "The Big Lady Who Overcomes Thorns", the volume of these dramas is not too loud, and it failed to make Xu Lu really popular.
But it is undeniable that Xu Lu's acting skills and image temperament are quite good, but she lacks a work that can make her famous in one fell swoop.
"Jewel on the Side" may be Xu Lu's chance to turn over. Although this drama is positioned as a sweet drama and the audience may be limited, with Xu Lu's good looks and Bi Wenjun's outstanding performance, I believe it can still attract the attention of many audiences.
In this highly competitive film and television industry, every performance opportunity is precious, and I believe Xu Lu will go all out to present the best performance for the audience. Another highlight of "Jewel on the Side" is its interpretation of the theme of business wars.
Although business war dramas are not uncommon, placing them in an ancient context, coupled with the emotional entanglement of the hero and heroine, undoubtedly injects new vitality into this old routine.
Viewers can not only see the open and dark battles in the mall, but also appreciate the way of running the business of ancient merchants, and this novel combination is likely to become a big selling point of the show.
It is worth noting that as a costume drama, "Jewel on the Side" is also a highlight of its costumes, modeling and scene design. Judging from the stills that have been released, the crew has worked hard in these aspects.
The exquisite costumes, exquisite hairstyles, and the scene layout with a sense of age all show the crew's intentions. Although these details are not the protagonists of the plot, they can greatly enhance the audience's viewing experience.
The broadcast of "Jewel on the Side" also let us see the diversification of the content strategy of the video platform. Big-budget productions are important, but small-budget dramas like "Jewel on the Side" also have their value.
They can not only meet the needs of different audiences, but also provide more performance opportunities for new actors. In this sense, the broadcast of "Jewel on the Side" can be said to be a win-win situation.
For viewers who like to follow dramas, the broadcast of "Jewel on the Side" is also a gospel. In a fast-paced life, not everyone has a lot of time to catch up on dozens of episodes of a feature-length masterpiece.
A short and concise series like "Jewel on the Side" just satisfies viewers who want to be relaxed and entertained but don't want to invest too much time.
This kind of "small but beautiful" positioning may become a new direction for the creation of TV dramas in the future. Although the plot setting of "Jewel on the Side" seems simple, it actually contains a lot of elements that can be dug deeply.
For example, the way of running a business in ancient times, how the younger generation gained a foothold in the mall, how to balance love and career, etc., are all topics that may be of interest to modern audiences.
If the script can skillfully integrate these elements into the story, I believe it will bring a lot of inspiration to the audience.
In general, "Jewel on the Side", as a sweet drama, although it is not said to be able to set off a ratings frenzy, with its unique positioning and attractive elements, I believe that it can occupy a place in the highly competitive summer file.
For Xu Lu and Bi Wenjun, this is undoubtedly a good opportunity to show themselves. And for the audience, this drama provides a relaxed and enjoyable option to watch the drama.
Let's wait and see if this "jewel" can shine in the summer file and bring the audience a story of ancient business warfare full of romance and wisdom.
On June 28, Tencent Video and "Jewel on the Side" were not separated.
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