Liangzhou Rong Media News (Reporter Li Jinye Li Huayang) In the urban and rural areas of Liangzhou, there is a "kind family" staple food kitchen is famous, it produces "mother-flavored" stove helmets, moon cakes, steamed buns, and oil fruits in the hot market, behind this success, is an old man with his son and grandson for decades as a day of honest management, giving back to the society, he is the sixth honest and trustworthy moral model Zhang Dongcai in Liangzhou District.
"Honesty is the root, faith is the foundation, and only by always doing things and doing business around integrity can enterprises go long and far." Zhang Dongcai's entrepreneurial road should start from 1994, when Zhang Dongcai saw that the flour mill in the township had been idle for many years, so he took the initiative to ask for help and raised funds to contract Xiangfeng Flour Mill. Relying on honest and trustworthy hard work, the flour mill business is booming, and the products are sold well to Qinghai, Lanzhou, Ningxia and other surrounding provinces and cities. "To do the flour industry, the era of relying only on the scale of production has passed, and if enterprises want to develop, they must increase the added value of products and extend the industrial chain." After years of hard work in the market, Zhang Dongcai's thinking is very clear.
After having this idea, Zhang Dongcai began to investigate the market, buy all kinds of delicious steamed bread to taste, and went to many steamed bread houses and scone shops to study. When he got home, he and his wife Wang Ruilan, who made a very good steamed bun, "tinkered" together, using natural yeast as an introduction, mixing noodles, making noodles, making them, and basketing them...... A cage, a plate of white steamed buns, and a stove helmet are served, and the original natural food has also been recognized by the majority of consumers.
Luo Fengqin, a resident of Wuhe Community, Wuhe Town, Liangzhou District, who came to buy steamed buns, told reporters: "I have been making steamed buns from honest people for more than ten years, and I often eat these steamed buns. ”
"Steamed steamed buns and baked cakes, we must take ensuring the people's 'safety on the tip of the tongue' as the highest value pursuit of the enterprise, extend the business outlets to the community and rural areas, and create more local employment opportunities for the surrounding villagers." This is the original intention and goal of Zhang Dongcai to establish a staple food processing factory of the Honest Family. Soon, the Houdao staple food processing plant next to Xiangfeng Flour Mill was completed and put into operation, and the wheat fragrance was overflowing, so that passers-by smelled the fragrance and admired.
Zhang Peng, director of the staple food processing plant in Liangzhou District, told reporters: "He has strict requirements for us, we must put the quality in the first place, there is no good raw materials, you can't make good products, in the process of making products, the quantity must meet the standard, the noodles must be sent to the time, standing in the perspective of consumers to produce, the product you eat at ease, consumers can eat at ease, we uphold the tradition of the old father, the development process of the honest people in the future or quality first, customer first, quality further." ”
In just seven or eight years, from a small flour mill to staple food processing; From simple steamed steamed buns to dozens of flower samples; From a few people to production, processing, sales one-stop; Sales outlets range from urban to rural, from small shops to large supermarkets...... Today's "kind-hearted people" have long been reborn.
Liangzhou District sixth honest and trustworthy moral model Zhang Dongcai said: "So many years, whether it is a person or business, I feel that integrity is the most important, we always have to do not deceive customers, in the quality and quantity of steamed buns have not changed for more than ten years, which is recognized by the surrounding people, this time was named the integrity of the moral model I am also particularly honored, is everyone's recognition of me, in the future we will continue to be kind to do things, we are kind people bigger and stronger, the good way to carry forward." ”