The Tiguan L, a family SUV known for its balance, has delivered 2.8 million units in 14 years since its launch in 2010. Of course, this car is not without controversy, and the biggest controversy around it is the "price".
It was once so hot that it was in short supply, and even the dealer raised the price without authorization, which made this car suffer some rumors. However, with the change of the city, this car began to make way for the latecomer Tiguan L PRO, and came to a more accessible range - from 149,900 yuan.
A few days ago, SAIC Volkswagen released the latest limited-time preferential policy for the Tiguan L family. From now until June 30, the starting price of the Tiguan L Excellence series has been reduced to 149,900 yuan.
149,900 yuan can buy quality
In today's pile configuration, compared to the car machine, the word "quality" has become more and more unfamiliar. Indeed, compared to the various cool configurations that are visible to the naked eye, the meaning of quality is mostly worked on in invisible places, and this is the case with the Tiguan L.
The Tiguan L is actually derived from the second-generation Tiguan launched in 2017, and the platform of this generation of Tiguan has also been changed from PQ35 to MQB A2, which belongs to Volkswagen's mid-range platform. The main focus of the platform is to be balanced and not biased, and to meet the basic needs of home users.
Put on the 149,900 yuan Tiguan L outstanding model, Volkswagen's latest 1.5T EVO engine + 7DSG (wet dual-clutch) combination, also known as the "golden combination", the bear fuel consumption display of the owner's public test data is only 7.95L/100km, fuel consumption comparable to a car. As an SUV originating in Europe, the chassis of the Tiguan L is also a highlight, and the main feature is "stable as an old dog".
In terms of configuration, the main one should be, the province of the province, such as 6 airbags, electronic parking, active braking, reversing image, ACC adaptive cruise, electric trunk, LED headlights, automatic headlights, induction wipers, car voice control, automatic air conditioning, electric adjustment of the front seats, rear exhaust air outlets and other practical configurations are readily available.
In addition, the car has a wheelbase of 2791mm, and although there is no seven-seat layout, the five-seater version makes the second-row space and trunk space more ample.
For the same quality, 3 years ago, the price of this car needed to be sold for more than 200,000 yuan, but now the official has given a sincere price of 149,900 yuan, so that people can spend less money to buy higher quality.
The inheritance of the old and the new
The first-generation Tiguan had a life cycle of 7 years, during which time it sold 1.5 million units in the country. It is no exaggeration to say that even in 2017, seven years after its launch, the first-generation Tiguan is still very competitive.
After the launch of the second-generation Tiguan L, the first-generation Tiguan was not discontinued immediately, but was not discontinued until January 2018, and the two generations of the model were sold together for a year.
In this year, the original Tiguan also gave a discount of more than 40,000 yuan, and the price of the terminal naked car was only more than 150,000 yuan. At that time, at that time, at this time, the benefits of the Tiguan L's outstanding model are a kind of inheritance that continues to this day.
For car companies, inventory clearance is often carried out before the launch of new cars, and the discontinuation of old models after the launch of new cars can force consumers to buy new cars with greater profit margins, and will not reduce the psychological price of the car in the minds of consumers because of the huge price difference between the old and the new.
Of course, this is only from the perspective of the average car company. However, SAIC Volkswagen chooses to benefit the people, and those with a sufficient budget can choose the more "smart" Tiguan L PRO, while those with a smaller budget can choose the more pragmatic Tiguan L, taking care of more consumers with different budgets and different needs.
Conform to the progress of the times
There has always been a popular saying in traditional automobile manufacturers, that is, "the ship is difficult to turn around". With the rapid development of new energy and intelligence, it is difficult for many car companies to give up their former advantages and start anew from a new starting point.
Among them, Volkswagen can be regarded as a car company that takes the initiative to change. As early as 2017, when many car companies were still switching from oil to electricity and plug-in hybrid as a transition plan, Volkswagen released the ID. The concept car and MEB platform have entered the pure electric field in one fell swoop. This aggressive strategy of daring to be the first can also show that the public has a sensitive sense of smell for market changes.
On the Tiguan L model, many people feel that it is difficult for a gasoline car to play with flowers, and after the replacement, it is nothing more than selling feelings and telling stories, capturing some consumers who are more conservative and old-fashioned.
However, the change of the Tiguan L PRO is unexpected, it inherits the pragmatic quality of the previous generation, and also carries out a rehabilitation for gasoline vehicles.
"We must develop the most intelligent fuel vehicle, which should be more intelligent than all luxury brands in fuel vehicles, including BBA products." This is what Yu Jingmin, executive deputy general manager of sales and marketing of SAIC Volkswagen, said at the Tiguan L Pro media analysis conference on April 10.
And in fact, the Tiguan L PRO does just that. The new car is equipped with IQ. Light high-resolution smart projection headlights; The 15-inch center display and 10.3-inch digital instrument cluster are equipped with Qualcomm Snapdragon 8155 chips and Tencent's in-vehicle system, while the passenger is equipped with an 11.6-inch entertainment screen, and the IQ.Pilot intelligent driving assistance system jointly developed with DJI.
These configurations also make the Tiguan L Pro a "super smart" SUV, and also prove that intelligence is not exclusive to new energy vehicles, and fuel vehicles can also do it.
The big coffee summarizes
The Tiguan L Outstanding and Tiguan L Pro models are on sale at the same time, symbolizing the diverse side of SAIC Volkswagen, which can not only be pragmatic and comprehensive, with a price of only 149,900 yuan, but also keep pace with the times and make traditional fuel vehicles more avant-garde. "The brand that understands Chinese best", I think this is the sincere voice of netizens to SAIC Volkswagen.