At five o'clock in the afternoon, in a fried chicken self-service shop near Weifang University, the "folk big stomachs" found a "new base" to realize the freedom of fried goods.
Here, for only 29.9 yuan, you can enjoy 90 minutes of "fried chicken all-you-can-eat" - freshly fried chicken thighs, braised chicken thighs, crispy cartilage meat, colonel chicken nuggets, fried rice cake strips, chicken onion rings, golden sweet potato strips, cheese potato balls, pasta, chicken leg burgers...... The dazzling menu is destined to make every diner "support the wall" to go out.
Wei Wei, the owner of the store, said that he had just recently passed the "first anniversary" - "Little Gluttonous Cat" has been the owner for a year, and "Gluttonous Kitten" has also been established for a year.
Text | Qu Jie
Figure | Yang Tao
Break into the fried chicken track
I didn't expect Weifang people to be so "picky"
There is never a shortage of fried goods on the table of Weifang people, and the most "old Weixian flavor" of fried goods is fried meat.
"Every time I go home and eat fried meat, I feel so happy!" Wei Wei, who has worked in the field for many years, is thinking about this taste of his hometown.
It is no exaggeration to say that fried meat is comparable to iron pot stew to Northeast people, snail noodles to Guangxi people, and Hu spicy soup to Henan people.
In Weifang, in addition to "everything can fly to the sky", there may also be "everything can be made into explosives". In addition, there are fried crispy pork, fried lotus root, fried chicken fork, croquette, fried fish, etc......
Therefore, Wei Wei, who returned to his hometown to start a business, set his sights on a fried chicken track similar to fried meat, but she didn't expect that Weifang people's "requirements" for fried meat were so high.
"In the early days, when we distributed leaflets, some customers reported that 'it was too oily to eat'." The guest's unintentional words made her hear in her heart, how to make "non-oily" fried chicken has become the direction of her efforts, and it has also achieved the characteristics of fried chicken in the small shop today.
In order to achieve a "thinner, crispier, and more refreshing" fried chicken taste, Wei Wei began to work the way of breading.
"The shells of fried chicken, which are more common on the market now, are fish scales, and our shells are thin and crispy, so that diners can enjoy the refreshing feeling of 'one bite of meat'." If you look closely at the fried chicken products in the "Gluttonous Kitten" fried chicken self-service store, each piece of chicken is wrapped in a layer of golden, crispy "golden shell" - the meat is wrapped in dry flour and sifted again before frying, which is the trick to achieve a "non-oily" taste.
After the taste was upgraded, more and more people became loyal fans of "Gluttonous Kitten".
"Every dinner party is a gluttonous kitten!"
"Happy Birthday Gluttony Kitten!"
"Sister, can you come to Shandong Pastoral Courtyard to open one, I love it so much!"
......
From being questioned to being accepted, Wei Wei said that he had tried too much in just one year. But finally, "Gluttonous Kitten" has been liked by more and more people, "This feeling of being affirmed is the happiest moment as an entrepreneur." ”
From social fear to social cow
There is only one boss at a distance
When I first met Wei Wei, her talkative and "social fear" really didn't go along.
"I wasn't like this at the beginning, Sheniu was 'forced'!" Wei Wei said, smiling awkwardly and heartily.
Since returning to Weifang at the beginning of 2023, Wei Wei has started various tasks before opening the store: learning, site selection, procurement, development, recruitment, operation...... Step by step, Wei Wei said, "It's too difficult, but it's also very rewarding."
After surviving the trivial and headache preparation period, Wei Wei, who successfully opened the store, did not expect that there were more difficult tasks waiting for her.
At the beginning of the store, Wei Wei said that he was a "behind-the-scenes boss", "at that time, he was reluctant to appear on the camera to 'play' self-media", but because the store was opened in Weifang University Food Street, a place where young people gathered, "I am not familiar with the gameplay of young people, and the store cannot be opened." ”
In order to make his small shop "kill" a way in the food street, Wei Wei began to learn how to deal with young people with self-media. With Wei Wei's efforts to "add more", Douyin and Xiaohongshu accounts have slowly improved. Now, the Douyin account, which once gave Wei Wei a headache, has become a "la carte area" for fans.
"Can fried milk come back?"
"Octopus Maruko is finally back!"
"Sister, will there be a new product of marinated fried chicken in fifteen days?"
......
"I read every comment in the comment area, sometimes crying, sometimes being amused." There is no shortage of negative voices in the process of starting a business, Wei Wei admitted that she was also confused, but every time she saw the warm messages of fans, she said that "I seem to have found a new outlet".
Fried Chicken Boss's Truth or Dare
Wei Wei said that she wants to do her best to make customers eat the "gluttonous kitten" as a meal, "eat well, eat cool, and eat at ease".
"The chicken products used in the store are all from large enterprises, and the cold chain is transported to the store." Considering that most of the consumer groups are students and children, Wei Wei has repeatedly emphasized that "making money, but not wanting to make black money", so that every customer can eat comfortably and eat at ease is her pursuit and bottom line.
Recently, Wei Wei, who can't stay idle, has begun to develop a new product - handmade pizza.
"There is a lot of competitive pressure now, and only by constantly upgrading tastes and launching new products can we retain consumers." In order to stick to his original intention, Wei Wei rejected low-cost, fast-serving pre-made pizzas, and developed his own "exclusive pizza" in the store every day.
Wei Wei, who has worked as a "Party A" for many years, said that since becoming the owner of a self-service fried chicken restaurant, her "B flavor" has become stronger and stronger, and the process of exploring new roles in life makes her feel very interesting.
Speaking of dreams, Wei Wei straightened his waist and leaned back slowly: "My dream is quite small, my family is healthy, the small shop is smooth, and I can earn a little money." ”
As soon as he finished speaking, Wei Wei smiled: "Actually, this dream is quite big!" ”
Source: Weifang High-tech Financial Media