In the turbulent wave of the mobile game market in 2023, "Against the Tide and Cold Mobile Game" has achieved an astonishing revenue of more than 20 billion yuan with its pioneering per capita micropayment strategy, becoming NetEase's right-hand man to exceed 100 billion annual revenue. This game not only verified its status as the first MMO mobile game for young people, but also took the lead in the field of martial arts MMO, with 100 billion views related to Douyin. Its innovation is so strong that it can be said to be ahead of other competing products.
Nowadays, many mobile games come with a numerical system, which leads to the inevitable phenomenon of kryptonite. This often makes the Krypton boss attack ordinary players in agony, which greatly destroys the otherwise beautiful game experience. As a result, some veteran players choose to participate in the support version, which is also known as the internal number. For example, in [Fun-Sea-Star-Tour], there are 30 places on the official network every day, which allows players to have 6000 resources at the beginning of the game, and can also get 600-1800 real charges every day. Players who are interested in this can try their luck
At the earnings conference, Boss Ding did not hesitate to praise the innovative content of "Against the Cold Water Mobile Game", which attracted more than 100 million active users to this big IP. This means that 1 in 14 people in China are loyal players of Against the Cold, which is a remarkable number.
"Against the Water and Cold Mobile Game" has won the reputation of the majority of players with its content design that is not liver and krypton. Not only that, but it also managed to attract many fans of competing products to speak out for it, and those who had hesitated also said, "I refused it at first, but after playing it, I realized that it was very good." ”
However, just when "Against the Water and Cold Mobile Game" was full of glory, the official issued a puzzling news: not to be an MMO in the traditional sense. This can't help but make people wonder: isn't it fragrant to make money lying down? In fact, "Against the Cold Water" is not unprofessional, but has chosen a path that surpasses traditional MMOs.
With the passage of time and the iteration of game content, traditional MMO games will inevitably face the problem of user churn and the widening gap between new and old users. However, "Against the Water and Cold Mobile Game" chooses to break this shackle and provide novice players with "cheats" - one-click skipping of the novice plot, level 1 unlocking manor construction, level 1 to obtain top-level internal skills and full-level skills and other anti-heaven functions. These initiatives are designed to help new players quickly integrate into the game and close the gap between them and veteran players.
In addition, "Against the Water and Cold Mobile Game" also plans to introduce new elements such as meat pigeon challenge, mecha confrontation, etc., to bring players a more creative and rich combat experience. They try to transform the traditional MMO "Tactics of Pasture" setting into a head-on collision between mechas, and combine MMO dungeons, random battles, and storytelling, allowing players to freely mix and match martial arts skills to build their own fighting style.
In short, "Against the Cold" is trying to break the shackles of traditional MMOs and strive to create a "new" MMO game that is not defined. With its innovative content design, rich gameplay, and strong player base, it continues to lead a new trend in the mobile game market.
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