The Prado, which has been discontinued and resumed, does not seem to be developing according to the trajectory expected by Toyota, and now it can't be sold?
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How brilliant was the previous Prado?
During the sales period, there is a situation where users buy cars at a higher price; In the first few years of production, there was even a phenomenon of second-hand cars being upside down. Now that production has been suspended and resumed, Toyota thought that Prado would return to its former glory, but it backfired, and only a few people would consult Prado every day.
The reason for the sluggish sales!
First of all, there are many cars on the market now, and consumers have a lot of choices.
Previously, Prado was so popular, but also because there were few hard-core off-road products on the market and few choices among consumers, but now, in addition to Prado, there are many domestic tanks, look-ups, equation leopards and other cars, and car owners will weigh one or two when buying a car.
Secondly, the discontinuation of production has caused Prado to gradually fade out of the field of vision of consumers.
The discontinuation of the Prado has left the Prado with a gap of several years, and even the old users have gradually forgotten about it, and many new users do not know the Prado.
Again, Prado himself has not put down his body.
The current car listing is either a price reduction or a variety of preferential policies, but Prado has no policy at all. Although the price is not the decisive factor for consumers to decide to buy a car, it also accounts for half of the factor, other cars are reducing prices, you don't drop, almost the same car, why should I spend more money to buy you?
Finally, product power is not dominant.
Compared with the same level of cars, the configuration is not powerful, and it is complained by netizens, 459,800 entry-level models, there is no front and rear parking radar, only the reversing image is not 360 panorama, and at the same time, now everyone buys a car more to pursue intelligence, and there is not much reflection in it.
However, it retains a lot of physical buttons, which is one of its major features.
The downturn of the Prado also proves one thing, there is no eternal king, and the era of vainly trying to rely on a car to keep safe has passed. Do you still buy Prado at a higher price?