Although the automobile market is said to be a stage for the competition of the strong, but also follow the rules of the game of the market, some seemingly tepid models, after the renewal has also achieved nirvana rebirth, such as the question of the world M7, etc., of course, there are some models that rise after the refresh, but they have not withstood the test of the market, and gradually lost their market fighting spirit under the baptism of wind and rain in the car market, and returned to a tepid state after a turn, such as the Lingdu L of SAIC Volkswagen.
In the 133rd issue of the Interpretation and Analysis series, the topic of this issue will talk about SAIC Volkswagen Lingdu L, whose market performance has been declining.
The market positioning is between Lavida and Passat, during the years of market battle, the car has not only undergone many facelifts, but also re-named Lingdu L, as a replacement model, Lingdu L was first listed at the end of March 2022, and in 2023, it will be remodeled annually, whether it is exterior design or interior, Lingdu L has been significantly improved, and its market competitiveness has also been strengthened.
In June 2022, the sales volume rose to 7,785 units, and the monthly sales from August to October achieved monthly sales of more than 10,000 units, and the cumulative annual sales of SAIC Volkswagen Lingdu L (including the old model Lingdu) exceeded 100,000 units, of which 13,355 units were sold in December 2022. In 2023, the cumulative annual sales of Lingdu L will also exceed 100,000 units, but the number of months that reach monthly sales of more than 10,000 units will decrease significantly.
To tell the truth, with a length of 4784mm, and a wheelbase of 2731mm Lingdu L, the vehicle shape is also relatively fashionable, with a strong design style of German cars, in the current car market, although it is not outstanding, but also has a good recognition, sense of hierarchy and visual beauty, many car friends and netizens called Lingdu L is "small Passat".
In terms of interior, Lingdu L also pays more attention to practicality, and basically there are no bells and whistles, but there is a significant improvement in the sense of technology. The configuration is differentiated according to the price, but the configuration of the high-end model is more abundant and practical. Although Lingdu L also reflects the sincerity it deserves, it also has the regret of lacking.
The Lingdu L, which adopts a front MacPherson rear multi-link independent suspension, offers a choice of 1.2T power combination and 1.4T power combination, of which the 1.4T engine can reach a maximum of 150 horsepower and 250Nm of torque. However, the matching 7-speed dry dual-clutch gearbox has been complained and disgusted by many consumers.
Nowadays, the track of the automobile industry has changed, and the pressure on SAIC Volkswagen Lingdu L, which has been declining in market popularity and performance, is not small, so that many car friends and netizens say: I thought it was the "king" but it turned out to be bronze.
It is understood that from January to May this year, the cumulative sales of Lingdu L were about 38,000 units, of which the sales volume in May fell to 5,007 units, a month-on-month decline of more than 10%, and a year-on-year decline of more than 50%. At present, the preferential range of Lingdu L is around 30,000 yuan, and the price for volume has not reversed the sales increase of Lingdu L.
As the saying goes: the battle of the market is like a boat sailing against the current, and if you don't advance, you will retreat. Lingdu L, whose product strength is remarkable, in the face of the strong impact of competitors such as Qin PLUS and Xingrui L, in addition to exchanging price for volume, there is no good way to deal with it, and Qin L, which has adopted leapfrog competition, is making efforts, triggering intermediate-level sedans including Accord, LaCrosse, Sonata, etc., to take price for volume.
Therefore, whether Lingdu L can maintain its current market position is really a good test for it. The market is declining, sales are declining, is SAIC Volkswagen Lingdu L really disappointing?
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