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- Chief Business Intelligence
- Chief Business Intelligence
Introduction: When Yiwu gets serious, there is basically nothing else to do with the low-cost platform.
I dare to ask, does the owner of Yiwu small commodity store have Doraemon's treasure chest on his stomach, how can he sell anything.
But to be honest, in terms of "volume price", as a city-level market group, Yiwu Small Commodity Market, can be said to be the earliest player to enter the game.
I am afraid that in the heyday of Yiwu, e-commerce platforms such as Pinduoduo and Taobao had to stand aside.
No, when everyone thought that Yiwu small commodities could only make a small fuss, people had rushed out of the international and made a lot of money. I have to sigh "Sure enough, the end of the world is Yiwu".
This time, Yiwu small commodities once again reflected its anti-fight small commodity development technology and became a hot search.
World-class aesthetics - refrigerator magnets, Yiwu bosses make a fortune in a muffled voice
In everyone's childhood, there will be "Yiwu Department Store" and "2 yuan store" that have to be cleared due to site selection failure.
As the hometown of Yiwu small commodities, Yiwu International Trade City, known as "the most cattle wholesale market for daily commodities in China", is also flaunting its charm of "gathering high-quality products from all over the world and making friends from all over the world".
In March this year, Yiwu small commodity store, covering an area of more than 500 square meters, was officially opened in Japan, which attracted many Japanese entrepreneurs to come to observe.
The city of small commodities that shines all over the world is indeed not in vain.
Long before the opening of this voluntary market, Japan had already opened its first "pavilion" in Yiwu.
In addition, France, Canada, Australia, Spain and other countries have opened their own pavilions in Yiwu.
The compulsory commodity market is really as rumored to be "tolerant of all rivers and rivers, and tolerance is great", and once again conquered foreigners with strength.
According to data from Yiwu Customs, in the first quarter of 2024, the total import and export value of Yiwu's foreign trade reached 148.25 billion yuan, a year-on-year increase of 25.5%.
Among them, exports were 128.77 billion yuan, an increase of 20.5%; imports were 19.48 billion yuan, an increase of 72.3 percent.
Therefore, it is not difficult to see that export trade has become a new round of advantages for obligatory commodities.
When the reporter of "Hangzhou Net" inspected the Yiwu market, he reported on an invisible rich man.
When the invisible rich man was interviewed by reporters, he said without hesitation, "I dare to say that where there is the sea, there is my refrigerator magnet."
The picture shows netizens sharing the refrigerator magnets they bought at the beach
It turns out that this Boss Chen has been stationed in the voluntary commodity market for 15 years, and most of the styles of refrigerator magnets are designed by himself.
As the source factory of refrigerator magnets, the business has spread all over the overseas and is mainly sold to seaside cities.
According to Boss Chen, the refrigerator magnets exported to Hawaii were sold in just one month.
The picture shows a local refrigerator magnet store in Hawaii shared by netizens
Consumer orders in the Philippine market have increased significantly this year, and the order value of each refrigerator magnet made with the name of the Philippines has exceeded 100,000.
The picture shows a refrigerator magnet in the Philippines shared by netizens
According to the statistics of "Global Network", the popularity of the product search keywords of "refrigerator magnets" has soared, and the market orders have surged, an increase of more than 220% compared with last year, and the turnover is 1.78 times more than last year.
The picture shows netizens sharing overseas refrigerator magnets
Taking the market in seaside cities as an example, sales in coastal cities such as Egypt, Mexico, and Barcelona have risen one after another, with an average of about 300,000 units sold every month.
In the face of the surging market, Boss Chen has introduced a new type of machine to make acrylic sheets, because maintaining quality is very important to stabilize the customer base, and the requirements for wooden glue dispensing machines are also extremely high.
The picture shows a picture of a netizen's homemade refrigerator magnet
Although people who don't understand will think that these fridge magnets are like "cowhide fresh".
But for some people, most of the scenes of buying fridge magnets are souvenirs purchased after going to a place, which is actually the embodiment of good memories and a kind of "emotional storage".
It's just that the exit of the refrigerator magnet can't help but remind people of the embarrassing scenes that were commonplace before.
That is, to buy back "Made in China" at a high price abroad.
On the other hand, in China, the market for refrigerator magnets is also booming, but refrigerators seem to have their own ideas.
Middle-class refrigerators can't suck refrigerator magnets?
Netizen: If you give up the middle class, you can't give it up
"When I was a child, I bought small rags, and when I grew up, I bought big rags" is probably the true thought of people who don't understand the charm of refrigerator magnets.
After all, some people think it's good at first sight, while some people think it's a waste, and it's better to buy gold with this spare money.
Because the price of a good-looking entry-level refrigerator magnet with a sense of design is not cheap, and what is even more terrifying is that this thing cannot be unified because of the production process and design problems.
So there will be such a price from 5 yuan to 45 yuan.
There is also such a price, 10 yuan for the whole audience.
There is even a high price of 460 yuan to buy a refrigerator magnet.
What is the charm of refrigerator magnets, which can be popular at home and abroad, making domestic netizens make such a high evaluation as "the refrigerator has lost its refrigerator magnet, just like the West has lost Jerusalem"?
Probably because "my refrigerator was all covered with refrigerator magnets, I started the idea of washing machines, but because the washing machine was too shocking, I had no choice but to give up".
The popular refrigerator magnet can be said to "feed" a lot of small commodity owners, although today's refrigerators are beginning to move in the direction of "can't suck" refrigerator magnets.
Because netizens found that when the old refrigerator that had been "served" for more than ten years at home was honorably retired, looking at the entire market, they could almost only find an outdated refrigerator style in the corner.
When did the refrigerator magnet begin to evolve to the point where it can't accommodate a small refrigerator magnet?
Even some refrigerators are not only glass surfaces, but also curved surfaces, which does not leave a way for refrigerator magnets to live.
And after this netizen brought back a lot of travel commemorative refrigerator magnets in the Maldives, he found that he couldn't stick his own refrigerator......
In fact, it is not surprising that there is such a phenomenon, because the current refrigerator has begun to abandon the "façade" of the refrigerator that can be magnetized, and many brands have begun to move towards a more "elegant" route.
Looking back on the history of refrigerators, many people's stereotypes are stuck in the era of "steel door panels", at this time, whether it is a color pre-color coated board or a laminated board, at least the inside is still a steel plate.
However, as manufacturers such as Haier, Midea, Gree and other refrigerator industry giants have begun to roll up their appearance, the glass façade has changed from steel plate to glass plate, ceramic rock slab and other more transparent materials.
However, the refrigerator with more glass panels as a whole still only focuses on the mid-to-high-end market, such as COLMO, Midea, and Little Swan, which are often more inclined to use more transparent glass panels and other materials in refrigerator design.
Refrigerators with lower average prices have not changed much, and metal panels that can be magnetically attached still have a large market share.
Now, the middle class is stuck in the embarrassing situation of wanting a "high-value" refrigerator or a refrigerator magnet.
Not long ago, the topic of "why the new refrigerator door can't absorb the refrigerator magnet" even appeared on Weibo hot search, and it is not difficult to see that everyone is afraid that the refrigerator magnet may become the next product abandoned by the times.
Some netizens said that some time ago, when I went to the mall to look at electrical appliances, there was indeed no refrigerator that could be magnetic, and a good-looking refrigerator was easy to find, but a magnetic refrigerator was the unique sense of life of every family.
Because the "soil" that the refrigerator magnet needs most is the door that can be adsorbed. Does the reform of manufacturers also mean that it is inevitable for refrigerators to "say goodbye" to refrigerators?
But netizens who love refrigerator magnets said that refrigerators that can't be pasted with refrigerator magnets will be treated as hooligans.
In order to better carry out the refrigerator magnet to the end, "spent a huge amount of money" to make an enamel board that can be magnetic.
There are also refrigerator magnet enthusiasts who bluntly said that before buying a refrigerator, they will consult whether they can put a refrigerator magnet first, and if they can't stick it, they will pass it off directly, without a trace of hesitation.
There are even netizens who support the trick, if you don't want the refrigerator door to be pasted, just buy a soft magnetic plate for children to draw, and the main one is a refrigerator that can't be wronged.
In order to stick a refrigerator magnet, he voluntarily gave up his middle-class identity and bought a refrigerator that was not too expensive, because the refrigerator that couldn't absorb the refrigerator magnet seemed to have lost its soul.
Why is this happening?
A large part of the reason is that when the souvenirs of tourist attractions around the world seem to be similar, different tourist destinations will give these souvenirs different connotations.
In Singapore, it can be a merlion pattern, in Paris, it can be a miniature Eiffel Tower, and a fridge magnet can be said to condense a place's culture, memory, and collection.
Refrigerator magnets not only bring business opportunities to Yiwu, but also bring fire to cultural tourism and museums and other special attractions.
"Crazy sweeping" at home, "quietly popular" abroad
There is no shortage of professional players in the refrigerator veneer track, from small individual businesses to regional representatives, all of whom are showing their magic in this track.
It is also the "popular fried chicken" in travel souvenirs. The extreme behavior of "0 yuan for museum tickets and 1,000 yuan for cultural and creative products brought back" is a bit exaggerated.
But it precisely reflects the phenomenon that the museum is using cultural creativity to grasp the phenomenon of contemporary young people, and the embodiment of the concept of buying a little happiness with spare money on the refrigerator magnet is just one of the microcosms.
According to the report of "Wenbo China", in the summer of last year, a "Wu Wangfucha Plush Sword" cultural and creative product created by Suzhou Museum sold 7,555 pieces, and the sales of single products reached more than 580,000 yuan.
Judging from the price of 79 yuan / piece, it is not cheap, but there are so many people who buy it, probably because the emotional value brought by cultural creativity is often more attractive than the price.
And Yiwu is also working hard in the direction of cultural creativity.
At the stationery and gift exhibition with an exhibition area of 75,000 square meters held in June this year, 3,500 international standard booths were gathered, and nearly 200,000 new stationery were displayed.
It has attracted many stall owners who focus on intangible cultural heritage.
As a veteran player in the small commodity market, how powerful is Yiwu? I'm sure you've heard of it. But have you ever seen the trick of "driving foreigners crazy"?
For example, this fireworks candle, which can not only sing, but also bloom, has attracted many foreigners to "enter the pit", and they are first surprised and then puzzled, and finally their eyes are full of joy.
Some were even speechless in astonishment.
Even the actress who starred in "Euphoria" used this product at her 23rd birthday party.
Write at the end
Whether it is cultural creativity or refrigerator magnets, as the saying goes, "only unthinkable, no Yiwu can't do".
The recent hit drama "Ink Rain Clouds" not only brought fire to the "pearl makeup" of Chinese aesthetics, but also brought fire to the voluntary commodity market by the way.
According to the "850th "Yiwu China Small Commodities Index" Weekly Price Index Review" updated in May this year, consumer demand for new Chinese jewelry has a growing trend. Bracelets, bracelets, bracelets, hairpins, hairpins and other products are in short supply, and product sales are even higher.
It can be said that every time a commodity explodes, a new batch of wealth will pour into Yiwu Small Commodity Trade City.
As a demand for creation, refrigerator magnets have high gross profits, low thresholds and risks, and all kinds of factories and traders often favor this product, and for customers, it can also be used as a commodity that carries memories.
Have you ever heard of a fridge magnet? What do you think about the fridge magnet explosion? Welcome to leave a message in the comment area to share.
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