Author | Yan Gongzi
Because of an online report, Fat Donglai was once again a god.
The whistleblower, named Xiao Jin, posted a video online saying that he was responsible for delivering raw materials to the dough rolling shop run by Fat Donglai in Xinxiang, but found that the store's processing site was in poor sanitary conditions.
In the era of the national network, this kind of thing may have been done by many people, and it may not be appropriate to say that it is reported, it is more of a complaint, and it is not expected to be taken seriously - but Fat Donglai is always surprising.
This video attracted the attention of Fat Donglai's management, and soon, Fat Donglai's official account responded by leaving a message under the complaint video, and simply said that it had intervened in the investigation and the store involved was closed.
This is not the end, the report video was sent on June 25, and on June 26, Fat Donglai issued a relevant statement on the situation, and at 1:56 a.m. on June 27, Fat Donglai released an investigation report to inform the results of the processing.
From finding the problem to solving the problem, it took less than three days, which shows not only the efficient management of Fat Donglai, but also the importance of Fat Donglai to consumers and the strictness of its own requirements.
The investigation report was also full of sincerity, and the table of contents and subheadings were compiled in the order of "Cause of the Incident", "Incident Investigation" and "Problem Analysis", and the content was very detailed, comparable to a graduation thesis.
It turned out that after seeing the feedback video, Fat Donglai not only closed down the dough rolling shop involved, but closed all the associated merchants of the catering department of the two stores in Xinxiang for investigation.
After the investigation, Fat Donglai determined that the report was true, so he gave a problem analysis + rectification plan + processing results.
Among them, the processing results are true and the blade is inward, not to mention shocking the industry, and consumers are also stunned when they see it.
First of all, there is an explanation to the whistleblower: in order to thank the whistleblower for his supervision and help, he will be given a reward of 100,000 yuan;
Then I have an explanation for consumers: refund all the customers who have recently purchased rolling dough and spicy noodles in the Fat Donglai Catering Department, and compensate 1,000 yuan per copy, involving a total of 8,833 orders, with a total compensation of 8.83 million.
Then there is an explanation to all those who trust Fat Donglai: the relevant management was dismissed, dismissed, cancelled year-end benefits, terminated cooperation with rolling dough merchants, and let them withdraw from the cabinet.
It's too ruthless. Coupled with the reward of 100,000 yuan, Fat Donglai paid more than 9 million for the dough rolling incident.
There are many people who are ruthless to others, but there are not many people who are ruthless to themselves, and there are even fewer businesses and enterprises that are ruthless to themselves. And it was this ruthlessness that made Fat Donglai turn the crisis into a turning point, and he swiped a wave of favorability again.
Those who love love to return, and those who are blessed come to the past, the Chinese people will never let the simple people suffer. After the dough rolling incident, some foreign tourists made a special trip to Xinxiang to dine and express their support for Fat Donglai.
There was a customer who received 4,000 yuan in compensation on the same day, and posted the cash and compensation certificate given by Fat Donglai. He thought it was incredible, 4,000 yuan was already a month's salary for many people.
There are aunts who have received compensation, saying that they are both moved and worried, worried that Fat Donglai will lose money because of this, and some consumers, because they feel sorry for Fat Donglai, simply give up the compensation.
Fat Donglai was once again a god, and netizens praised him. This can't help but remind people of what Yu Donglai, the founder of Fat Donglai, once said in public:
"Fat Donglai is mythologized is a kind of sadness, it is nothing more than being kind and sincere, in fact, everyone should live sincerely."
Yu Donglai is very sincere and sober, his opinion, in one sentence. White is dazzling because the eyes are full of black.
Objectively speaking, in addition to the 10w report bonus, Fat Donglai's handling plan is within the requirements of the law or the company's management regulations. The compensation of 1,000 yuan per order is also in accordance with the requirements of the Food Safety Law that "less than 1,000 shall be compensated according to 1,000".
It's a pity that there are very few merchants who are willing to fulfill, so it is incredible that there is a company that is willing to fulfillment spontaneously, actively and actively.
In fact, the common people do not have many requirements, and it is enough to seek truth from facts, be fair and just. Fat Donglai did it, so he is deeply loved by consumers, and even if there are occasional mistakes, they can be easily understood.
A question worth pondering is:
Fat Donglai used more than 9 million to personally demonstrate to other companies what is the real "crisis public relations", and showed the entire industry what is the core competitiveness of Changhong. But why, has not yet given birth to a second Fat Donglai?
There are many entrepreneurs, but there are very few people from the east, there is a lot of fraud and profit-seeking, and there is very little conscience and responsibility.
Thankfully, we still have Fat Donglai. Sadly, we only have one fat Donglai.