On June 29, the "10th Brand Power Forum and 2024 China Top 500 Brands Conference" was held in Beijing, sponsored by Asiabrand's professional brand evaluation agency and jointly organized by the China Association for Asian Economic Development, the Global Times, China Economic News Network and other institutions.
At the scene, the Asiabrand brand list was officially released. Based on the Asiabrand brand evaluation method, Hanli Sauce Liquor was ranked among the "Top 500 Chinese Brands" with sufficient brand strength, and the brand value of Hanli was 16.917 billion yuan, ranking 486th overall.
With the theme of "Confirming Brand Value and Empowering Brand Management", this forum deeply discussed the new strategies and trends of brand building. At the forum, Zhang Jiangwei, Deputy General Manager of Hanli (Xi'an) Holdings Co., Ltd., and important guests such as authoritative experts, financial experts, and leaders of Fortune 500 enterprises gathered together to conduct in-depth exchanges and contribute wisdom on promoting the construction of China's innovative brands.
In today's society, information fragmentation and channel diversification make it impossible for consumers to stay for a single product for a long time, and the importance of brand is particularly prominent. It is an important part of the core competitiveness of the enterprise, which is not only a unique symbol and spiritual core of the enterprise, but also carries the quality commitment and value concept of the product, which is deeply imprinted in the subconscious of consumers and forms the general cognition of "brand is trust". Therefore, for enterprises, it is particularly critical and important to build and strengthen the brand image and enhance the brand value.
Not only the Asiabrand brand list, but also the brand value of Hanli Sauce Liquor has been highly recognized by many authoritative organizations: it has successively won the gold medal of the Brussels International Spirits Competition (CMB), the gold medal of the IWSC International Wine and Spirits Competition, the double gold medal of the San Francisco World Spirits Competition (SFWSC), the gold medal of the Chengdu International Spirits Grand Prix (CISC), the designated supplies of the Embassy of the Republic of Madagascar in China, and the designated wine of the 2024 Canadian Overseas Chinese Spring Festival Gala.
In 2023, Hanli Soy Sauce Liquor was awarded the "10th Anniversary of the Belt and Road Initiative, National Gift Brand" and was rated as "2023 China's Excellent Quality Soy Sauce Liquor"; In 2024, at the 6th China National Brand Influence Forum, it won the "Top 100 National Brands in the Liquor Industry in 2023"; At the Spring Sugar and Wine Fair, Hanli Sauce Liquor won the "Second Liquor Industry Pioneer Product Award" and was selected as "Guizhou Famous Liquor"; Recently, Hanli Sauce Liquor was selected as "2024 China's Most Valuable Enterprise for Investment" and "2024 China Liquor Industry Famous Wine Star Item".
From China to countries along the "Belt and Road", the brand influence and value of Hanli sauce wine are growing. Behind the brand climbing, the most important thing is the strong quality upgrade and technical strength support.
"Quality is the lifeline, and winery wine is the moat." For a long time, Hanli Sauce Liquor has always adhered to the "qualityism", promoted the evolution of quality, and achieved quality step by step, thus accumulating profound brand strength and winning the recognition and love of more and more consumers.
In order to create "China's first winery standard-grade sauce-flavored liquor", Hanli Sauce Liquor adheres to long-termism and has built a solid-state liquor fermentation base, a high-standard traceable raw grain base, and a 20,000-ton high-quality liquor storage base in Moutai Town, Guizhou. At the same time, Guizhou Hanli Sauce and Liquor Research Institute was established, gathering super experts in different fields in China to realize the output of the whole supply chain industry such as soy sauce and liquor scientific research, technical service consulting, and liquor inspection and testing; Jointly with Shaanxi University of Science and Technology, the Shaanxi University of Science and Technology Hanli Sauce and Wine Research Center was established to promote "Hanli Sauce Wine and Winery Wine" to become synonymous with high-quality wine.
With the gradual increase in the international voice of liquor, Hanli sauce liquor started from Chang'an City and frequently appeared in countries along the "Belt and Road". He has visited the Embassy of Madagascar in China, the Embassy of Equatorial Guinea in China, the Embassy of Guinea-Bissau in China, the Embassy of Honduras, etc., to promote exchanges and cooperation between China and other countries through wine. At the same time, it appeared at the ESG Sustainable Development Forum and the National Day Dinner for the 180th Anniversary of the Dominican Republic's Independence, continuously strengthening the brand image and demonstrating the power of the Chinese national gift brand.
Hanli Sauce Liquor stands at the forefront of the times, adheres to the principle of "brand enterprise, brand development, brand for the people, and brand power", casting the light of Chinese brands and paving the road to a strong country.