Bridgeside Wine, as a rising star in the wine industry, has been sticking to its original intention since its birth, making every bottle of wine with heart, and it is precisely because of its conscientious quality and ingenuity that it has created a distinctive brand and won the affirmation and praise of many industry insiders and consumers.
At the 2024 China Wine Industry Golden Award Ceremony, Bridgeside Merlot Organic Dry Red Wine stood out from many participating products and won the "2024 China Wine Industry Wine Majority" award for its extraordinary taste and long-lasting taste. As one of the "gold content awards" of the Jinsheng Award, this honor is not only a high affirmation of the quality of the product of Bridgeside Merlot Organic Dry Red Wine, but also a deep recognition of the innovative technology of Bridgeside wine.
Repeatedly award-winning, demonstrating the power of role models in the wine industry
The predecessor of the China Wine Industry Jinsheng Award was the China Wine & Spirits Exhibition Award born in 2017, and it has gone through 7 years and has become one of the most authoritative and influential selection lists in China's wine industry in the continuous growth and progress. As a representative and valuable award in China's wine industry, the Jinsheng Award attracts many outstanding wine brands to participate in the competition every year. The crowning of Bridgeside Merlot Organic Dry Red Wine is another medal on the road of quality and ingenuity of Bridgeside wines.
In fact, it is not difficult to see that Bridgeside wine has won many awards at home and abroad, including the gold and silver medals of the Brussels International Wine Grand Prix, the gold medal of the World Leader Wine Quality Competition, the gold medal of the Asian Wine Quality Competition, the gold medal of the China Fine Wine Challenge, etc., each trophy is a strong proof of the continuous improvement of its brand depth and market influence. The reason why bridgeside wine has won many awards is that every bridgeside person has always adhered to the ingenuity of winemaking.
Located in Shaanxi, a treasure land where history and nature are perfectly blended, each wine of Tang Grape Garden Winery by the bridge embodies the essence of this land and the gift of time. Whether it is the winery wine series, the Tang Portuguese Garden series, the organic series, and the Chang'an red series, Qiaobian wine has created a diversified product matrix; From the 1,000-yuan Datang Portuguese Garden Yunjing 178, the limited sales of the winery Zhenjiu 627 dry red wine, to the 100-yuan Chang'an Red series, the bridgeside wine has also set up a product layout covering high, medium and low price bands, meeting more diversified consumer needs, and truly becoming a quality choice within reach of the people.
In particular, Bridgeside Wine has chosen organic cultivation in order to make its wines more high-quality and healthy. In 2018, Qiaobian Wine Base was rated as a "Provincial Modern Agricultural Park" by the Shaanxi Provincial Government; In 2022, Bridgeside wines were certified organic grape; In 2023, Bridgeside Wine will once again be certified as an organic product by China. So far, Bridgeside Wine has been awarded the "Double Organic Certification" for grapes and wines. A series of quality certifications are an affirmation of Bridgeside Wine's adherence to the concept of ecological planting, and it also demonstrates its quality strength.
The secret of wine quality is hidden in every inch of the winery and every process. In 2023, on the basis of the original, it will spend a huge amount of money to build the Tang Grape Garden Winery, inheriting our Chinese wine culture in the "Grape Wine Luminous Cup". The symbiosis of grape planting and leisure and vacation at Tang Portugal Garden Winery is not only a holy place for wine production, but also a temple for experiencing culture. The perfect integration of the Tang Dynasty wine culture with the Sui and Tang Dynasty garden styles is also the embodiment of the "openness, enterprising, and inclusiveness" of the bridgeside wine to show the Tang Dynasty culture.
Quality traceability to unleash the potential for sustainable development
In today's competitive wine market, quality is a key factor in winning consumer favor and market recognition. And the reverence for quality is the core belief of Bridgeside wines. With each drop of wine, Bridgeside wines translate this awe into an extreme attention to detail. From the planting and harvesting of grapes to the vinification and storage, every step is imbued with the deep understanding and respect for the laws of nature by Bridgeside Wines, and every link shows its ultimate ingenuity in the pursuit of quality.
The birth of a good bottle of wine is inseparable from the power of nature, and Qiaobian Wine has built a high-standard mechanized organic wine grape planting base in Tongchuan City, Shaanxi Province, with a core planting demonstration area of more than 2,000 acres. The planting base located at the southern foot of Wenwang Mountain has the natural advantages of hills and ravines, with soft soil, fertile soil and rich organic elements. It can be said that every bottle of wine made by the bridge is the crystallization of nature's gift and humanistic wisdom, and it is this supreme respect and strict control of the source of quality that makes it show a unique regional style.
Different soil types and climatic conditions will give the wine a unique flavor profile, as the land of the Tang Emperor's vineyard inheritance thousands of years ago, not only carries the profound historical and cultural heritage, but also benefits from the Weibei Plateau in Shaanxi Province, one of the four "golden wine grape producing areas" in the west, the mild climate, the four seasons, the sunshine and rain are just right, creating a natural environment for grape growth. The temperature difference between day and night gives the grapes a unique level of flavor, and the aroma is the pinnacle of impeccable quality of Bridgeside wines.
On this basis, the bridgeside wine also selects the world's well-known excellent wine grape varieties such as Cabernet Sauvignon, Merlot, Syrah, Marselan, Guirenxiang, Chardonnay, etc., and integrates Israel's advanced "Netafim" water and fertilizer integrated intelligent irrigation system, in the name of science, the soul of art, careful cultivation and strict management, to ensure the excellent quality of each grape.
The winemaking of bridgeside wine combines the wisdom of ancient craftsmen with the power of modern technology. Whether it is the use of French automatic sugar liquid specific gravity sorting machine, accurate selection of each high-quality grape; It is also equipped with a cross-flow machine and aseptic membrane filtration system, and the introduction of airbag pressing equipment and isobaric filling production line imported from Italy, all of which retain the original fruity aroma and delicate taste of the grapes to the greatest extent.
Brand endorsement to create a market reference model
If quality is the cornerstone of Bridgeside wines in the market, then the brand is the sail of Bridgeside wines. Bridgeside Wines not only pursues excellence in product quality, but also shows an extraordinary strategic vision in terms of brand building and marketing. Riding on the rise of domestic wines, Bridgeside Wine has successfully occupied an important position in the market with its high-quality products and innovative marketing strategies.
In terms of channel expansion, Bridgeside Wine has woven a sales network covering an extensive range. Offline, Qiaoban Wine radiates to the surrounding areas with Tongchuan and Xi'an in Shaanxi Province as the core, and has opened a nationwide market layout, and has completed the construction of model cities in Fujian, Zhejiang, Jiangsu and other places. At the same time, we have built a close cooperation matrix with professional liquor stores, star-rated hotels and high-end catering establishments to build a win-win situation with dealer partners.
In the online field, Qiaobian Wine leveraged e-commerce platforms such as Taobao, JD.com, Douyin, and Dewu, relying on its social media traffic advantages to carry out brand promotion and product sales, further expanding its market coverage. At the same time, through Xiaohongshu KOL planting, cross-industry cooperation, circle marketing, etc., the barriers between circles will be broken and the story of domestic wine will be told.
At a time when the wine industry is facing a double test of lack of confidence and a weak market, Bridgeside Wines has not flinched, but has bucked the trend. In March, at the National Sugar and Liquor Commodity Fair, it was unveiled in the form of hotel exhibition + main venue exhibition "one city, three exhibitions, three halls linkage"; Since April, the footprints have been in 20 famous cities across the country, and the touring exhibition has been opened; In the middle of summer in July, Bridgeside Wine will carefully plan a feast of thought and enjoyment in Xi'an. This series of actions has proved that Bridgeside Wine is actively exploring ways to survive in the face of adversity with a more open attitude, more confident brand tension and a firmer determination to develop.
At present, there are both opportunities and challenges on the road to the recovery of the wine market, and Bridgeside Wine is striving to cultivate better product quality, dig deeper cultural heritage, and forge stronger brand confidence. In the future, Bridgeside Wine will also release greater potential in the journey of market expansion, create more model markets, and establish Bridgeside Datang Grape Garden Winery as a benchmark for boutique wineries with Chinese characteristics. It is believed that under the leadership of the emerging leader of bridgeside wine, Shaanxi's wine industry will also usher in a gorgeous turnaround.