"It's too warm in this city!" "I love Yuecheng!" ……
Last night, the Yuecheng Didang Music Festival was held on the Didang Lawn, with thousands of lights and the starry sky reflecting each other, and 10,000 music lovers gathered together like stars in the bright galaxy to share this audio-visual feast. "I also want to go to Shaoxing!" The desire to become a lot of strange netizens.
How much energy does this festival have? Ningxia music fans spanned 2,000 kilometers just to see Pu Shu's "true face"; Ms. Wang, a fan of Changzhou music, waited 6 hours in advance, just to "grab" the best viewing angle; Wuxi music fans grabbed tickets for the first time, just to freeze the "most youthful" self...... The dynamism of music, the vigor of youth, the fiery topics, and the vitality of the city constantly collide with a wonderful "chemical reaction", focusing the attention of all over the world on Yuecheng, and Yuecheng is showing its youth and vitality in it, in the name of music - "Hi out of the circle".
10,000 people carnival! It's a music festival and it's a carnival
"I am this dazzling moment, it is the moment of flame that crosses the sky, I am desperate for you to see me, I will be extinguished and never come back......" As the night deepened, Pu Shu's song "Life Like a Summer Flower" pushed the emotions of the fans to a climax, waving his arms and singing along with the music on the stage. This time I came for Pu Shu, I am most looking forward to him singing "Life Like a Summer Flower", and he not only fulfilled his dream at his own doorstep, but also had a lot of fun! Shaoxing music fan Yu Yue said.
With the sky as the curtain and the lawn as the seat. Li Jian, Yang Zongwei, Pu Shu, Zhao Zhao, Lu Xiansen Band, Island Mood, FancyWall, Chocolate Factory, Painted Skin Band...... A lineup of performances covering rock, folk, indie pop and other music styles makes the singing and melody bloom in the sky over Yuecheng. The holding of the music festival reflects the concentrated explosion of demand for performances, and it is also the embodiment of the growing spiritual and cultural needs of citizens. At the scene, 10,000 music fans cheered or shouted or sang in chorus, and the sound waves hit the heart directly, making people involuntarily jump along with the rhythm. "It's too hot, it's too emotional, and it completely exceeds expectations." Wang Yuanyuan, a college student from Hangzhou, was still unsatisfied after the day's performance, "They are all my favorite singers, and pop music has brought new vitality to the ancient city of Shaoxing." ”
On the lawn of Didang, food stalls, creative markets, cultural display areas and music stages echo each other, forming a unique night view of the city. People shuttle through it, taste the traditional food of Shaoxing, select creative goods, and feel the fusion of the ancient city and the modern. Here, music, food, art and people's lives are perfectly integrated, creating a vibrant urban picture.
Because of a festival, fall in love with a city
Music festivals are based on music, but they don't stop at music. "Keep going tomorrow!" "Let's go together at night! Drink rice wine and eat stinky tofu! "We are very close to each other, new friends, ready to go shopping together in Shaoxing tomorrow!" …… A group of music fans from all over the world travel to a city to release signals and find their kind. Because it was the first time to come to Shaoxing, Wuhan music fan Wu Leting was worried that she would not be able to find her way, so she consulted the bus route on social platforms early. "I didn't expect many Shaoxing locals to leave messages, and some people hand-drew maps, and some people said that if they don't mind, they can go together, my worries are unnecessary." Wu Leting said that this is a heart-warming and sincere journey.
In the name of music, attracting visitors from all over the world, Yuecheng District "no matter how big or small", it is necessary not only to "attract guests", but also to "retain guests". Customized bus lines for the festival, free parking in multiple parking lots, a clean and tidy environment in the venue, specially built medical stations, fixed toilets, mobile toilets, large shade areas, rest areas, and a sufficient number of garbage cans, volunteers, police on duty, and firefighters can be seen everywhere...... This music festival is not only a stage for musicians and fans to express their attitudes, but also an effective demonstration of the improvement of a city's carrying capacity.
The splendid stage is fleeting, and what impresses the fans is not only the cool lights and restless music in the venue, but also the "dopamine-colored" support teams. The results of the intentions are all in the response of the fans: "I love Shaoxing!" "The 2024 Yuecheng Didang Music Festival is so different!"
Music is the medium to create a new business card for cultural tourism
In fact, when a city is connected to music, there is a new possibility – an invitation that is hard to refuse. "I came over early in the morning, visited the rice wine town and Xu Xilin's former residence, and bought Shaoxing rice wine to take back to my family." Zhang Ye, a music fan from Shanghai, said, "I made a strategy in advance, and I plan to go shopping again tomorrow." "In front of the stinky tofu stall on Cangqiao Straight Street, in less than 4 hours, more than 600 copies of the 1,000 stinky tofu prepared in advance have been sold, and the sales of rice wine milk tea have also doubled compared to usual...... Not only food, but also music, the city has gained a lot of attention in a short period of time, attracting thousands of people, and the entire cultural tourism consumption chain such as urban tourist attractions, hotels, restaurants, and shopping is very popular, adding another "fire" to the development of the cultural tourism industry.
"Many music fans come from other places, which makes the business of surrounding hotels and restaurants also boom." The relevant person in charge of Didang Street said that music fans can enjoy discounts at Shaoxing Shimao Crowne Plaza Hotel, Mansha Huanhu Hotel, Boying Jiangsu and Zhejiang Cuisine, Miss Coco Cake and other stores with music festival tickets.
Because of music, we can go further. Watch the small bridge and flowing water, experience the canopy boat, taste the special food, and feel the traditional drama...... Cheng Xi, a Nanjing music fan who has been playing in Shaoxing for two days, said that Shaoxing is a treasure city worth slowly discovering, with many travel options, no need to bother to plan the itinerary, and in this in-depth play and interactive experience, I also feel the charm of this place more effectively. Use music as a medium to leave visitors from all over the world. Based on this, Yuecheng District of Shaoxing City will use the "catfish effect" of the music festival to activate the city, adhere to the roots of local culture, give full play to its characteristic advantages, and create a new business card of cultural tourism, so that more people can understand Yuecheng and fall in love with Yuecheng!
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