At a price of less than 200,000 yuan, there are many Chinese brands of new energy vehicles to choose from on the market, such as Zeekr 007, Xpeng P7, Tesla Model 3, NIO ET5, Xiaomi SU7, Zhiji L6 and so on. However, how would you feel if you could buy the BMW 3 Series from the traditional German luxury brand for the same price?
You read that right, it's not the BMW i3, and it's not the gas-guzzling version of the 3 Series. Although it cannot apply for a green license, its driving experience and luxury brand identity, coupled with a series of advantages such as cost performance after price reduction and future value retention, are still quite attractive.
This is a hot topic in the car world recently, BMW 3 Series continues to cut prices sharply across the country, and the price in some places has dropped to less than 200,000 yuan, this news has undoubtedly brought a huge impact to the already fiercely competitive car market.
In the case of the 320i M Sport Package, for example, the price of this car has been reduced to 199,900 yuan, which is too attractive for a luxury car that was originally priced at more than 300,000 yuan. Even the most affordable BMW 3 Series is equipped with a 2.0T low-power engine with a maximum output of 156 horsepower and a maximum torque of 250 Nm, which is completely different from the 1.5T engine mounted on the Mercedes-Benz C-Class. Coupled with its ZF 8-speed automatic transmission, the operation accuracy can be described as first-class, and considering the standard wheelbase version, this is a very attractive choice for consumers who love driving pleasure, buying a BMW 3 Series within 200,000 yuan.
After all, previously such a price point could only buy models of joint venture brands, such as Honda Accord, Toyota Camry, Volkswagen Magotan and so on. However, now you can choose new energy models at this price point, such as ZEEKR 007, Xpeng P7, NIO ET5, Xiaomi SU7, Zhiji L6, etc. Although BMW, as a traditional German luxury brand, does not have an advantage in terms of intelligence and black technology configuration, and the cost of using fuel vehicles is also higher, it still has unique advantages in terms of technical strength and brand image accumulated over a long period of time.
Why is the price of the BMW 3 Series dropping so much now? In fact, the reason is very simple, with the rise of independent brands and new energy vehicles, these former overlords have begun to feel the pressure. According to the latest data, in May this year, domestic brands increased by 12% year-on-year in domestic retail, with a market share of nearly 60%, while joint venture brands saw a decline of 21%. In such a market background, although the price reduction of the BMW 3 Series is a little helpless, it is also a rational choice to conform to the trend of the times.
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