Once upon a time, model cars were a beautiful sight at the auto show, they were beautiful, sexy, and elegant, adding color to major car brands.
More and more auto shows and car events tend to invite influencers to act as spokespersons, while traditional car models seem to be gradually marginalized. What exactly is the reason behind this? This article will analyze and discuss the following aspects.
Why should there be a model car at the auto show?
The first is to attract people's attention, how many people are there to buy a car, the vast majority of people just go shopping to see, fragrant cars with beautiful women have always been a perfect match, most of the people who look at the car are men.
The second is that the car model can bring out the tonality of a car brand very well, for example, the models of sports cars are very sexy, the models of luxury brands are very charming, and the car models of sports brands are very young.
Of course, you need to pay a certain fee to invite a model car to participate in a car show or event.
In the context of fierce market competition, auto brands have begun to look for more cost-effective marketing methods in order to reduce costs.
Compared with car models, the cost of Internet celebrities is lower, and they have a certain fan base, which is easier to attract attention.
Compared with car models, the image of Internet celebrities is more diverse.
They can create a unique image for a car brand based on their own characteristics and style.
This kind of personalized marketing is more likely to attract young consumers and increase the attention of the brand.
Another influencer is good at using social media to interact with their followers, and their fan base is relatively stable.
In automotive activities, influencers can interact with the audience in real time through live broadcasts, short videos and other forms to increase participation in the event.
Influencers have a large fan base, and their social media accounts have a high following.
By partnering with influencers, automotive brands can quickly expand their reach and increase brand awareness.
In the future, the competition and cooperation between car models and Internet celebrities will be more intense.
In this process, both parties can learn from each other's strengths and achieve mutual growth.
And for the audience, it is undoubtedly a feast for the eyes and spirits.
We look forward to car models and influencers creating more excitement in the field of automotive marketing and bringing better experiences to consumers.