Audi Q5L: Discount of more than 100,000 full money can also be deducted backwards, you have to buy this car without caring about the configuration

Car fans

2024-07-01 08:29Creator in the automotive field

Hello everyone, I am Audi's sales consultant, I saw in the comment area that there was a reminder of Q5L, and I will take you to know about it today.

How are the sales? What configurations and colors are sold the most?

There are 5 local stores of the same brand, with an average of 20 batches of customers entering the store every day, and 1 of the 6 Q5L stores.

Last month, a total of 100 cars were sold, of which 20 were sold in Q5L, and I handed over 4 of them, with a commission of 300 for existing cars and 200 for non-existing cars, as well as a loan penetration assessment, with a minimum of 75% and a deduction of 500 if you can't complete it. So last month, I could have paid the full amount for one more machine, but it was not cost-effective to deduct the money if I paid it, so I gave it to a female colleague with a good relationship as a personal favor.

There are a total of 30 existing cars in the warehouse, the most of which are 40TFSI luxury and dynamic, accounting for half, except for two Acona White, the rest are Legend Black.

Who's looking at this car? What are car buyers like?

There are various customer industries, occupations, and personality traits, and if we have to say that there are any obvious characteristics, I can barely summarize three points:

The first is to care about the brand and reputation, and is willing to choose a first-line luxury brand; second, to reject new energy, otherwise there are too many new energy models that can be bought in this budget; Third, there are no too high requirements for the appearance, interior, functional configuration, etc., which are almost good.

Not long ago, there was a customer, a 40-year-old private business owner, whose son had just finished the college entrance examination, and brought his son and nephew, who is in college, to see the car. The son doesn't know if he is not satisfied with the college entrance examination or is afraid of his father, so he basically keeps silent, but he can see that he has no interest in Q5L, and his nephew has been persuading who will buy a fuel car, 300,000 to buy a SU7 Dora style, and if you like an SUV, you can also buy an L6. I broke out in a cold sweat, but noticed that the customer's driver's license was broken, and specially replaced it with a new protective case with the Audi four-ring LOGO, and the customer took the initiative to say his thoughts to me, he only considered BMW X3, Audi Q5L and Volvo XC60, new energy vehicles have many functions but can not be used, or willing to pay for the quality and reputation of traditional luxury brands.

If compared with the traditional core competitor BMW X3, the reason for choosing Q5L is more because the rear space is larger, and it is easier for the family to ride, get in and out of the car. Compared with Mercedes-Benz GLCL, the reason for choosing Q5L is that the price is first, and the Q5L is more spacious and comfortable in the front seat.

Brother Li came with a colleague, who suggested buying the X3, saying that the BMW has good handling and a sporty appearance. I learned that Brother Li bought a car because he disliked that the Qashqai at home was too old, and the second child was born because the space was too small. The old man in the family gave 200,000 yuan, so that he could change it to a better one. I had an idea and took the initiative to offer a Q5L door-to-door explanation and test drive, so that Brother Li's family could take a look and sit and experience the experience.

After coming to the door with the manager, the whole family was there, and the whole family, including the children, experienced the rear space, the convenience of getting on and off the car, and worked for more than an hour. Originally, the customer did not plan to book, it happened that the BMW store sales contacted the customer at this moment, Brother Li asked if he could come to the door to test drive and see the car, and was directly refused, and the attitude was very general, after hanging up the phone, the customer took the initiative to enter the negotiation link, and made up his mind after pulling it.

In the past six months, the price has been falling all the way, getting cheaper and cheaper month by month, and the price is also very messy, if it is not an exaggeration, on the same day, the same configuration, the same way to buy a car, the price can be as poor as 10,000, just when writing this, the price is falling down slowly. If you ask me, will it fall again in the second half of the year? I don't know, I can only say that I bought early and enjoyed early.

Which model is the most compared? What are the reasons for choosing or abandoning it?

In the internal training courseware, the earliest comparison is between BMW X3 and Mercedes-Benz GLCL. But this year, the ideal L7, L6, and even the Chery Star Era ET have been added. In fact, many people who look at the ideal extended-range new energy will not come to the store, and even if they come, they will not say that they compare new energy, but they will look around more within the budget, and the actual comparison in the store is still BMW X3.

The most contrasted specs are the 25i and 30i of the X3 entry-level model, with customers choosing BMW because of the interior and branding. The former completely overlaps with the Q5L 40 luxury and dynamic after the discount, and the latter is similar to the Q5L 45 luxury and dynamic after the discount, and the Q5L has no price advantage.

The customer, Ms. Song, is engaged in design work in a foreign company, and the car she drives is MINI ONE, and she is very fashionable, vaguely with Huang Yimei-like temperament, and I feel that the appearance and interior of the Q5L are not worthy of her. Sure enough, Ms. Song sat in the car, and complained directly, when I bought MINI ONE in 18 years, Q5L is this interior, it's been 6 years, and the interior hasn't changed, which is what straight men like, and then search for BMW X3 pictures in front of me, and call my friend who drives BMW to ask about the X3 price, I said it's coming, just test drive, Ms. Song told me that it's so hot outside, how cool it is to stay in the exhibition hall, and my friend called back in less than 5 minutes, The price of the X3 high-end naked car is only 300,000, and then asked me the price of Q5L, and immediately I didn't think it was hot outside, and went straight to the opposite BMW with my bag.

Which configuration and purchase method do you choose?

The best-selling is the 40 luxury dynamic type, which can account for 6 units out of 10 units, and there are regional differences in color, and our black sells well, and 8 units can be accounted for in 10 units. The Q5L has a total of four configurations, and there are almost no cars in the top configuration, and occasionally you can meet customers who have blindly booked. The other three configurations are not difficult to sell, and the color is basically black and white with a ratio of 8:2, and there are occasional cloud grays.

There are two ways of loans: manufacturer finance and bank installment, the former has 0 down payment needs to do, and the latter is the most done, with five years of equal principal and interest, and no liquidated damages for two years in advance.

Due to the recent turmoil in the market, the price may be skewed at the time of publication of the article.

Write another full one:

What are the complaints of customers after buying a car? How much does it cost to maintain?

The interior was designed in 2016, and 8 years have passed, and it has clearly fallen behind, dissuading many customers. The price has been falling again and again, getting cheaper and cheaper, but for some people, no matter how much money they get, it is always too expensive. In terms of riding, occasionally I feel that the middle bulge in the middle of the rear row is too high for people to sit in, but there are often complaints that the backrest of the rear seat is too straight and uncomfortable.

If you are a customer who has not bought a car, you will generally complain that the interior is not good-looking, mainly because the color is monotonous, the central control screen is ugly and not luxurious, and there are also complaints about the 2.0T low-power power meat and slow speed.

If it is a customer who has already bought it, the most complained about the instability of the Internet of Vehicles. For example, the third-party navigation - Gaode map will be inexplicably reminded that it cannot be used in the driving process, and I want to scold my mother when the customer feedback, what's the matter? According to this logic, driving to see the navigation is the same as looking at the paper map, walking for a while, stopping for a while, and then looking at the map? The customer asked me to feedback the manufacturer, but there was still no direct solution, and in the end it was persuaded to restore the factory settings and download it again.

How much does maintenance cost?

Routine maintenance includes oil, oil filter and man-hour costs, a total of about 1400, the maintenance cycle is one year or 10,000 kilometers first, air conditioning filter, air filter these need to be at their own expense.

The manufacturer gives free oil for 3 times, and there is no restriction on dealers, so the first three basic maintenance only need to bear the cost of engine oil, as for the project, there are more and more customers who will no longer return to the store after using the free maintenance, and even when enjoying the free maintenance project, they are not willing to spend extra money to buy the recommended items, even if it is required in the manual.

What other things should I pay attention to when buying a car recently?

Q5L comes standard with Internet of Vehicles service, from the date of invoicing, to provide three years of free roadside assistance and basic services, such as manual online navigation, mobile phone remote start of the vehicle, remote view of vehicle positioning or status, while third-party applications such as Baidu/Gaode map, music app and other color icon applications, only free of charge for the first year of traffic, 6G/month. When you pick up the car, let the sales give you to open it and complete the scanning code to log in to the car machine before you can use it completely.

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