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CCTV5's live broadcast choice caused controversy: Who is more worthy of the European Cup and the Chinese women's basketball team?
Tonight, CCTV5 will broadcast the high-profile European Cup qualifiers, and at the same time, the Chinese women's basketball team will also be in the warm-up match for the upcoming Asian Cup, on the one hand, the world's top football event, on the other hand, the Chinese women's basketball team is preparing for the Asian Cup, CCTV5 finally chose the former, this decision immediately set off an uproar on the Internet, triggered a wide range of discussions among fans, In particular, many supporters of the women's basketball team expressed strong dissatisfaction and doubts
CCTV5's choice, put the commercial value of the European Cup in the spotlight, but also let the Chinese women's basketball team's "traffic anxiety" exposed, it is true that the European Cup as the world's top football event, its commercial value and attention are undoubted, for TV stations, the broadcast of the European Cup means higher ratings and advertising revenue, this is understandable, the Chinese women's basketball team as a world powerhouse, shouldering the mission of winning glory for the country, this warm-up game is very important for them to run in the lineup, preparation for the Asian Cup, its importance is self-evident, In this context, the choice of CCTV5 inevitably causes people to think deeply: which is more important in the face of commercial interests and national honor?
The embarrassing situation of the Chinese women's basketball team in the era of "traffic is king".
For a long time, due to the influence of traditional social concepts and market factors, the attention and commercial value of Chinese women's basketball have never been comparable to that of men's basketball
The CCTV5 live broadcast event once again pushed the "traffic anxiety" of the women's basketball team to the forefront, arousing people's attention and thinking, how to enhance the commercial value of the women's basketball team, so that the women's basketball sport can get more attention and support, has become a difficult problem in front of the sports industry and society
Looking back at the history of the Chinese women's basketball team, they have stood on the podium of the World Series many times and won honors for the country
There are many reasons for this phenomenon, such as the traditional view that basketball is a men's sport and less attention is paid to women's basketball; In addition, there is a gap between the market operation and media publicity and the men's basketball team, and these factors are intertwined, which makes it difficult to fully reflect the commercial value of women's basketball
Competitive sports should not only be about "traffic", but media platforms should assume social responsibility
It is undeniable that under the conditions of market economy, commercial value is an important factor affecting the broadcast of sports events, but the charm and value of competitive sports are not only limited to commercial interests, but also lie in the fighting spirit, national honor and national emotions it carries
If the broadcast of some sports is ignored or even abandoned just because of low attention, it will undoubtedly be a heavy blow to those athletes who are fighting for their dreams. Imagine, if all sports are guided by "traffic", then where will those unpopular projects that work silently and win glory for the country go?
As an important channel for information dissemination, the media plays an important role in guiding public opinion, and in the broadcast of sports events, the media should shoulder social responsibilities and should not pursue commercial interests one-sidedly, while ignoring the promotion of sportsmanship and respect for athletes
The prospect of broadcasting the women's basketball team with the Paris Olympics approaching is attracting attention
In recent years, the Chinese women's basketball team has repeatedly achieved good results in the international arena, and has achieved the best result in the history of the Tokyo Olympics
With the experience of this live broadcast incident, people can't help but worry about whether the Chinese women's basketball team will be "sacrificed" because of the lack of "traffic" on a big stage like the Olympic Games? Whether the girls of the women's basketball team can show their style again at the Paris Olympics and win glory for the country has also become the focus of attention
From "traffic" to "value", the Chinese women's basketball team needs more support
The girls of the Chinese women's basketball team, with sweat and hard work, have proved their strength and value again and again, what they need is not only short-term attention, but also long-term and stable support and development, and the development of women's basketball requires the joint efforts of all sectors of society
This is a process that requires the joint efforts of the sports community, the media and the whole society, and the sports authorities should increase investment in women's basketball, improve the training system of women's basketball, and create better conditions for the development of women's basketball; The media should increase the publicity of the women's basketball team, enhance the social attention of the women's basketball team, and let more people understand, pay attention to, and support the women's basketball team; We need the support of every fan to cheer for the Chinese women's basketball team!
How can we better support the Chinese women's basketball team?
We can start from the following aspects:
Raise the profile and level of competition in the women's basketball league
Increase the publicity of the women's basketball team and establish a positive image of the women's basketball team
Encourage more enterprises to sponsor women's basketball to provide financial guarantee for the development of women's basketball
Start with teenagers and cultivate more girls who love basketball
I believe that with the joint efforts of everyone, the Chinese women's basketball team will be able to continue to create good results and win glory for the country!
Do you think the commercial value of women's basketball is underestimated?
What are your expectations and concerns about the broadcast of the women's basketball tournament at the Paris Olympics?
What do you think about this? Feel free to leave your thoughts and opinions in the comment area, and let's explore this issue together
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