On June 28, with the launch of Sinotruk Bosheng pickup, it marked the official entry of Sinotruk into the field of pickup trucks. Bosheng pickup is positioned as an international all-round large pickup truck in all fields, including off-road type, passenger type, and commercial type, and the products are built for the global market, covering the whole scene of consumer vehicles, with a price range of 110,800 yuan to 191,800 yuan.
64 years ago, the first heavy-duty truck in New China successfully rolled off the assembly line, ending the history of the mainland's inability to produce heavy-duty vehicles, and the creator of this history, China National Heavy Duty Truck, in recent years, has achieved 330,000 vehicle sales in 2023 with excellent products and services, with an operating income of more than 170 billion yuan, ranking firmly in the "double champion" of industry sales and market share.
However, the current automotive industry market situation is complex, whether it is a passenger car or a commercial vehicle market, its competition has reached a white-hot "bayonet period", when Sinotruk, the champion of heavy trucks, announced to enter the field of pickups, industry people can not help but question, in this extremely involution environment, China National Heavy Duty Truck can rely on the "saber" to "win" the global pickup market?
At the Bosheng pickup listing meeting, Global Truck Network learned that from a number of "certain" factors, SINOTRUK seems to be fully prepared to meet the global market challenges of pickup trucks.
First of all, Sinotruk's most profound car-making DNA is the source of its confidence in the face of uncertainty in the pickup truck market. Over the past decades, Sinotruk has accumulated rich experience in commercial vehicle manufacturing and has a deep understanding of commercial scenarios and driving needs. This crossover from commercial vehicles to pickup trucks is not a simple leap, but a natural continuation of technology and experience. As a masterpiece of Sinotruk's entry into the pickup truck market, Bosheng pickup truck is equipped with Weichai Power WP2H 2.0T diesel engine, with a maximum power of 140kW and a peak torque of 420N·m, demonstrating Sinotruk's excellent strength in power technology. At the same time, Sinotruk also adopts the self-developed 8AT automatic manual transmission to ensure the maturity and reliability of the power system and the smooth and smooth power output, which provides a solid guarantee for the all-round galloping of pickup trucks.
Secondly, Sinotruk's performance provides strong support for its entry into the pickup truck market. As the enterprise with the strongest profitability in the commercial vehicle industry, the highest market share in the heavy truck industry, and the largest number of overseas exports, Sinotruk's financial strength and market influence should not be underestimated. This strong economic strength will provide a solid backing for Sinotruk's competition in the pickup truck market. In addition, Sinotruk's successful experience in the field of commercial vehicles will also provide useful reference for its development in the pickup truck market.
Thirdly, Sinotruk's global marketing network is a strong support for its pickup products to go overseas. With nearly 40 years of global network layout, Sinotruk's products can quickly cover all parts of the world. This global layout will open up a broader market space for Sinotruk pickup products. By taking advantage of Sinotruk's global sales network and channel advantages, Sinotruk pickup truck products will have the opportunity to gain more market share and consumer recognition on a global scale.
Finally, Sinotruk's technical team and R&D strength are the key to the success of its pickup products. With a Weichai power team that can make the engine thermal efficiency exceed 53% and an automotive team that has been deeply involved in the commercial vehicle industry for more than 90 years, Sinotruk undoubtedly has a strong technical support in the development and production of pickup truck products. Bosheng pickup truck not only performs well in the power system, but also innovates and upgrades in noise reduction technology, low-temperature start technology and after-treatment technology. In addition, SINOTRUK has the first batch of nationally recognized enterprise technology centers, the only national heavy-duty vehicle engineering technology research center in the industry, and the national heavy-duty truck quality supervision and inspection center, which can fully empower brands and products.
The superposition of these "certain" factors not only brings together the leading forces of Shandong Heavy Industry, China National Heavy Duty Truck, Weichai Power and other industries, but also receives the full support of many partners, jointly creating a global pickup truck brand full of innovation and vitality. This is not only an in-depth exploration of the pickup truck market, but also an important symbol of SINOTRUK to show its outstanding strength and unlimited potential to the world.
At the product level, the Bosheng pickup truck is equipped with Weichai Power WP2H 2.0T diesel engine, with a maximum power of 140kW and a peak torque of 420N·m, ranking first in the single-turbocharged 2.0T engine in China in terms of power and torque. At the same time, the 8AT manual automatic transmission developed by Sinotruk is adopted, the power system is mature and reliable, and the power output is smooth and smooth, which provides a fundamental guarantee for the all-domain galloping of pickup trucks. In addition to leading the same level in power and torque, the WP2H engine has created the submarine deep-sea silent technology, with the 5-fold noise reduction technology of the whole vehicle, the idle noise ≤ 41 decibels, which can be as low as 39 decibels, and the uniform noise is 51-62 decibels. In addition, it has also developed diesel ultra-low temperature starting technology, which helps the pickup truck start at a time under the condition of nearly 40 °C below zero with six black technologies. At the same time, the innovative use of urea double injection technology can accurately control the urea injection capacity, reduce the blockage probability of the after-treatment system, improve the exhaust gas reaction efficiency, and avoid the speed and torque limit of pickup trucks. The use of these cutting-edge technologies has completely overcome the current difficulties of diesel pickup trucks. Overall, with its excellent performance, leading silent technology, excellent low-temperature starting ability and innovative emission control technology, Bosheng pickup truck has successfully solved the challenges of diesel pickup truck in terms of power, silence and environmental protection, bringing users a more comfortable and reliable driving experience, and becoming a new benchmark in the pickup truck market.
At present, Sinotruk is facing the global market for product layout, and it is expected that in the second half of the year, models that meet the emission requirements of some overseas regions will be put on the market.
Ring truck summary: heavy truck champion to transform, pickup truck market set off a new wave! SINOTRUK's Bosheng pickup truck is not only the launch of a new product, but also an important step in the strategic transformation and market expansion of the enterprise. Today, with the increasingly fierce competition in the global automotive industry, China National Heavy Duty Truck is constantly exploring and exploring new market areas with its firm pace, in order to continue to "win" on the global automobile stage and continue to write the glory of Made in China.