Talking about cars, SUVs, and MPVs, let's talk about light passenger cars today.
Because the use scenarios of light passenger cars are different from family cars, many people may not know much about light passenger cars, but in thousands of industries, light passenger cars are the most common, especially in the field of customized modification and travel commuting, the market performance of high-end light passenger cars is very active. With the east wind of light passenger car from last year to maintain the growth momentum for 11 consecutive months, today I will share with you to discuss the development direction of the light passenger car industry, as well as how to choose a light passenger car product suitable for themselves who love modification and sojourn.
At the macro level, the main sources of light customer sales are very concentrated, and the brands that are well-known and widely recognized by the public are mainly SAIC MAXUS and JMC Ford. Although the Ford brand is "not what it used to be", global sales have shrunk significantly, and the total sales of all models of JMC Ford last year were only 120,000 units, but JMC Ford's light passenger car sales are still considerable, selling 77,666 units last year, a year-on-year increase of 1.9%. It is understandable that there is an increase in sales, after all, some consumers have "joint venture feelings".
Xintu V90
Xintu V90
SAIC's global sales reached 5.02 million units last year, equivalent to 1.6 times that of the Ford brand, and the domestic market alone sold 550,000 more units than Ford's global sales. Specific to the SAIC MAXUS brand, the sales volume of young customer products was 81,402 units, a year-on-year increase of 33%, and the market performance was very strong.
Transit T8
Transit T8
At the consumer level, "high-end" is the key proposition to choose light bus, thanks to the flexible and changeable interior space, compared with the traditional sense of production in the past, people now give it more value, such as modified into a mobile coffee house, locomotive maintenance room, live broadcast room with goods, etc., plus more ideal chassis passability than MPV, so light passenger has also become a good helper for many people fishing, mobile sales, and self-driving travel. This puts forward higher requirements for the power, comfort, intelligence and other functions of light passengers. The two popular light buses we chose today are "high-end" with comprehensive brand recognition and product function positioning - SAIC MAXUS Xintu V90 and JMC Ford Transit T8.
Battlefield veteran VS terrifying who "runs faster"?
Whether it is a convenient base for street flower shop owners or a living space for self-driving enthusiasts, the top priority of a light passenger car must be the driving force. Such a "big guy" is not driven by a strong "heart", how to let users run to a new journey?
Regarding performance, I used to stick to the principle that "ginger is old and spicy". As the first car of Ford's commercial vehicle brand to roll off the assembly line in 1965, the Transit entered China in 1997 as a joint venture with JMC Ford, and at that time it played a pivotal role in the domestic light passenger car market. The Transit T8 is equipped with a Ford PUMA engine born in 1959, which is a 65-year-old veteran of the company, and the 2.4PUMA diesel engine has also won the "2011 China Top Ten Engines". From the brand to the power technology, the Transit T8 can be said to be a "veteran" who has gone through ups and downs.
Ten years after Jiangling Motors introduced the Ford PUMA engine to China, SAIC π engine was born, and won the "2020 China Top Ten Engines", which is also the first diesel engine to meet China VIB emissions. So far, Ford's PUMA "National Top 10" position has been replaced by SAIC π, and since 2011, SAIC π is the only diesel engine shortlisted for the "National Top 10". And the Xintu V90 is equipped with this star engine.
More intuitively, look at the power output parameters. We take the 2.0T engine of Xintu V90 and the 2.3T engine of Transit T8 as a comparison, both of which are superior in terms of maximum power and peak torque, considering the different engine displacements of the two cars, we can measure the liter power and torque, that is, the effective power and torque output per unit of engine displacement, and the result is that Xintu V90 is leading in an all-round way.
So, is ginger still old and spicy? This is not the case when it comes to car engines. The speed of technology iteration and update is so fast that if you are not careful, you will be abandoned by the times. Nowadays, the Ford PUMA engine is difficult to find in the models on sale on Ford's North American website, and the American Transit has also been fully equipped with 3.5PFDI & 3.5EcoBoost engines, and the "65-year-old" Ford PUMA engine may really say goodbye to us.
Where does emotional value come from? Light passenger can also be advanced
Good power performance allows users to have the confidence to gallop, and a good car experience makes users look forward to the next journey. This principle is very applicable to multi-functional light buses.
Xintu V90
Frankly speaking, in the past, I didn't talk about the experience of light passenger at all, because it was just a tool car. Now user needs and car use scenarios have changed, in the multi-functional car scene, users want it to be comfortable, intelligent, advanced, which prompts light passenger cars to accelerate the transformation to passenger to meet the needs and expectations of user emotional value. In this regard, both the Xintu V90 and the Transit T8 have shown visible upgrades, such as the interior is equipped with a high-definition large-size touch screen, and the process details are more refined, but when it comes to the specific price of the car, the difference is still relatively obvious.
We chose two 15-seat manual versions for comparison,The results are very surprising,Xintu V90Under the premise of the official guide price is 18,000 yuan,Unique 8 configurations,The total configuration value is about 8300 yuan,Among them, such as keyless start、Main driver's seat adjustment, etc. can be said to be "high-end" essential functions. Of course,XintuV90There are also small regrets,Although the display effect of the mechanical instrument is completely OK,But if it can be an LCD instrument, it will be more perfect,Fortunately, the wisdom of the 12.3-inch central control screen makes up for this。 In addition, the new road V90 supports optional electric sliding doors and air suspension, which are the two mainstream functions of luxury MPV, and are now delegated to light passenger products by SAIC Maxus, which is also worthy of praise.
Xintu V90
Transit T8
If the 6MT of the comparison model becomes 8AT, then the prices of Xintu V90 and Transit T8 come to 251,600 and 283,800 respectively, with a price difference of 32,200 yuan. The configuration gap is also significant, and the Transit T8 is still missing 7 functions in addition to the addition of keyless start and entry functions.
Xintu V90
Xintu V90
How so? Transit has been in the light passenger car market for so many years, I recognize the quality of Transit T8, 8 seat adjustments are enough, even if it is not a leather fully covered seat, it is acceptable, but it lacks the "sense of luxury" that it should have, from the perspective of the tool car, it is very competent, but now if you want to fully meet the demands of users, it needs to make adjustments and changes a little too much, which takes a lot of energy and financial resources. The Xintu V90 has inherent advantages, as a "back wave", it is easier to perceive and cater to the diverse needs of consumers, and the understanding and completion of high-end light passenger cars is higher.
Modification and fun SAIC MAXUS is an expert
The use of space is larger than that of vans, stronger than the DIY attributes of finished RVs, and the decent cockpit atmosphere of passenger caravans, making light buses gradually become the "favorite" of many modified self-driving enthusiasts. Different from the simple and low-key Transit T8, Xintu V90 is very suitable for users' play needs in terms of product itself and brand support.
Taking the Xintu V90 Zhijie short-axle mid-top 9AT version as an example, on the basis of abundant power, fuel-saving front-wheel drive, exquisite and comfortable, the inner height has reached nearly 1.7m, and you don't even need to bend down when you enter the car. The maximum volume of the trunk can reach 8.2m³, which can almost fit two mountain bikes, and there are more than 10 storage spaces in the car that can be placed for stereos, tables and chairs, and night lights. Choose a quiet place with family and friends, unfold the side tent, set up a small table, turn on the oven, put the food online, and enjoy the camping party immediately.
Or it can be simpler and go straight to the original factory modification. Since 2021, SAIC MAXUS has successively launched a number of user-created VANLIFE customized models such as V90 camping version, V90 coffee cart, and V90 Yidong Life Home to meet the needs of personalized scenarios such as self-driving tourism, camping life, and mobile shops. For me, compared with the Transit T8, which is all based on my own imagination or third-party suggestions to modify, SAIC MAXUS "official + user" cooperation program is more reliable, the quality of the original modification is more guaranteed, and there are many users involved in the co-creation, some details will be more in line with the actual needs, worry-free and reassuring. Of course, Geek, who loves to delve into research, can choose and play as much as he wants.
Be budget-conscious, and talking about money doesn't hurt your feelings
When comparing models, I have repeatedly emphasized that it is a false proposition to talk about choosing a car regardless of cost performance, especially for a car with rich usage scenarios such as light buses, the cost of using the car is very important. That's why I can't recommend the rear-wheel drive version to everyone.
It is undeniable that the rear-wheel drive car has better grip and stronger climbing ability, which is very suitable for pulling goods and climbing with full loads. However, it is also true that the fuel consumption of front-wheel drive vehicles is lower, and the better cost control is more suitable for daily use. For example, as mentioned above, converted into a convenient and flexible coffee house, or a comfortable multi-functional bed car, the rear-wheel drive is a bit "excessive", and the space utilization rate of the rear-drive model is lower than that of the front-wheel drive model. From this point of view, the Xintu V90 is more thoughtful, it provides two drive modes to choose from, front-wheel drive and rear-wheel drive, while the Transit T8 only has a rear-wheel drive version.
If the car purchase requirements are more detailed, if it is only used for professional transportation, then the scrapping life and mileage constraints are more than ordinary cars, how to get higher benefits in a limited time? First of all, you should save money when buying a car. It is also a VAN extended axle high roof rear twin tire 8AT model, the price of Transit T8 is close to 250,000, and the price of Xintu V90 is less than 200,000, and it should be difficult for individual bosses to resist the attraction of about 50,000 yuan price difference. Moreover, the specific configuration of Xintu V90 is not inferior to Transit T8 in addition to the front radar, electronic power assist, and automatic wiper function.
On top of the cost, let's talk about cost performance. In multiple car scenarios, many consumers will pay attention to the Xintu V90 Combi short-axle high-roof 6-seat 6MT, or the Transit T8 Combi short-axle high-roof 6MT, the former price is 160,800 yuan, and the latter is 3,000 yuan more expensive, and the price gap is not large. But when you open the configuration list, you will find that the new road V90 still has 7 unique configuration functions, not to mention how convenient the exterior mirror heating function is in rainy days, as far as the ESP body electronic stability system, the main and passenger airbags, is the walking safety guard.
Lin Lin always said a lot, and it can be summed up as: to save fuel, to cost performance, Xintu V90 has the right to speak. When buying and using a car, it is versatile and diverse, like a wealth code that helps users to reach the wealthy class, and also like a good partner who accompanies users to enjoy life in leisure and sojourn. So the question is, where is the opportunity point of the Transit T8? Even if it maintains the firmness and high level of the previous joint venture cars in terms of price and configuration, the power is not weak, and the quality is no problem, so its customer base should be those who are mainly engaged in the freight industry and are not very bad for money.
In fact, the difference between these two cars is a common thing when new and old products compete with each other, and it is a natural trend for independent brands to be high-spirited. Upgrading, price wars, so that the head of the light passenger car market in the new pattern of fission——— a monopoly no longer exists. Correspondingly, the joint venture signboard scenery is no longer the same, and the Chinese people no longer follow the trend to pay, but are more independent in thinking, more diverse in demand, and more advanced in demand, which can be seen through the feedback of car owners from third-party media.
In such a situation, it is obvious that self-containment will not work. Compared with the Transit T8, the Xintu V90 is the more vivid one, and in the case of lower prices, it will outperform the "quality-price ratio", and there will be no shortage of sales.
Write at the end
I know that many people still hold the concept that "light passenger is to pull trucks", which should be partially corrected after seeing the Transit T8, and should be completely overturned after seeing the Xintu V90. Perhaps consumers bought light customers before, but it was based on the needs of business operations, and it was good to be durable. But this is just the basic operation of a light passenger to complete the task.
There is also a user demand that cannot be ignored and is becoming more and more important, which is comfort, decent, equivalent to the high-end enjoyment of passenger cars, and the possibility of modification beyond passenger cars. At this point, Xintu V90 can do it, and Transit T8 still has some room for effort.
And if you have the characteristics of strength and comfort at the same time, but the price is very low, what will you choose? Rational consumers should already have the answer in their hearts.