Under the light of Xiaomi's rapid development, the performance of Xiaomi's mobile phone business seems to have been ignored by many people. According to CNMO, a blogger recently released data saying that in the first quarter of this year, global mobile phone shipments increased by 27 million units year-on-year. Among them, Xiaomi's mobile phone shipments increased by 10 million units year-on-year, accounting for nearly 40% of the global shipment increase. It can be said that Xiaomi is the "locomotive" of the growth of global mobile phone shipments.
Xiaomi phones
In April this year, market research firm Canalys released a report pointing out that global smartphone shipments in the first quarter of 2024 increased by 11% year-on-year. Among them, Samsung regained the top spot with a 20% market share, actively promoted by Galaxy AI. Apple is in second place with a market share of 16%. Xiaomi ranks third with a market share of 14% due to the competitive advantage of the new high-volume model Redmi A3. Transsion ranked fourth with a 10% market share, and OPPO entered the top five with an 8% market share. Among the top five manufacturers, Samsung and Apple both saw their market share decline year-on-year, while Xiaomi expanded by 3 percentage points.
However, the performance of Xiaomi phones in the domestic market is not so dazzling. In the first quarter of this year, Canalys data showed that Huawei regained the first place in the Chinese mainland market, and OPPO, Honor, vivo, and Apple ranked second to fifth; IDC's report shows that Honor and Huawei are tied for the first market share in Chinese mainland, followed by OPPO, Apple and vivo; And judging from Counterpoint's data, vivo tops the sales list, followed by Honor, Apple, Huawei, and OPPO. In other words, Xiaomi did not enter the top five in China in the first quarter, and the performance in overseas markets was significantly better.