As for why some female users may choose Xiaomi phones less, this phenomenon can be understood from several aspects:
- Design style: The design style of Xiaomi phones tends to be tough and technological, with sharp lines, which may not be in line with the preferences of some female users for the appearance of the phone. Many women may prefer designs that are soft, sophisticated, or have a warm feel.
- Brand image and positioning: Xiaomi's previous "Dick Silk" positioning and related remarks may make some female users feel unhappy, and this brand positioning is not in line with the high-quality, elegant image that some female users seek.
- Advertising & Marketing: Xiaomi's advertising style is likely to be more hawkish and direct, emphasizing technology and value for money rather than emotional resonance or lifestyle presentations, in contrast to the emotional marketing of brands such as Apple, which may resonate more with female users.
- Appearance and color matching: The exterior design and color selection of Xiaomi phones may not fully take into account the aesthetic preferences of female users, while competitors such as Apple or other brands of phones may offer a more diverse range of exterior designs and color options.
- Functional preference: Female users may pay more attention to the phone's photo and beauty features, exterior design, color matching, and overall user experience, while Xiaomi phones may not be as prominent as other brands in this regard in the early days.
- Social herd mentality: The herd mentality in society and the circle of friends may also influence the choices of female users, and this trend may guide their choices if the majority of people around them use a particular brand of phone.
It is worth noting that these observations do not mean that all female users do not like to use Xiaomi phones, but reflect the preferences and market trends of some female users. With the development of the Xiaomi brand, Xiaomi has also launched models in recent years that pay more attention to design aesthetics and user experience, such as the launch of a mobile phone specifically aimed at the female market in collaboration with Meitu, as well as the gradual increase in attention to the appearance and color of the phone, which shows that Xiaomi is working hard to broaden its market appeal. As a result, this may change over time.