As a cutting-edge branch of modern display technology, transparent display technology has gradually become the focus of the field of science and technology in recent years with its unique visual experience and innovative application. Transparent display is able to present high-quality image content while maintaining screen transparency. The realization of this technology not only requires the screen material to have high light transmittance, but also needs to meet extremely high requirements in terms of pixel density and brightness balance.
Philips Commercial Display has launched a new transparent OLED vertical screen all-in-one machine
A variety of display technologies, including liquid crystal display, projection display, OLED display, LED, and LED, are constantly exploring the possibility of transparent display. Among them, OLED technology has shown great potential in the field of transparent display with its advantages of self-illumination, high contrast, and wide color gamut. Philips Commercial Display's recently launched new transparent OLED vertical screen all-in-one machine is a model of this technology application.
This transparent OLED vertical screen all-in-one machine has 45% transparency, which means that it can still present clear image content while maintaining a certain degree of transparency. The wide color gamut of 90% DCI and the ultra-high contrast ratio of 200,000:1 make the colors more vivid and the picture more vivid. The 100um full-fit slim screen, 178° wide viewing angle, and 97% full-screen display provide users with a more comfortable and wide viewing experience. The thinnest thickness can be 7.4mm, which reflects the exquisite craftsmanship and innovation ability of Philips Commercial Display in product design.
Transparent display technology can be used in a wide range of applications. In automobile 4S stores, shopping malls, airports, high-end retail and other places, transparent displays can attract consumers' attention with their unique visual effects. For example, in automotive 4S stores, transparent displays can display 3D models, performance parameters and other information of the vehicle, providing consumers with a more intuitive and vivid car buying experience. In shopping malls, transparent displays can display product information, promotions and other content to attract consumers' attention and enhance the shopping experience.
LED display Ideal for transparent display technology
LEDs also offer a number of significant technical advantages over conventional LCDs and OLEDs. First of all, transparency is one of its most significant features, the LED transparent screen realizes a completely keel-free structure inside the screen, so that the screen can maintain a high degree of transparency when playing content, as if it is a transparent glass. Secondly, the luminous ability of LEDs is "strong enough", with high brightness, vivid colors, and high contrast, which can present a more realistic and vivid picture. In addition, LEDs have strong splicability and other characteristics, which can achieve seamless splicing and super-large display, which can meet the needs of various application scenarios, making it an ideal choice for transparent display technology.
Due to structural and technical limitations, traditional transparent screens often have problems such as insufficient brightness and large pixel spacing, resulting in unclear display effects. The LED transparent screen solves these problems by adopting advanced chip core technology and product appearance design. Whether it is transparent video, ordinary video, holographic video, or naked-eye 3D video, it can achieve seamless docking and bring shocking visual effects to the audience.
In addition, the LED adopts a modular design, and each module can be disassembled and replaced independently, which greatly reduces maintenance time and costs. At the same time, its unique structural design also enables the screen to better protect the internal components when it is impacted by external forces, improving the durability and stability of the screen, which is also an incomparable advantage of LCD and OLED.
In terms of industrial applications, LED transparent screens also show a wide range of prospects. Due to its high degree of transparency and excellent display effect, LED transparent screen can be widely used in the display and advertising of large shopping malls, high-end retail stores, transportation hubs, exhibition halls and other places.
Philips commercial display full ecological product layout
In terms of products and solutions, Philips continues to deploy in government and enterprise, education, transportation, medical, new retail, hotel and other industries, and creates a smart commercial display product ecology integrating full-size and full-category commercial display products such as smart conference tablets, Feijing LEDs, smart education tablets, digital signage, electronic ink screens, hotel TVs, CMS software, remote centralized control software and other software platforms, highlighting the innovation ability of customized, professional and integrated software and hardware collaborative solutions. The integration of software, hardware and ecology enables the digital and intelligent upgrading of all walks of life in a multi-dimensional way.
At the IFC2024 exhibition, Philips Commercial Display set up a new exhibition area for transparent screen series, which comprehensively demonstrated the wide application and unique value of cutting-edge screen display technology. The first 77" OLED transparent screen in China was shockingly debuted, which was thin and translucent, and the colors were gorgeous, which attracted wide attention from industry peers and exhibitors. In addition, innovative products such as OLED transparent splicing screens and holographic transparent LEDs were also exhibited, providing a broad vision and presenting scientific and technological aesthetics with colorful giant screens.
Mr. Li Cheng, general manager of Philips Commercial Display\Hotel TV China, once told PJTIME that the reason why Philips Commercial Display can achieve such remarkable results in the field of transparent display is inseparable from its "platform and ecological advantages". Philips Commercial Display is a typical supply system covering the whole ecological product, including a complete range of technologies, rich product specifications, advanced technology points such as OLED, transparent creative display, Micro LED, e-paper and other leading advantages. This enables Philips Commercial Display to be more flexible in responding to the needs of different market segments, as well as the different needs of different stages of development in the same segment scenario.
Postscript: As one of the important development directions of display technology in the future, transparent display technology can become the highlight and focus of various places with its simple and fashionable design style and unique visual effects. Whether as a decorative element or as a display tool, transparent screens can add a unique charm to a place.
As an international first-line brand in China's commercial display field to achieve a full-scene, full-industry, and full-product ecological layout, Philips Commercial Display grasps the digitalization of the commercial display industry, builds a new industrial ecology, continuously upgrades product technology and continuously expands application scenarios, and we have reason to believe that its new generation of transparent display technology will bring more surprises and possibilities to the industry.