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"Yesterday, Today and Tomorrow": On the occasion of the 27th anniversary of Hong Kong's return to the motherland, looking back at the story of the national brand

author:The Economic Observer
"Yesterday, Today and Tomorrow": On the occasion of the 27th anniversary of Hong Kong's return to the motherland, looking back at the story of the national brand

July 1, 2024 is the 103rd anniversary of the founding of the Communist Party of China and the 27th anniversary of Hong Kong's return to the embrace of the motherland. In the past 27 years, under the guidance of the principle of "one country, two systems", Hong Kong, the "Pearl of the Orient", has been backed by the motherland and shined in the world, writing a Hong Kong legend that has been admired by the world.

Looking back at the past, we can see the win-win cooperation between the mainland and Hong Kong to create a brilliant journey. On June 27, data reported by CCTV showed that in the 27 years since Hong Kong's return to the motherland, the trade value between the mainland and Hong Kong has increased from 420.87 billion yuan in 1997 to 2.03 trillion yuan in 2023, and the scale of trade has increased by 3.8 times. Behind the fruitful achievements is that Hong Kong is striding forward, integrating into the overall development of the country, connecting with the mainland, and jointly writing a new chapter of the great rejuvenation of the Chinese nation.

The close co-operation between the two places is inseparable from Shenzhen, Hong Kong's land gateway to the hinterland of the Greater Bay Area. Since the reform and opening up, exchanges and cooperation between Hong Kong and Shenzhen have become increasingly close, writing a "tale of two cities" for high-quality development. In the first five months of this year, the value of imports and exports from the mainland to Hong Kong was 851.26 billion yuan, a year-on-year increase of 14.9%. Among them, the import and export value through the Shenzhen Customs District accounted for more than 7 percent, an increase of nearly 2 percent. Nowadays, looking back at the node of the times, the growth process of Shenzhen's excellent national brand is the epitome of the prosperity and development of the motherland for decades, carrying a special historical memory.

Looking back at "yesterday": the national brand witnesses the prosperity of the country

Looking back at the early days of reform and opening up, under the tide of the times, a number of outstanding national enterprises were established in Shenzhen, as innovative enterprises that have grown up together with the Shenzhen Special Economic Zone, they are at the same frequency with the times, and advance together with the motherland, and are witnesses of national prosperity and strength, and also participants in national rejuvenation.

For example, on July 1, 1997, at the live broadcast of the handover ceremony of Hong Kong's return to the motherland, a large screen spliced by Konka TV became a historical witness, clearly recording the historic moment of Hong Kong's return to the motherland, carrying the memories of countless Chinese people, not only showing the power of domestic brands, but also deeply implanting the feelings of home and country into the hearts of every Chinese.

"Yesterday, Today and Tomorrow": On the occasion of the 27th anniversary of Hong Kong's return to the motherland, looking back at the story of the national brand

The tide of the times is surging, and the feelings of family and country will always exist. In the 27 years since Hong Kong's return to the motherland, it has also been 27 years of rapid economic development in the mainland...... Through the brand mirrors, we can see the growth history of national enterprises that continue to strive for self-improvement and continue to reach new heights.

Focus on "today": based on serving the country with science and technology, the national brand is advancing bravely

The gears of the times are moving forward, and the call of history never stops. The general secretary pointed out that scientific and technological innovation can give birth to new industries, new models, and new kinetic energy, and is the core element of the development of new quality productive forces, and it is necessary to strengthen original and subversive scientific and technological innovation, and accelerate the realization of high-level scientific and technological self-reliance and self-reliance.

At present, a new generation of display technologies such as high-tech, high-efficiency and high-quality MLLED (Micro LED and Mini LED) technology has become a typical representative of the mainland's new quality productivity. As the vanguard of fulfilling the call of the state, state-owned central enterprises play an important role in responding to the development call for innovation and upgrading of the national science and technology industry and breaking through the problems of industrialization.

Taking Konka Group as an example, it has made great breakthroughs in a number of core technologies in the field of MLED, it is reported that the three-color transfer yield rate of Micro LED "hybrid mass transfer technology" developed by Konka Group after repair has reached 99.999% and has entered production, and the yield of 15um*30um Micro LED chip production has reached 99%, and industrialization projects such as MLED direct display mass production line and MLED chip mass production line have been implemented.

"Yesterday, Today and Tomorrow": On the occasion of the 27th anniversary of Hong Kong's return to the motherland, looking back at the story of the national brand

Science and technology are the nation, and science and technology are strong, and the country is strong. As the general secretary pointed out, "the mainland's development must rely on innovation, and the process of mastering core technologies is very difficult, but this road must be taken." In the era of new quality productivity, outstanding national enterprises take "serving the country by industry" as their own responsibility, constantly show the self-improvement ambition of the national brand with the scientific and technological innovation achievements in the core field, and pave a road of independent innovation full of feelings of the family and the country with their hearts and minds.

Facing the future and starting again, national brands empower the people to live a high-quality life

Starting from the historical node, the left hand is the feelings of science and technology, and the right hand is the national economy and people's livelihood. While continuously promoting technological innovation in the industry, national brands actively respond to the call of the times, take consumer demand as the guide, accelerate the transformation of scientific and technological achievements into real productivity, and meet consumers' needs for upgrading high-end quality life.

According to the 2023 annual report of China's color TV market released by Aowei Cloud Network,The current color TV market as a whole is moving to"New、High、Large、Up"Trend development,That is"New-new technologyMini LED","High-high refresh rate120Hz+","Large-size75+"Support the development of the color TV industry to"Up-up-high-end"。 at the same time,"Intelligence" has become one of the decisive factors for users to buy TV。

In the context of technological innovation and consumption upgrading in the color TV market,Konka launched in May this yearMini AI-LED A8Series TV obviously keeps up with the market development trend,Data show,Konka TianjingMini AI-LED A8Series,Carry"AIERAhuman-sense model"Ecological platform,It can analyze and optimize the color of the TV picture in real time、brightness、Contrast,And intelligently adjust the sound quality and picture quality。

"Yesterday, Today and Tomorrow": On the occasion of the 27th anniversary of Hong Kong's return to the motherland, looking back at the story of the national brand

Make efforts to the "new" and move towards the "green". In recent years, ESG has become an important indicator to measure the sustainable development and long-term value investment concept of enterprises. Relevant state departments have repeatedly proposed that enterprises should improve their own ESG governance level and integrate ESG into their production and operation based on their actual conditions. In this regard, Konka Group is a typical case.

In recent years, Konka Group has continued to make efforts in green products, low-carbon factories, cleaner production, rural revitalization, etc., to promote the harmonious coexistence of enterprises and society, and has won many awards such as "Golden Bridge Award - 2023 Outstanding Social Responsibility Enterprise" and "2023 8th Times Finance Kumquat Award - ESG Era Pioneer Listed Company Award", drawing a grand blueprint for sustainable development with the strength of state-owned enterprises.

Whether it is shouldering the important task of science and technology, responding to market demand, or practicing business for good, Konka Group has demonstrated the responsibility of the times as a national brand. Now, standing on the 27th anniversary of Hong Kong's return to the motherland, we can see the high-quality development of the mainland's economy and society, the sonorous pace and hard work footprints of the rise of national brands, and the continuous improvement of people's living standards under the rapid development and application of science and technology. Xiongguan Mandao is really like iron, and now it is stepping forward from the beginning. It is expected that in the future, national brands will continue to respond to the call of the times, make steady progress on the road of scientific and technological innovation, empower the people with high-quality life internally, and show the style and posture of "Made in China" externally.

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