From June 29th to June 30th, the two-day "Painting Book Xiapu City of Thousands of Fresh Foods - 2024 Xiapu Cultural Tourism (Shanghai) Promotion Conference" was held in Wujiaochang, Shanghai and ended successfully. The promotion conference brought together Xiapu's coastal leisure and vacation, tidal flat photography, marine culture, folk culture and other characteristic industries, and showed the unique cultural and tourism charm and development prospects of Xiapu to Shanghai citizens and tourists.
Guided by the Ningde Municipal Bureau of Culture and Tourism and hosted by the Xiapu County Bureau of Culture, Sports and Tourism, this promotion meeting aims to deeply implement the action of "striving for excellence through deep learning, daring to be the first, and striving for efficiency through hard work", and implement the "Ten Measures for Promoting Consumption in Cultural Tourism in Ningde City" and the "Three-year Action Plan for the High-quality Development of Xiapu County's Cultural and Tourism Economy (2023-2025)", so as to promote the high-quality development of Xiapu's cultural and tourism economy.
At the promotion meeting, the unique charm of Xiapu was displayed in an all-round way. From the provenance of the "Painting Book Xiapu", to the wonderful promotion of Xiapu tourism resources, to the brilliant display of the intangible cultural heritage of the She nationality, every link is full of strong Xiapu characteristics. The exquisite photographs and the lively interaction in the intangible cultural heritage experience area all attracted the attention of the citizens and made them have a strong interest in Xiapu.
The promotion meeting on June 30 was even more exciting. The opening of the She intangible cultural heritage original She song "Welcome Song" instantly ignited the atmosphere of the scene, and the subsequent promotion of Xiapu tourism characteristics, She intangible cultural heritage songs and dances, on-site interaction and other links pushed the event to a climax. In particular, the release of the Kasumigaura self-driving tour route has provided citizens with a new travel choice, and their expectations for Kasumigaura have skyrocketed.
In terms of the surrounding atmosphere layout, the organizers have also made great efforts. The interactive scene and intangible cultural heritage interactive experience allowed the citizens to feel the unique culture and folk customs of Xiapu; The special food, intangible cultural heritage, and cultural tourism services of Xiapu on the market stalls made the citizens forget to return. In particular, the "cultural tourism + game" interactive area allows tourists to gain an in-depth understanding of the cultural and tourism characteristics of Xiapu in a relaxed and happy atmosphere.
The successful holding of this promotion conference not only made Xiapu's cultural tourism brand widely spread in Shanghai, an international metropolis, but also injected new vitality into the high-quality development of Xiapu's cultural tourism economy. It is believed that in the near future, Xiapu, a city of thousands of freshness, will attract more tourists to come for sightseeing with its unique charm and become a model for the integrated development of culture and tourism.
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Source: Xiapu County Bureau of Culture, Sports and Tourism
Author: Xiaopu
Editor: Yang Ling
Editor in charge: Chen Yong
Auditor: Yang Liya