The heavy-duty truck market, which cannot see when it will return to its peak, often makes industry insiders feel hopeless, but depression cannot become the main tone of the industry. It is normal for an industry to have peaks and troughs, as long as car companies do not give up, there is hope for the heavy truck market.
In the past 20 years, the mainland heavy truck market has reached an unprecedented high, and in recent years, it has also experienced a "blow" that caught car companies off guard. Fortunately, car companies are still sticking to it, and fortunately, many competitive brands have been born in the past 20 years, which form the backbone of the heavy truck industry in the mainland, and the Howo brand of China National Heavy Duty Truck is the most typical representative.
One of the most valuable assets of Sinotruk is the entire heavy truck industry
SINOTRUK's SITRAK, Huanghe, Howo and other brands, each brand in the truck market is well-known. It can be said that every cardholder in the industry has a considerable understanding of Howo heavy trucks, and the cardholders who have used it all say: Howo, great!
Among the sub-brands of SINOTRUK, the HOWO brand has the largest sales volume and the largest market share, which can be called one of the core brand assets of SINOTRUK. What's more, over the past 20 years, Howo Truck has allowed countless cardholders to choose the most suitable partner for themselves, with high cost performance, good economy and few small problems, which is the most evaluation of Howo products by cardholders.
Not only in the domestic market, even if it is put in the overseas market, Howo truck also has a very high ownership, it is no exaggeration to say that in the overseas market, it represents China National Heavy Duty Truck, and even, it is also a business card of Chinese trucks. Among the many independent heavy truck brands, Howo Truck has the highest reputation in the overseas market, and it has taken 20 years to gradually change the inherent impression of foreigners on Chinese trucks of low quality and low price.
It is a practitioner of long-termism, it is precisely because of its persistence that over the years, the quality of HOWO trucks has been rising, the configuration is more and more abundant, the models are more and more subdivided, and the performance is getting closer and closer to imported cars.
In short, it is the core asset of SINOTRUK, but also the valuable asset of the mainland truck industry, its 20 years have witnessed the transformation of the mainland truck industry, but also in the process has been involved in the development of the industry and has always pursued long-termism!
The truck brand is a successful model, and the new quality productivity will create a stronger Howo
In the past 20 years, the truck industry has ushered in countless truck brands, and countless truck brands have been sent away.
To say that a brand is competitive, it must not be separated from the soil in which it survives. The past 20 years have been the most critical 20 years in the history of the development of the mainland truck industry, with repeated upgrades in emission standards, changing industry policies, higher and higher user demand, and increasingly fierce competition in the industry...... Truck brands that survive in this environment must have one of the most important characteristics: catering to the needs of users and meeting the needs of the market.
Ten simple words, it seems simple, but it is not easy. To keep up with the rhythm of market demand, enterprises to invest, products to upgrade, services to keep up, it to understand the "new users", "young users", it also to understand "competing users", "potential users", the market needs high horsepower it has to follow, emissions have been upgraded it has to follow, governance overload to product compliance it has to follow, gas vehicle demand has risen it has to follow, new energy trends have gradually become it still to follow, to always maintain a high degree of market sensitivity, not to forget the user needs of the this, to continue to invest in product upgrades, How many such companies have been there in the past 20 years?
After forming a community of struggle with Weichai and others, the product strength of HOWO Truck has reached a new level. It is worth mentioning that Tan Xuguang, the head of the company, empowers HOWO intelligent production and joint collaborative integrated R&D, and the greater investment in R&D and production allows HOWO Truck to enter the new track of new quality productivity earlier. Obviously, although it is a "volume product", Howo truck, like SITRAK and Yellow River heavy trucks, is the quality responsibility of the mainland truck industry in terms of quality, and it will soon become a representative of the new quality productivity of the truck industry.
There is no doubt that in 20 years, the market has achieved a mature Howo brand, but after the start of the new quality of productivity, Howo Truck has ushered in a new beginning, and a stronger Howo is about to emerge.
If you compare the Howo brand to a person, he is still a young man at the age of 20. People at this age are the most energetic, the most exploratory, and dare to say no to the impossible! Although it is young, it will not affect its ambition to become a century-old brand, although there is still a long way to go, as long as it does it. In any case, it understands truck users best, understands the overseas market best, and has the strongest combat effectiveness at the moment, under the escort of SINOTRUK's parent brand, the Howo brand will surely become one of the most competitive and valuable brands in the mainland truck industry. The market will give it another 20 years, and a robust, mature and charismatic Howo will definitely stand in front of everyone!