In today's domestic automobile consumer market, a variety of new models emerge in an endless stream, and the competition among brands is becoming increasingly fierce. However, there is one such model that has always maintained a strong competitiveness and market position no matter how the market changes, and this car is the Tiguan owned by SAIC Volkswagen. For a long time, Tiguan has become the first choice of many consumers with its handsome appearance and excellent performance. Today, let's take a closer look at this "handsome and playable" model.
※ At the time of the replacement of the old and the new, how does Tiguan L achieve the ultimate broadcast of benefits?
The current Tiguan L was initially positioned in the market, and it showed high quality in the mid-size SUV market in the 250,000 class.
First of all, the Tiguan L is clearly positioned as a mid-size SUV, which is reflected in the size of the model, with a length, width and height of 4735mm, 1859mm, and 1677mm, and a wheelbase of 2791mm, which is just right to meet consumers' expectations for mid-size SUVs.
Secondly, the Tiguan L was sold with high quality at the beginning of its launch, and whether it is the exterior design, interior craftsmanship or power performance, it reflects the exquisite craftsmanship and excellent quality of the Volkswagen brand. Especially in terms of price, the Tiguan L is positioned at the 250,000 level, a price range that makes it somewhat competitive in the market, while also being in line with its positioning as a high-quality mid-size SUV.
Thirdly, since its launch, Tiguan L has won wide acclaim and recognition in the market with its excellent quality and excellent performance. Consumers have spoken highly of its exterior design, interior space, dynamic performance and intelligent driving assistance systems.
It can be seen that the market positioning of the Tiguan L at the beginning of its listing is clear, and it occupies an important position in the 250,000-level high-quality mid-size SUV market with its leapfrog quality and reasonable price positioning.
Thankfully, after the latest change of the Tiguan family, the new Tiguan L Pro did not directly replace the Tiguan L, and the two existed side by side. Especially in June this year, SAIC Volkswagen launched the "Outstanding Model" for the Tiguan L, which further lowered the price threshold of the Tiguan family and directly lowered the starting price to 149,900 yuan.
At the same time, SAIC Volkswagen also launched a reward package for the attractive price threshold of the Tiguan L's outstanding model, including "limited cities can enjoy 8,000 yuan replacement or additional purchase subsidy for this product; Non-restricted cities can enjoy 6,000 yuan replacement or additional purchase subsidy for this product", "choose one of the two cash maintenance coupons", "up to 0 down payment/up to 0 monthly payment/up to 5 years 0 interest rate" and so on. However, such a reserve price and preferential policies are currently limited-time broadcasts, according to the news, until July 31. Whether the policy will be continued after that, including how long the Tiguan L series will be parallel to the Tiguan L Pro, SAIC Volkswagen has not officially revealed clear information.
Of course, although the threshold for buying a Tiguan L has been lowered, the quality of the car has not only not decreased compared with before, but has even been upgraded, so this is also the most cost-effective place for this promotion.
(1) Sense of size and space as a leapfrog product:
The body length of the Tiguan L is at the upper middle level of a mid-size SUV, which provides a good foundation for interior space. The wider body not only improves stability, but also helps to create a sense of spacious interior. The right height allows passengers to enjoy comfortable headroom in the car. With a wheelbase of nearly 2.8 meters, it provides ample legroom for front and rear passengers.
In terms of seating space, the front and rear seats of the Tiguan L are very spacious, both in terms of headroom and legroom, which can meet the needs of most passengers. With only full occupancy, legroom in the back can be a little cramped.
In terms of storage space, the Tiguan L's storage space is reasonably designed and has a moderate capacity, which can meet the storage needs of daily travel and family travel. The volume of the trunk reaches 495L under normal conditions, and 1780L when the rear seats are folded, which is enough to cope with the car scene of most families.
(2) Intelligent cockpit and intelligent driving performance in line with mainstream needs:
A. Smart Cockpit
The Tiguan L is equipped with a large 12-inch central display, which provides the driver with an intuitive and convenient interface. Through this screen, the driver can easily control various functions in the car. In addition, the vehicle is also equipped with a 10.3-inch digital LCD instrument, which can clearly display various information of the vehicle, such as speed, rpm, fuel level, etc., so that the driver can know the status of the vehicle at any time.
It is worth mentioning that the intelligent cockpit of Tiguan L supports the interconnection of a variety of mobile phone systems, such as Huawei, Apple, etc., which realizes the friendly connection of the mobile phone ecology and greatly improves the convenience of use.
B. Intelligent driving performance
The Tiguan L uses an advanced intelligent driver assistance system, and although the specific functions may vary depending on the model and configuration, they usually include functions such as lane keeping and adaptive cruise control to improve driving safety and comfort. More importantly, the Tiguan L's intelligent driving assistance system is relatively easy to use, with a clear and intuitive interface and very convenient operation, so that the information acquisition and control during driving becomes more simple and direct.
Overall, the Tiguan L's intelligent cockpit improves the convenience and comfort of driving with its intuitive operation interface, rich information display and intelligent interconnection functions. The advanced intelligent driving assistance system provides drivers with a safe and easy driving experience.
(3) As a mature model, the Tiguan L pursues safety standards, production processes and efficient power combinations
As a mature model that is widely welcomed and recognized by consumers, the Tiguan L has won the favor of consumers with its excellent safety standards, exquisite production technology and efficient power combination.
A. Safety Standards
The Tiguan L excels in terms of safety performance, thanks to its high standard of safety features and body structure. First of all, in terms of body structure, the Tiguan L uses high-strength steel, and hot-stamped steel is used in key parts such as the A and B pillars, front and rear foot space beams, etc., so as to reduce the weight of the body and improve the body rigidity. This design can effectively protect the safety of passengers in the car in the event of a collision.
In addition, the Tiguan L is also equipped with 6 airbags for the whole car, including dual front airbags, front and rear head curtains, and front side airbags. These airbags inflate quickly in the event of a collision, providing additional protection for passengers.
B. Production process
The production process of the Tiguan L is equally commendable. The body is laser welded, which improves the strength and tightness of the body, thereby improving the safety of the vehicle. At the same time, the four doors adopt integrated stamping and forming technology, which not only improves the firmness of the doors, but also makes the appearance of the whole vehicle more beautiful and generous.
In addition, the Tiguan L undergoes rigorous quality testing during the production process. Each vehicle needs to pass a number of standardized tests to ensure the stability and reliability of product quality. This rigorous production process and quality control system have made Tiguan L win a good reputation in the market.
C. Efficient power combination
The Tiguan L is equipped with an efficient 2.0T powertrain, a powertrain that not only provides the Tiguan L with excellent acceleration performance, but also makes it excellent in terms of fuel economy, and is available with a 1.5T engine. According to official data, the Tiguan L's overall fuel consumption is relatively low, which makes it one of the best fuel economy options in its class.
※ What is the reason for the Tiguan L series to adopt the same sales strategy for new and old cars?
In the automotive market, the Tiguan L series has successfully attracted the attention of many consumers with its unique sales strategy and model positioning. The sale of new and old models at the same time not only reflects SAIC Volkswagen's accurate grasp of market demand, but also demonstrates its deep heritage and confidence in the "Tiguan" brand.
(1) Parallel to the same class, showing the wisdom of taking care of both the upper and lower levels
The co-sale of Tiguan L and Tiguan L Pro is SAIC Volkswagen's deep understanding and satisfaction of market demand. The significance of this sales strategy lies in the fact that it can face the cross-level products of competitors at the same time, which not only meets the needs of consumers who do not have a high demand for intelligence, but also caters to users who have higher requirements for intelligence. For example, the Tiguan L, with its excellent performance and moderate price, can fully meet those consumers who do not have high requirements for intelligent needs, without raising the budget to more than 200,000.
And in terms of intelligence, the Tiguan L series has also been moderately upgraded. The intelligent cockpit provides a more convenient information interaction experience, and the intelligent driving assistance system reduces the burden on the driver to a certain extent and improves driving safety.
(2) Two generations live in the same house, providing consumers with different styles of choice
Although the Tiguan L and Tiguan L Pro are both members of the Tiguan family, the two generations of models have very different styles and different emphases. This differentiated design allows both models to provide suitable options for different consumer needs. SAIC Volkswagen's choice of parallel sales not only enriches the product line, but also continues the influence of the golden sign of "Tiguan" to a certain extent.
(3) The advantages of the Tiguan L Pro in the battle of cost performance
When buying a car, consumers will naturally choose the most cost-effective product according to their needs. Although the price of Tiguan L Pro is relatively high, it provides preferential policies such as a time-limited exemption of purchase tax worth 20,000 yuan, a 3-year 20% discount on value renewal, a worry-free maintenance package worth 4,500 yuan and an optional gift worth up to 4,800 yuan, which almost saves users all worries. These policies not only improve the Tiguan L Pro's value for money, but also make it stand out from the competition.
(4) Same-hall sales are both inheritance and innovation
The Tiguan family. The Tiguan L and Tiguan L Pro have both heritage and distinctiveness. This sales strategy not only meets the needs of different consumers, but also shows strong competitiveness in their respective fields. SAIC Volkswagen has successfully improved the cost performance of these two models to the extreme through precise market positioning and flexible sales strategies.
Overall, the Tiguan L series' sales strategy is SAIC Volkswagen's deep insight into market demand and flexible response. By offering a variety of options and preferential policies, the Tiguan L series has successfully attracted the attention of many consumers and demonstrated its strong competitiveness in the automotive market.
※ How should the Tiguan family get along with its old rivals?
In the fierce competition in the automotive market, the Tiguan family is gradually distancing itself from its old rivals with its forward-looking strategic vision and excellent product strength. So, how exactly does the Tiguan family get along with the competition? And how does it stand out in the market?
(1) The forward-looking nature of the intelligent strategy
As a traditional joint venture brand, the SAIC Volkswagen Tiguan family has completed the strategic approach to intelligence. In this era of electrification, networking, and intelligence, the Tiguan family keeps up with the trend and provides users with a more convenient and safe driving experience through advanced intelligent driving assistance systems and Internet of Vehicles technology. In contrast, many competing products still stay on the traditional advantages of "oil vehicles" and fail to keep up with the pace of intelligence in time.
(2) Product layout that takes into account both needs
The parallel sales of the Tiguan L and Tiguan L Pro not only reflect SAIC Volkswagen's meticulous layout of the product line, but also demonstrate its deep insight into market demand. This strategy of combining the old and the new or the car series effectively takes into account the needs of different consumers. Whether it is a consumer who pursues cost-effectiveness, or a user who has higher requirements for configuration and power, you can find the right choice in the Tiguan family. Competitors such as the CR-V, although they also try to distinguish budget levels by high and low configurations and power schemes, this approach has become outdated in the face of the comprehensive layout of the Tiguan family.
(3) The dual advantages of cost performance and demand diversity
The success of the Tiguan family also lies in the price-performance ratio and the diversity of needs it provides. Among the traditional joint venture brands, few brands offer such a wealth of choice and such a high value for money as the Tiguan family. The combination of the Tiguan L and Tiguan L Pro not only satisfies consumers' consideration of price, but also satisfies their pursuit of vehicle performance, configuration and comfort. This dual advantage makes the Tiguan family stand out from the traditional joint venture brands and become the ideal choice in the minds of consumers.
In general, the Tiguan family has successfully distanced itself from its old rivals with its intelligent strategic layout, meticulous product planning and excellent cost performance. In the future market competition, the Tiguan family is expected to continue to lead and become the first choice of more and more consumers.
※ Say at the end:
Since its introduction in the country, the Tiguan family has faced several different types of competitors. At first, it was to dominate the urban SUV segment together with the Honda CR-V; After a model change, a longer wheelbase and a seven-seater model, the Highlander began to go head-to-head.
Today, in the face of the challenge of Chinese brand smart electric vehicles, the Tiguan family is still invincible in several rounds of competition, in fact, relying on product strength to continue to keep pace with the times and always meet the needs of consumers. In addition, the Tiguan family is able to adjust its market positioning at the right time and maximize the value for money at the right time, which is the secret of its enduring existence.
As July approaches, SAIC Volkswagen for Tiguan L and Tiguan L Pro launched a limited time car purchase discount rights are also about to end, consumers who are interested in these two models might as well go to SAIC Volkswagen's authorized dealer stores as soon as possible to see the car, test drive, after all, your budget and demand for products, SAIC Volkswagen has long wanted to be in front, whether it is Tiguan L or Tiguan L Pro, I believe there is always a suitable one for you, buy is earn.