Finance is the lifeblood of the national economy and an important part of the country's core competitiveness. At present, the mainland has entered a new stage of development and is forging ahead toward the second centenary goal. Under the new situation, CCB Credit Card has thoroughly studied the spirit of the Central Financial Work Conference, the Central Economic Work Conference and the Excerpts of Xi Jinping's Expositions on Financial Work, resolutely implemented the decisions and arrangements of the CPC Central Committee, and effectively transformed the learning results into practical results in promoting the high-quality development of credit cards.
In the "Excerpts of Xi Jinping's Expositions on Financial Work", General Secretary Xi Jinping profoundly expounded that financial work should correctly grasp the essence of finance, adhere to the people-centered value orientation, and take financial services for the real economy as the fundamental purpose to meet the needs of economic and social development and the people. Credit card business has the natural attribute of inclusiveness, and its convenience and breadth enable financial services to cover different groups more comprehensively. In recent years, CCB Credit Card has deeply practiced the political and people's nature of financial work, adhered to the origin of financial services for the real economy, met the people's consumption demand for a better life, adhered to the business philosophy of "payment for the people", and continued to deepen the protection of the rights and interests of financial consumers around national strategies such as expanding domestic demand, rural revitalization, low-carbon economy and regional coordination, so as to fulfill its role as the "great power of the country" and give full play to the role of the main force of consumer finance.
Take multiple measures at the same time to stimulate new consumption potential
At the Central Economic Work Conference held in December 2023, General Secretary Xi Jinping stressed the need to focus on expanding domestic demand, stimulating potential consumption, and promoting consumption from post-epidemic recovery to continuous expansion. As a major state-owned bank, CCB Credit Card has actively responded to national policies and launched a series of supportive measures to stimulate domestic demand, stimulating new vitality of consumption with financial strength.
In order to serve the national rural revitalization strategy and meet the aspirations of rural residents for a better life and the increasingly diversified consumer finance needs, at the end of 2023, CCB Credit Card will iteratively upgrade on the basis of Yu Nong Tong Credit Card and launch Long Card Qianlixing Credit Card to further expand its customer base to migrant workers in urban areas. In terms of product rights and interests, Qianlixing Credit Card focuses on creating the "four benefits" rights and interests of "Preferential Travel", "Preferential Consumption", "Preferential Payment" and "Preferential Interest Rate" to meet the needs of migrant workers in returning to their hometowns to visit relatives, daily online shopping, living expenses and consumer finance, and helping to improve the quality and efficiency of comprehensive financial services for rural revitalization.
In the context of the green transformation of the development mode, CCB credit cards have painted a bright background to support green and low-carbon consumption and build a better life. CCB Credit Card has leveraged its long-term advantages in the field of auto finance to vigorously develop the new energy vehicle purchase installment business, and has reached a total cooperation with 16 new energy vehicle brand manufacturers, plus the new energy brand of traditional car companies, the cooperative car brand has reached 80, achieving full coverage of mainstream automobile brand cooperation. With its excellent practices in the field of green finance, CCB Card Center was successfully selected into the "ESG Innovation Practice List" in the "2023 New Growth Annual List" initiated by Harvard Business Review (Chinese Edition), and was the only banking institution selected in the list.
In January this year, the Ministry of Commerce designated 2024 as the "Year of Consumption Promotion", adhered to the two-wheel drive of "policies and activities", and held a series of consumption promotion activities. With the aim of serving people's needs for a better life, CCB Credit Card further strengthened its support for consumption and launched a variety of creative service activities. At the beginning of the new year, the activity of "sharing 10 billion points with consumption standards" stimulated the consumption potential of the New Year and opened the first part of the New Year's heart-warming service; The "Play the World" overseas cashback activity provides a series of high-quality rights and interests services for customers' outbound travel consumption; In March, with the theme of "Financial Consumer Protection by Your Side, Protecting Rights and Interests and Preventing Risks", we launched a publicity campaign on the protection of consumer rights and interests to help consumers improve their awareness of risk prevention, enhance their self-protection capabilities, and highlight the true character of "people-centered"; The "Dragon Credit Card Discount 666" brand activity continues to be deepened, covering all aspects of residents' lives, providing consumers with rich preferential rights and interests, and the current "Dragon Card Credit Card 66 Festival" is in full swing; The "Dragon Card Shopping Festival" held online and offline across the country is uninterrupted throughout the year, delivering high-quality financial services to thousands of households.
Consistently, practice finance for the people's original intention
General Secretary Xi Jinping pointed out that the people's yearning for a better life is our goal. Looking back on the past, over the past 20 years, CCB Credit Card has always practiced the original aspiration of finance for the people, implemented the new development concept, built a multi-dimensional service matrix, effectively improved the service quality and efficiency of "Payment for the People", and promoted the CCB credit card brand to become more practical and deeper in the process of active development.
CCB Credit Card continues to open up a new pattern in the market, and in the face of the consumption needs of different customer groups, it has created a personalized and differentiated product system. In 2004, CCB was the first in the industry to launch the Dragon car card, which integrates preferential car washing and refueling with points. In 2013, it launched the first breakthrough Dragon global payment credit card in the industry, and continued to cultivate the "Play the World" brand with overseas consumption cashback as the main focus. In recent years, CCB has successively launched personalized products such as Dragon Card JOY Card, Zhengqing Youth Card and Bilibili Card for young people.
CCB Credit Card is committed to polishing the background color of finance for the people, and allowing the general public to truly feel the convenience and financial temperature of service with differentiated services. In 2007, CCB Credit Card was the first in the industry to launch the credit card car purchase installment service, and in 2016, it innovatively launched the credit card decoration installment service, and in recent years, it has continued to carry out the "CCB Home Improvement Festival" across the country to help customers realize their "dream of living in peace". For the silver-haired population, CCB continues to introduce measures that are suitable for, beneficial and beneficial to the elderly, such as setting up a large-character mode in mobile banking and WeChat mini-programs to facilitate reading and actively adapt to the needs of the elderly. For foreign nationals coming to China, CCB supports the application of credit cards, and has set up a one-click card binding function of UnionPay and other payment channels in the application and activation of credit cards to meet the needs of convenient mobile payment.
For more than 20 years, CCB Credit Card has adhered to the pursuit of "people-centered" with practical actions, and has been wholeheartedly building a better future. As early as 2012, CCB Credit Card pioneered the "100 Points of Love" charity donation program in the industry, adhering to the love tenet of "caring for the elderly, supporting children, helping students, and helping the poor", and built a financial platform for cardholders to actively participate in social welfare, and successively implemented public welfare projects such as targeted poverty alleviation, rural revitalization, and student assistance in more than 30 provinces across the country. In terms of financial risk prevention and control, in response to the new digital fraud attacks that have emerged in recent years, CCB Credit Card has actively built a financial risk prevention and control system, put into operation and launched functions such as automatic interception and automatic prevention and control of the whole process, so as to create a solid "digital security door" and protect the people's "money bags" in a multi-point combination.
Keep in mind the mission and show the responsibility of "the great man of the country".
At the Central Financial Work Conference, General Secretary Xi Jinping emphasized that the financial system should bear in mind the "great power of the country", strengthen its mission, and help build a strong country and the great cause of national rejuvenation with high-quality financial development. At present, the positive factors supporting the mainland's economic rebound continue to increase, and the economic operation continues to rebound with the continuous release of the effect of macroeconomic combination policies. According to the data, the GDP in the first quarter of 2024 will be 29.6 trillion yuan, a year-on-year increase of 5.3%; The total retail sales of consumer goods were 12.0 trillion yuan, a year-on-year increase of 4.7%. From the perspective of the three major needs that drive economic growth, the contribution rate of final consumption expenditure to economic growth in the first quarter was 73.7%, driving GDP growth by 3.9 percentage points, and the role of consumption as the "main engine" of economic growth has been further consolidated, and the prospects for consumer economic growth are promising.
Since the beginning of this year, the State Council and many ministries and commissions have issued favorable policies at the same time, bringing new opportunities for credit card growth. The 2024 government work report proposes to implement policies to promote digital consumption, green consumption, and healthy consumption, and actively cultivate new consumption growth points such as smart homes, cultural and entertainment tourism, sports events, and domestic trendy products. At the same time, it has stabilized and expanded traditional consumption, encouraged and promoted the trade-in of consumer goods, boosted bulk consumption such as intelligent networked new energy vehicles and electronic products, and expanded new space for credit card consumption.
Following the State Council issued the "Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in" in March, the "Action Plan for Promoting the Trade-in of Consumer Goods" issued by 14 departments including the Ministry of Commerce was released to the outside world, proposing 22 specific measures for the trade-in of automobiles, home appliances, home decoration, kitchen and bathroom, which is expected to leverage the market space of one trillion yuan and bring new growth space for credit cards.
In addition, the Ministry of Commerce, the Cyberspace Administration of China and other nine departments jointly issued the "Implementation Opinions on Promoting the High-quality Development of Rural E-commerce", proposing to cultivate about 100 rural e-commerce "leading counties", about 1,000 county-level live-streaming e-commerce bases, and about 10,000 rural e-commerce leaders across the country in five years, bringing new opportunities for the development of county-level rural credit card business.
The Central Financial Work Conference clearly put forward the need to "do a good job in the five major articles of science and technology finance, green finance, inclusive finance, pension finance, and digital finance", pointing out the direction for promoting high-quality financial development in the new era and new journey. In the future, CCB Credit Card will comprehensively study and implement Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era in combination with the study of "Excerpts from Xi Jinping's Expositions on Financial Work", further strengthen the mission of "the great man of the country", take the overall situation with high-quality development, continue to adhere to the value orientation of "people-centered", and deepen the "five major articles" based on the actual development of credit card business, strengthen the cornerstone of science and technology finance, activate green financial consumption, and deepen the fertile soil of inclusive finance. Upgrade the pension financial service, expand the digital financial scene, unswervingly follow the road of financial development with Chinese characteristics, and create a new situation of high-quality development of credit cards with new responsibilities and new actions.
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