Since its launch, the Ford Edge L Hybrid has changed consumers' inherent impression of American cars with the blessing of the new hybrid system, coupled with the atmospheric appearance and good handling, it has won the support of many consumers. But as time went by, many owners reported that the car had quality problems.
Recently, a Mr. Chen from Haikou, Hainan Province, told the chief of staff that Che feedback:
In April 2024, I bought a Ford Edge L, and soon after I picked up the car, I found that the vehicle would make a "cough, cough, cough" sound when the engine was started, at low speed or when it accelerated and decelerated.
Another Mr. Li from Beijing also told the chief of staff that Che feedback:
In addition to the abnormal sound, the Edge L gearbox also has a frustration problem, and the driving experience is a bit poor.
went to the 4S store to check, and the after-sales staff explained: "This sound is normal, it is made by the gears of the gear", and said that the test drive also has this sound.
Faced with the powerlessness of the 4S shop, the above two car owners were very confused and anxious, questioning why a major car company would not repair the car?
For this problem, car enthusiasts who often listen to the chief of staff say car shows know that the main reason is that Changan Ford lacks experience in the field of hybrid and is difficult to deal with various complex problems in actual use.
However, as a bulk consumer product, and the gearbox as one of its core components, the problem of failure cannot be ignored, we hope that @ChanganFord actively communicates with users to find solutions, otherwise it will reduce users' trust in the brand.
In addition, in addition to the gearbox problem, the long-term non-update of the car machine and the old navigation version are also the hardest hit areas of complaints about the Edge L model.
A number of old Ford Edge owners reflected:
The vehicle machine system has not been updated for two or three years, and there is a jamming phenomenon; The navigation version is old, and many routes are inaccurate; When buying a car, it was officially advertised that it could be connected to a mobile phone, but as of today, this feature is still not supported.
There are also some Ruijie car owners who have feedback: uneven front and rear doors, rusty chassis/exhaust pipes, car crashes/black screens, engine lights and other problems.
The above car owners' complaints have undoubtedly had a certain impact on the sales of Ruijie L.
It is understood that from January to May 2024, the cumulative sales of Ruijie L will be 9,768 units, a year-on-year decrease of 61.7%. (This is just a microcosm of Changan Ford's models.) ）
After all, today's consumers are more rational when buying cars, paying more attention to the quality and reliability of vehicles.
When a brand has frequent quality problems, it will definitely be deterred and choose other brands with better quality assurance. Even once loyal fans may turn to other competitors because of concerns about quality.
Therefore, if Changan Ford wants to get out of the current predicament and regain market share and consumer trust, it must face up to quality problems and improve the quality control and after-sales maintenance level of its models. Only in this way can we achieve a counterattack in the fierce market competition and return to the track of sales growth.
Today's topic: After reading this article, will you still buy the Ford Edge L? Please leave a message in the comment section.