Fighting arenas, campfires, blacksmiths, knight interactions...... A series of interactive scenes with medieval cultural characteristics recently appeared at the Galaxy Plaza on the LG floor of L+Mall in the center of Lujiazui, Shanghai, replicating the characteristic camp of the Medieval Festival in the French town of Provins. Kicking off with the theme camp of "Medieval French Rhyme Festival", the three-month "Côte d'Azur" Sino-French Cultural Season at L+Mall in Lujiazui Center was launched, exploring French culture with consumers and opening up new consumption scenarios for the business district.
With the theme of "Traveling through the Middle Ages in One Second", the theme camp of the "Medieval Festival" recreates the medieval style: start an adventure from the blacksmith shop to find your own "weapons" and "medals"; The Knight's Tavern is a paradise for knights and adventurers, and enjoy the adventure time in the cup; The Young Knight Training Camp and the Bow and Arrow Training Ground allow you to experience battle and glory; There will also be a lute performance and a carnival parade...... Participants will experience a panoramic role-play, experiencing the interweaving of classical rituals and modern aesthetic tastes.
THE EVENT ALSO TOOK INTO ACCOUNT THE NEEDS OF "SHOPPING AND EATING": UNIVV, LAZY SURI, NAIDU NAILOOK NAIL ART SET UP MEDIEVAL-STYLE BOOTHS ON SITE, AS WELL AS FRESH BEEF HOT POT IN THE LEFT AND RIGHT COURTYARDS, AND LATINA BRAZIL STEAKHOUSE BROUGHT JUICY FLAVORS TO MEAT LOVERS. In the "Côte d'Azur" in the atrium on the 5th floor of the mall, a performance with the theme of "Phantom of the Opera" sang the overture to the Sino-French cultural season.
During the Sino-French Cultural Season, the mall will also bring a variety of exciting activities such as the French Market, Music Festival, Sports Festival, and Film Week, exploring new ways and strategies for the deep integration of cultural tourism innovation and commerce, and promoting the continuous renewal and upgrading of the mall's consumption model.
The reporter learned that since the second quarter of this year, L+Mall in Lujiazui Center has introduced a series of diversified brands and entertainment scenes: Galeries Lafayette "Boulevard Haussmann Boulevard" limited-time experience space reproduces the 19th century Paris cityscape and conveys the French lifestyle; Paragon Cinemas (Lujiazui Center Store) and the National Centre for the Performing Arts International Opera and Film Festival will screen classic plays such as "Morricone: A Glimpse of the Soul" and "Madama Butterfly" at the same time, bringing a more international cultural experience to the business district; The addition of the first and new stores of catering brands such as Bagel Tree - New York Bagel Museum, OTF California Restaurant, Sushi Waka, Cardinal Wai Seafood Hot Pot, Crab Benqian, Hexing Shengji, Zuoting Right Courtyard Black Gold and other catering brands have provided consumers with more fun to explore.
A series of high-quality life consumption scenes in L+Mall in Lujiazui Center meet the needs of consumers for both refinement and practicality, add vitality to the integration of culture and tourism in Lujiazui business district, and comprehensively demonstrate the open, inclusive and innovative Shanghai-style spirit of Shanghai, a dynamic city, to consumers and tourists from all over the world.