The transformation or recirculation of old things can evoke the memories behind the old things and regain the flavors of life. Create a sustainable lifestyle with old things, you can discover the beauty of life, and feel the truth and warmth of the fireworks world. On 28 June, in Shanghai's Jing'an Park, Lee Kum Kee unveiled the "A Little Interesting" Sustainable Charity Market jointly initiated by the Youth League Working Committee of Jing'an Temple and Zhong Zeyi, creating an exhibition area for Lee Kum Kee's "Art" Thinking, focusing on sustainable lifestyle, displaying old things and setting up sustainable check-in and interactive sessions, advocating everyone to practice low-carbon life together.
(Picture 1: Lee Kum Kee debuts at the "Something Interesting" Sustainable Charity Market)
【Join Lee Kum Kee for a Sustainable Charity Market】
Used books, old clothes, used empty bottles...... It may be landfilled, burned, or made into something new, but every time it is disposed of, it will have an impact on the earth, consume valuable resources, and even emit harmful substances. At the "Something Interesting" Sustainable Charity Market, Lee Kum Kee and everyone returned to offline to explore the beauty of old things and create a sustainable lifestyle. It is reported that the public welfare market is a public welfare activity jointly initiated by Dow Company, Zhongzeyi and Jing'an Temple Street Youth League Working Committee. In this event, streets, enterprises and public welfare organizations that actively practice green environmental social responsibility have brought a variety of environmentalist lifestyles that are closely related to the daily life of each of us to Shanghai citizens, including firewood, rice, oil and salt and practical decoration materials in home life, whimsical ideas to help everyone turn waste into treasure, and more sustainable eating, drinking and entertainment solutions, so that the public can understand the possibility of "starting a sustainable life" in the process of "playing", and jointly practice and convey the concept of green life.
(Picture 2: Many citizens check in to the Lee Kum Kee "Art" exhibition area)
The Lee Kum Kee Real Art Ideas section showcased the "Explosion of Old Things", i.e., the transformation of Lee Kum Kee's sauce bottles into new life: Lee Kum Kee Thin Salt Light Soy Sauce, Lee Kum Kee Thin Salt Oyster Sauce Bottles, etc., Lee Kum Kee Kam Zhen Honey Sauce Jars into storage jars, Lee Kum Kee Spicy Sauce Bottles into sand painting candles, and satchels from the Lee Kum Kee Sustainable "Lee" Think Project made from old backdrops...... In addition, Lee Kum Kee and You Create a Sustainable Future "Circle of Friends" and "Stamp with Lee Kum Kee" were set up, which attracted many citizens to check in and take photos. Many members of the public also participated in the Lee Kum Kee Sustainable Interaction, which was to barter old sauce bottles and old clothes at home in exchange for Lee Kum Kee's winning tricks to cook delicious food, start a better life and create a sustainable lifestyle.
(Picture 3: Lee Kum Kee really has an "art" exhibition area: "Explosion" sauce bottles, and sustainable "Lee" think about the backdrop of the satchel)
(Picture 4: Many members of the public participate in Lee Kum Kee's check-in interaction and join hands with Lee Kum Kee to build a sustainable lifestyle)
【Environmental protection engraved in Lee Kum Kee's DNA】
With the increasing attention to the concept of sustainable development and social responsibility, more and more consumers pay more attention to the ESG performance of enterprises, and ESG performance not only affects the brand image, but also becomes a key factor for the long-term competitiveness of enterprises. Lee Kum Kee's core values of "Benefiting People, Benefiting Society, and Sharing Results" are the core values of Lee Kum Kee, which is based on corporate governance and promotes a sustainable development model through product commitment, environmental protection, employee care and social care.
The Lee Kum Kee Xinhui Production Base has been awarded the title of "National Green Factory" by the Ministry of Industry and Information Technology of the People's Republic of China, the first food enterprise in Jiangmen City to receive this honor, and the first company in the world to obtain LEED Platinum certification in the field of fermented food industry. In recognition of Lee Kum Kee's outstanding contribution to environmental protection and green production.
(Figure 5: Lee Kum Kee Xinhui Production Base Awarded "National Green Factory")
Recently, Lee Kum Kee has launched a series of activities, such as the "Sustainable Lee Think Programme" and the "Kum Kee Sustainable Campaign", to promote environmental protection and sustainable consumption to the public. Among them, the "Sustainable 'Li' Wants Project", together with the Chengdu Chenghua Community Development Foundation Tianfu Social Innovation Center Special Fund, GEO+ Sustainable Development, etc., guides everyone to better understand the importance of sustainable development through learning and practice in environmental protection, healthy life and community development through communities and schools, so that sustainability can return to life.
(Figure 6: Sustainable "Lee" Wants to Plan and Lee Kum Kee to Plant Soil Flavor "Flowers" and Build Ecological Demonstration Sites for Soil Restoration)
It is worth mentioning that in March this year, Lee Kum Kee and the China Condiment Association jointly released the White Paper on Sustainable Development of China's Condiment Industry, which is not only the first white paper in the industry to focus on sustainable development, but also an important milestone in Lee Kum Kee's own development path, and will also become an important chapter in the green development of the condiment industry and the entire food industry.
Lee Kum Kee's active practice of carbon reduction, while promoting the concept of sustainability and advocating sustainable living, has set a benchmark and example for the industry, and Ms. Lai Kit Shan, Director of Corporate Affairs of Lee Kum Kee China, said that "secondary use" can reduce the waste of primary resources and revitalize idle items. Under the core values of "Si Li Ji People" and "Benefiting Society", Lee Kum Kee will continue to adhere to sustainable development and advocate a low-carbon lifestyle.
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