来源 | 赢商网（ID：winshang）
Author | Zhou Caiyun
Image Source | Image source: Unless otherwise specified, all are from the project official
The brand is the heart of the mall, and the outdoor space is the icing on the cake. For box business, outdoor space is an important link to nature. Outdoor space can carry a variety of functional needs of commerce, including camping, sports, markets, socializing, pet spaces, parent-child playgrounds, festivals, etc.; It is also one of the many points of the project, which can introduce brand flash mobs, exhibitions, etc.; It is also an important place to create a sense of commercial relaxation and a check-in destination for consumers.
There are also various forms of outdoor space, from sunken squares, ground floor squares, green parks, terrace gardens, roof gardens, sports parks, etc., the article takes stock of a number of outdoor space cases of different forms and functions to see how shopping malls create and use outdoor space. It is divided into two articles, this article is mainly for the cases of park green space, sports park, and terrace/roof garden.
Green spaces in parks
Chengdu SKP - Chengdu SKP Garden
- Functional keywords: urban park landscape, art installation
Chengdu SKP Garden is the ground floor of Chengdu SKP, creating a pure park landscape without interspersing any business, which is a rare and valuable existence in business cases.
Located at the southern end of the central axis of Chengdu, Chengdu SKP has become the largest sunken building in Asia (with a total construction area of 324,000 square meters) due to its geographical location and unique architecture, and the ground is a park landscape layer, about 700 meters long and 300 meters wide, striving to become a Chengdu urban park. Inspired by Shu embroidery brocade, the park's landscape layer plan is designed by James Corner Field Operations, who is known for designing the High Line in New York, interweaving hundreds of different species of plants and plants, alternating vegetation and trails, presenting a green "plant brocade".
The park has arranged a number of landscape points such as water curtain boxes, fog galleries, vitality towers, moonlight gardens, and lost stone forests, integrating green plants, water features, and art installations into unique works of art.
Longfor Chongqing Lijiatian Street - Lakeside Park
- Functional keywords: ecological landscape, leisure park, camping, parent-child, sports
Longfor Chongqing Lijiatian Street, adjacent to Longtang Lake Park, a 240,000-square-meter lakeside ecological park, has unique lakeside resource advantages. In 2023, with the opening of the north shore of Lijia Tianjie, the project will finally be integrated with the 50,000-square-meter lake and 1,500-meter lake tour line.
Based on the open block, Longfor Chongqing Lijiatian Street relies on the innate scene advantages brought by the urban public facilities - ecological lakes and green parks, to create a park-like recreation environment in the block, and launch three phenomenal urban landscape scenes. Specifically, the project has built a kilometer cherry blossom runway, a parent-child children's playground, a dynamic skateboarding park, a thousand-square-meter camping lawn, a flower-like cloud corridor, a lakeside theater and other public spaces around the lakeside natural scene.
Shanghai Suhewan Vientiane World - Green Park, Sunken Square
- Functional keywords: sports, activities, pet friendly, art installations
The commercial space of Shanghai Suhewan MixC is semi-embedded underground, and the ground floor is about 42,000 square meters of urban central public green park, which gathers new sports activities such as skateboarding, skiing, frisbee, camping, land rushing, aerial yoga, Pilates, meditation, etc., presenting the fun of suburban exploration in the heart of the city. The green park is also a public and social function space, a social space for pets, and has enough space for a variety of experiential activities.
Green parks
Shanghai Suhewan Vientiane World makes full use of the advantages of project resources to repair the two historical sites of Shenyuli and Tianhou Temple as old as before, creating an urban cultural public space. While continuing to exude historical charm, Tianhou Temple continues to be active in the public eye as a "place where urban events take place", transforming into a fashion show, an art pavilion, a gathering place for trendy culture, and a sounding field for social check-ins.
Art installations and event sites at Tianhou Temple Square
Shinyori
During China Resources Land's "Vientiane" monthly season event in May this year, a sea of blue-purple flowers composed of more than 1,200 hydrangeas such as Endless Summer, National Blue, Fulan, and Sea Blue was arranged on the lawn in front of Shenyuli, and Tianhou Temple was surrounded by more than 4,000 orange moon seasons.
"Vientiane" moon season flowers
Wuhan Hongshan Vanke Plaza ViviLand - vivi lawn, skatepark, sky garden
- Functional keywords: sports, check-in, parent-child, activities, exhibitions
ViviLand in Wuhan Hongshan Vanke Plaza has created a large outdoor Vivi lawn, full of greenery, micro-camping, frisbee, cute pet interaction, open-air movies, concerts, etc.
The skate park connected to the big lawn has become the trend base of the new generation of Baishazhou; Basketball courts, soccer fields, and sweaty sports gather here.
The roof creates a romantic Sky Island ViviPark, the Blue Coast presents the same blue roof and white wall as the Greek love sea Santorini, romantic and comfortable, the roof space is set up with a rainbow plank road, basketball court, and a children's paradise "Lighthouse Park", with climbing, slides and other amusement facilities, the entire roof space is not only a sports and social field for young people, but also a place for children to gather.
Image source: Wuhan Baisha New Town
Rooftop/terrace garden
Raffles City Shanghai North Bund - Raffles City
- Functional keywords: activities, sports, social, commercial space
ON APRIL 28, 2023, RAFFLES PARK, A ROOFTOP OUTDOOR PUBLIC SPACE BUILT BY RAFFLES CITY ON THE 4TH FLOOR OF RAFFLES CITY NORTH BUND, SHANGHAI, WAS FULLY UPGRADED AND OPENED, CREATING AN URBAN OASIS WITH THE CONCEPT OF "LIGHT MOUNTAIN SYSTEM", WITH AN AREA OF ABOUT 10,000 SQUARE METERS, OF WHICH THE GREEN AREA EXCEEDS 8,000 SQUARE METERS.
The rooftop space is integrated into the commercial space while creating a public space, introducing the 1,900-square-meter comprehensive sports park "Gravitational Nova", the 1,500-square-meter urban camping base "MZ Extreme Camping", Wales Fitness, Rock Park, Galleria Wedding Art Center, etc.
Rifle Park has been actively organizing various activities, such as a series of theme days, pet games, script killing nights, Coca-Cola pop-up stores, tea parties, 100-person sports, outdoor concerts, music meditations, blind date activities, picnic days and other rich scene activities, making the rooftop a new social space for sports, leisure, cute pets and gatherings in Shanghai.
Bailian Western Suburbs Shopping Center - Roof Park, Sunken Plaza
- Functional keywords: activity, sports, parent-child, pet-friendly
Bailian Xijiao Shopping Center, a model of community shopping center upgrading, has newly set up outdoor sunken plazas, rooftop parks and other outdoor spaces.
The sunken plaza is cleverly divided with green plants, steps, and devices to create a comfortable rest square, and it is also the main venue for various IP exhibitions and marketing activities, which also greatly improves the accessibility of the basement.
More than 10,000 square meters of public space has been created on the roof, with a pink roof track, a sand pit, a lawn, parent-child sports facilities, a large staircase, a pet-friendly park, and a PADELX paddle tennis court, making it a good place for citizens to exercise daily, parent-child, and walk their pets. The rooftop public space is also an important venue for events, such as the GOLF Rooftop Fun Games, lawn bowling, badminton bucket challenge competition, pet games, and children's theme activities.
Chengdu Tianfu Joy City - 800㎡ Sky Garden "Joyland Yude Island"
- Functional keywords: landscape platform, check-in place, leisure space
The sky garden "JOYLAND Yude Island" is the most topical and memorable space in the overall design of Tianfu Joy City, and it is also a check-in destination for consumers.
Tianfu Joy City has created a sky garden of nearly 30 meters high and 8,000 square meters in the empty space of 4L-7L, "Joyland Yude Island" with a 180° panoramic open design, overlooking the most beautiful skyline of Tianfu New Area, bringing the ultimate visual impact, while 135 different kinds of plants create a colorful scenery suitable for all seasons. The name of "Joyland Island" is based on Joy to meet, with d:diverse and e:enjoy as the core, interpreting the original intention of Tianfu Joy City to create a diversified lifestyle of Tianxin, aiming to create a double highland of physical and mental rest and spiritual relaxation for people in the fast-paced CBD.
Rendering of "Joyland Meets de Island".
During the opening period, Tianfu Joy City combined with the opening IP to build this place like a dreamy princess castle, focusing on the functions of resting, taking photos and punching cards, and viewing the scenery, and became the place where the public relations events and topics of the project took place.
Beijing Fangshan Heavenly Street - Tiantai Flower Sea
- Functional keywords: punch in, brand show, event
From the 1.0 version of "City Farm", to the 2.0 version of "Sunrise Flower Sea", and then to the 3.0 version of the "Cloud Flower Land", the scene has been innovated and upgraded, and together with many fashion, art and cultural resources, the rooftop has been built into an "urban micro-tourism destination" and formed a long-term link and interaction with consumers.
In the fall of 2022, at the "SKY GARDEN", a 3,000-square-meter sunflower sea in the sky will be opened, and 10,000 "King Sunflowers" will bloom together. During the period, Fangshan Tianjie also invited Chen Yuxuan, the show director of China International Fashion Week, and Jia Shusen, the photographer of Harper's Bazaar Men, to join forces with high-quality women's clothing such as CARA BLUE, Mo&CO, OVV, and trendy sports brands such as NIKE, MLB, and Li Ning to open the autumn and winter show, and the entire rooftop became a place for aerial fashion photography. In addition, there are also rich activities such as fashion show, fragrance tasting salon, outdoor yoga salon, light and shadow sketching, and children's dance performances.
The rooftop scene changes with the four seasons, with a sea of rape flowers in spring, a sea of sunflowers in autumn, and an outdoor ice and snow world in winter. During the opening of the rape flower sea in spring this year, night tours of the sea of flowers, parent-child stargazing camps, and "natural kaleidoscope" research activities were held at the same time, and the rooftop space has become a living and social field for Fangshan citizens.
Sports Park
Beijing CapitaMall • Daxing - skatepark, weightless court
- Functional keywords: activities, events
Focusing on the new consumption format of "Sports + Art + Business", CapitaMall Daxing has carefully created a number of trendy and avant-garde sports spaces indoors and outdoors, which are open to the public for free for sports enthusiasts such as basketball, skateboarding, badminton, table tennis, billiards, etc.
Outdoors, the project has set up two public spaces, a sunken public plaza and a ground-level public plaza, to provide citizens with social entertainment and green space. The Mars Skatepark with about 200 square meters in the south square and the cyberpunk-style weightless court with about 400 square meters in the sunken square in the north have become the first choice for professional enthusiasts and an important venue for various sports events and performances.
Mars skatepark and weightless field
On June 21 this year, the 2024 "Tiangong Night" theme summer event of "Enjoying Great Joy in Tiangong" opened in the sunken square, and the opening ceremony featured wonderful fancy basketball, street dance and slam dunk performances, giving full play to the "sports" characteristics of the project. From June 28th, every Friday in the sunken square, the 2024 summer fun sports season of Tiangongyuan will be launched, inviting representatives of brother towns and enterprises to hold the "Tianba waiting for you to be the king of football" and "I am waiting for you to play the 'Bundesliga' together in Tiangongyuan", and hold the "Looking for Books and Shopping for Your Favorite" Tiangongyuan 2024 Summer Flea Market activities.
There is also a children's playground in the outdoor plaza, with trampolines, swings, slides, seesaws, balance beams and other amusement facilities.
Xi'an Old Town Gen G park - outdoor basketball court, Spark NO.22 sports field
- Functional keywords: activities, events
An outdoor basketball court has been built in the sunken plaza of Xi'an Old Town G Park, where sports events such as the "Breaking the Boundary" men's and women's basketball games, the "Yanchang Petroleum Cup" 3x3 basketball league, and the 3v3 street game are staged one after another, allowing consumers to feel the enthusiasm and vitality of competitive sports in an immersive viewing experience.
In addition to the basketball court, the project also combined with the brand in the field to create a new Spark NO.22 sports field outdoors, and contracted the popular sports in recent years, such as frisbee, waist flag, rugby, football, baseball, tennis, archery and a series of sports activities, attracting groups of young people to go, which greatly drove the sales of the brand.
Xibeiwang Vientiane City - HOODPARK skatepark, Mufeng Plaza
- Functional keywords: events, social space
The newly opened MixC in Xibeiwang, Beijing, opened in May, with two themed spaces outdoors – the skatepark "HOODPARK" and the Mufeng Plaza.
The skatepark "HOODPARK" is the first permanent skatepark in the northwest of Beijing that is surrounded by mountains and forests, with the design inspiration of Baiwang Mountain Stone, combining props such as curved surfaces and bowl pools with architecture, landscape and greening design, and using "skateboarding" as a medium to link the community and business, creating a shared space for skateboarding enthusiasts.
On June 21, World Skateboarding Day, the MixC held the "First Skateboarding Competition" with a number of brands, and in the future, the skatepark will continue to hold events.
Mufeng Plaza creates a slow leisure scene where technology and nature blend through dry spray water features, market performances, etc., to create a comfortable social gathering place for consumers.
Chengdu Big Rubik's Cube Merchants Garden City - rooftop runway
- Functional keywords: sports venues, viewing platforms, event/concert venues
The "Sky Runway" on the roof of Chengdu Grand Rubik's Cube Merchants Garden City was originally an aerial sports venue built on the trend of sports, but it unexpectedly opened a new door to the event space.
The 650-meter-long red professional plastic track of the "Sky Runway" not only meets the dual needs of scenery and sports, but also is an ideal open-air event space, including concerts, sky parties, pet marathons and other activities staged here without interruption.
The project has created a project label with the theme of "Sky Concert", and it has launched the "Sky Star Club" and "Lop Music Club" with the help of star singers, and the Sky LIVE with the elements of "music + theme concert + public creation room". The event was lively, with young people following the rhythm of the music, waving their hands and singing passionately. Chengdu Grand Cube Merchants Garden City plans to complete 50 high-quality concerts throughout the year, provide stage opportunities for 100 singers, and cooperate with record companies.