It is very important to have a preliminary exhibition planning in the process of holding an exhibition, and to formulate a detailed promotion plan, it must be comprehensively considered to ensure the effective implementation of the promotion plan planning. Organize the planning team to develop a set of plans from purpose, preparation, implementation, cost to outcome evaluation, and submit it to the superior for decision-making, modification and implementation.
The advantage of planning well in advance is that if both venue managers and promoters think that the event is unreasonable before the show officially begins, then they have enough time to think about how to adjust. Staffing and cost estimation will draw the attention of promoters to a larger portion of the event expenses. This process provides them with important information to make decisions, constantly review, respond and adjust staffing schedules.
At the same time, the person in charge of the exhibition should plan and designate the number of stage managers, loading masters, drivers, equipment operators and other personnel required by the exhibition in advance. Since the promoter and the show manager may be just as unaware of the show venue, this question is largely up to the venue staff.
Event staff are generally only present in the customer service area. Depending on the venue and the type of event at the show, front desk staff may include ushers, ticket inspectors, security personnel, conductors, parking managers, and other customer service personnel.
In the internal management, the front desk staff is mainly made up of part-time staff, who are recruited, trained and supervised by the venue. Of course, for venues like art theaters, university venues, small auditoriums, and civic centers, they often recruit volunteers to do this. In many other venues, managers can choose to contract all or some of the personnel they need.
In addition to this, the live event planning of the exhibition is also very important, and a good exhibition depends not only on the comfort and safety of the venue, but also on the interactive heat of the live games. Next, let's take a look at a few interesting and simple live interactive games.
Horse racing game
Horse racing game, this is also upgraded on the basis of the ordinary shake interactive game, and it is also participated by shaking the mobile phone, the difference is that this big screen is displayed in the form of horse racing, and the big screen effect looks more high-end.
Question to break through
The answering test is very suitable for interspersing in the middle of the meeting, and the answer can be used to PK on-site knowledge and skills; Flexible question bank configuration, exciting new ways to answer questions on the spot, and custom settings of question answers make the activity more creative and more entertaining~
Red envelope rain
As a large-screen interactive game, Red Envelope Rain has a beautiful large-screen red envelope rain picture, and the display effect is widespread, which can quickly capture the attention of customers within a few hundred meters around the event site. And the way to participate in the game is very simple, customers only need to scan the QR code on the big screen to participate in the game, after the game starts, keep clicking on the red envelope rain falling on the mobile phone screen, you will have the opportunity to grab ordinary red envelopes or random red envelopes
The interactive game of Red Envelope Rain has a low participation threshold, which makes it easier to attract customers to participate and create a lively scene for the mall's activity venue.
Barrage lottery
Before the start of the event, the host informed the on-site users that they would have a chance to win the lottery if they sent the barrage, which can greatly improve the enthusiasm of the on-site users and refuse to be cold. Compared with other methods of lottery, the barrage lottery is more novel and interesting. After the lottery, invite the winning user to the stage, and then let him read out his barrage content aloud, and the scene should have a special flavor. Compared with the barrage lottery in the live broadcast room, the large-screen barrage lottery is more shocking and has a sense of science and technology.
About the above mini-game free production aspects:
Hi live platform can make these small games for free, Hi live is a simple, free, fun live interactive large screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., in the market of similar products, has been ranked first in the Baidu index for several consecutive years, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities. In addition to the above kinds of fun games, there are many more on the HI site, and interested friends can go to the official website of HI site to see it by themselves.
The following takes the barrage lottery as an example to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
The barrage is another form of presentation of the message on the wall, and after the participant sends the message, the large screen flutters the barrage message
2. Function settings
(1) Set up barrages
Go to the interactive function settings and select "Barrage" to set the relevant settings
- Basic settings: barrage position, barrage size, barrage speed, etc
2. Advanced Settings: Personalized interface themes
3. Large-screen effect display
Click "View big screen" to move the mouse to the bottom of the page - the lower right corner of the shortcut bar - to open the "barrage"
Participants scan the code on WeChat and send a message:
Message bars can be turned off in Screen Design
Summary of the evaluation of the effect of promotion planning:
If the promotion is continuous, a phased evaluation is carried out, and finally an overall evaluation; If the promotion is short-term, a general evaluation summary is conducted.
Evaluate whether the purpose of promotion is achieved, whether the sales volume reaches the expected target, evaluate the media effect, and accurately calculate and analyze the income and expenditure.
Next Steps:
All follow-ups, cost settlements, etc.
General analysis: the promotion of new products, must highlight the theme, highlight the brand and attraction points, first consider how to achieve the effect or what purpose to pursue, usually the purpose of the promotion of new products should be to expand brand awareness, expand short-term sales and sales, emphasize the appeal and interest points of the product, that is, the selling point of the product, combined with the series of means often used in promotion, discount sales, gift sales, prize sales, points, etc.
Actively build momentum and cooperate with concept marketing and event marketing. The promotion plan selects the appropriate promotion means, reasonably formulates the promotion price, places the on-site products reasonably, does a good job in the sanitation of the promotion area, ensures that the price is marked correctly, the price card is placed in a conspicuous position, and the distribution of leaflets and posters are in place to prevent product shortages.