#记录我的2024#
Quick guide
Apple devices have become more durable, and customers have been using them longer. The report pointed out that Apple is committed to improving the longevity of its products, and even after seven years, the device can still run the latest operating system. However, fewer upgrades led to a decline in sales, challenging growth. To attract and retain customers, Apple uses software and artificial intelligence to attract customers. In the future, the iPhone 16 will focus on software enhancements. The company plans to rely on services and subscription fees, moving towards recurring revenue. Apple uses AI capabilities to transform the consumer experience, personalized recommendations, and customized services. The partnership with OpenAI will enhance customer service interactions. Experts predict that consumers will rely more on AI for their daily tasks, shaping a new service paradigm.
Apple's devices and customer behavior
Apple's devices have become more durable, causing customers to keep them for a longer period of time before upgrading. Bloomberg News recently highlighted this trend, highlighting the potential impact on Apple's artificial intelligence (AI) initiatives. The report highlights Apple's focus on improving the longevity of its products, noting that even seven-year-old devices can still run the latest operating systems efficiently. Despite the promise of durability, the report suggests that Apple may face challenges in sustaining growth due to a decline in sales due to less frequent upgrades.
Apple's coping strategy
In response to changes in customer behavior, Apple is exploring the use of software and artificial intelligence to attract and retain customers. The upcoming iPhone 16 is expected to prioritize software enhancements over major hardware changes, potentially prompting customers to upgrade to get new Apple smart features. In addition, the Company expects to rely more on service fees and subscription fees as the hardware upgrade cycle slows, indicating a strategic shift towards repeat revenue streams.
Apple's AI Expansion and Consumer Impact
Given Apple's evolving AI efforts, the company is poised to transform the way consumers interact with technology and the shopping experience. By leveraging AI capabilities, Apple aims to personalize the user experience by predicting shopping preferences and providing customized recommendations based on browsing history and social media behavior. In addition, by partnering with entities such as OpenAI's ChatGPT, Apple will enhance customer service interactions, streamline order processing, and provide customized product recommendations. This strategic integration of AI technologies is in line with industry experts' predictions for a future where consumers will increasingly rely on AI for their daily tasks, shaping a new paradigm of automation and intuitive service.