laitimes

Brand Creation | Huili will go all out to create a famous tourism county in Tianfu and name the county

author:Liangshan Cultural Tourism
Brand Creation | Huili will go all out to create a famous tourism county in Tianfu and name the county
Brand Creation | Huili will go all out to create a famous tourism county in Tianfu and name the county

Create a famous tourism county in Tianfu and name the county to boost the county's economic take-off. The picture shows the autumn scene of Huili pomegranate orchard.

Zhou Nengfa | absorb

On June 15, Huili City held the 2024 Tianfu Tourism Famous County Naming County Creation Sprint Meeting; On June 25, the city held the 2024 Tianfu Tourism Famous County Naming County Creation Meeting, and rearranged and emphasized the creation of the sprint work.

Huili Municipal Party Committee, Municipal Government requirements, Tianfu tourism county named county creation work is a comprehensive assessment, covering industrial development, safety production, urban and rural construction, green ecology, comprehensive environmental renovation and other aspects, the whole city should attach great importance to the ideology, with the determination to fight against the water, the confidence to overcome difficulties, the strength of the city, the wisdom of the city, the work of the city, do a solid job in various tasks. Fully implement the "party and government have the same responsibility, one post has two responsibilities", based on the overall situation and seek a domain, work together to contribute to the construction work, add color to the overall situation with the light of a domain, and go all out to build a famous tourism county named after Tianfu.

Mobilize the power of the whole city

Sprint Tianfu Tourism Famous County Named County Created

Taking advantage of the rise of "ancient city tours", in recent years, Huili City has made great efforts to polish the "golden signboard" of the national historical and cultural city, carry forward and inherit the spirit of the Long March, and ...... Kyaukpingdu, Huili Conference Memorial Site, and Green Pottery Cultural Industrial Park The distinctive scenic spots have been upgraded, enriching the vision of citizens and tourists.

In recent years, the cultural tourism industry has become the first industry to promote the high-quality economic development of Huili County. Huili has rich cultural and tourism resources, and has successfully created 4A-level tourist attractions such as Huili Ancient City and Huili Conference Ruins, and is currently actively creating a number of 3A-level scenic spots.

In September 2021, the inaugural meeting of Huili City was held, and this ancient city with a history of more than 2,000 years started a new journey. In recent years, Huili City has adhered to the principle of cultural and plastic tourism and tourism to promote culture, focusing on the construction of Tianfu famous tourism county, and striving to build a global tourism development pattern of "one core, two pieces, three belts, and eight points". In 2023, Huili City will receive 5.2545 million tourists and achieve tourism revenue of 4.46 billion yuan.

From January to May this year, the city received 2.436 million tourists and achieved tourism revenue of 2.0706 billion yuan. For the path of the future development of Huili all-for-one tourism, the local government has a clear goal: to continuously activate cultural and tourism resources, enrich cultural and tourism products, support the cultivation of a number of high-quality routes and projects with distinctive characteristics, strong driving force and good economic benefits, and comprehensively enhance the function of Huili tourism resort city.

Brand Creation | Huili will go all out to create a famous tourism county in Tianfu and name the county

Visitor Center of the Conference of Remembrance.

Li Yu | absorb

Five business cards

Exhibit the thousand-year-old accumulation of the ancient city of Huili

Nowadays, the unique Huili Dragon Boat Festival has become a new brand of Huili cultural tourism, and the ancient city Dragon Boat Festival has successfully declared the Guinness of the world, and has a certain popularity and influence in the province and even the whole country. In the process of inheritance, integration and innovation, the Huili Dragon Boat Festival has become an important festival with national participation, many activities and rich connotations.

The Dragon Boat Festival customs of Huili have been included in the sixth batch of provincial intangible cultural heritage representative items. According to statistics, during this year's Dragon Boat Festival holiday, the ancient city of Huili welcomed 81,300 foreign tourists, with a total tourism income of 11.1 million yuan, an increase of 27% and 34% year-on-year respectively.

The five beautiful business cards of Huili show the thousand-year-old accumulation of the ancient city of Huili.

- The first business card: a thick history. Huili was established in 111 B.C., has a history of more than 2,100 years, known as the "Sichuan-Yunnan lock key", and the neighboring Dali, Lijiang, together constitute the "Golden Triangle of the Southwest Ancient City". The ancient city of Huili is the only well-preserved Ming Dynasty Acropolis in the country, with a chessboard pattern of four streets, three passes and twenty-three lanes, which has maintained the original layout and style so far. The silent infiltration of Shu Yun and Yunnan wind has left a thick context in the smoke and clouds of history in this thousand-year-old city.

- Second business card: Red Seal. In May 1935, the Central Red Army's Long March crossed the Jinsha River from Kyaukpingdu, and entered Huili from Yunnan to Sichuan. On May 12, an enlarged meeting of the Political Bureau of the Central Committee was held on the outskirts of Huili, known as the "Huili Conference", in which the Red Army stayed for 15 days and covered 31 towns and villages.

Today, the Red Army's Long March through the Huili Memorial Hall is a national patriotism education demonstration base, the Kyaukpingdu Red Army River Crossing Site and the Huili Conference Memorial Site, is the first batch of 100 red tourism classic scenic spots in the country, and one of the 30 red tourism boutique routes in the country. The Central Red Army passed through here, leaving an indelible red mark on Huili.

- The third business card: ecological livability. In the ancient Yi language, the city of Huili was called "Niederku", which means "the place where spring stays for a long time". The average annual temperature here is 15.1 °C, the average temperature in July is 21 °C, there is no severe cold in winter, there is no scorching heat in summer, and it is known as the "Little Spring City". There is 58% forest coverage, 12,000 negative oxygen ions per cubic centimeter, and 100% excellent air quality; The majestic and steep scenery of the Jinsha River Gorge and the 100,000 acres of rhododendrons in Longyu Mountain have become a healthy and livable leisure resort in southwest Sichuan.

- The fourth business card: multiculturalism. Huili is located at the junction of Sichuan and Yunnan, with many ethnic groups living in the territory, and the colorful national art is famous far and wide. Traditional ethnic customs such as the Xiaoheiqing Dragon Festival, the hometown of Chinese folk culture and art, and the Songkran Festival in Xin'an, the only Dai township in Sichuan, have added a mysterious legend to Huili.

- The fifth business card: abundant products. "The hometown of pomegranates in China" will be organized, with a pomegranate planting scale of 460,000 mu and an annual output of 1.4 billion catties, which can provide one catty of red pomegranate for each person in the country. Here, pomegranate wine, pomegranate tea, pomegranate song...... All contain pomegranate cultural factors.

In addition, Huili also has the reputation of a mineral museum and the ecological fruits and vegetables of the four seasons; In particular, a rich variety of special delicacies, it is to make people who come here linger, mutton soup pot, mutton rice noodles, chicken fire silk bait, iron cake, crispy buns, thin soybean flour, wild mountain mushrooms, copper hot pot and other special food snacks, which make people salivate, and the Huili on the tip of the tongue is famous far and wide.

Brand Creation | Huili will go all out to create a famous tourism county in Tianfu and name the county

Will be made of green pottery.

Li Yu | absorb

Three classic tourist routes

Embark on a journey through history and culture

The Ancient Tea Horse Road and the Southern Silk Road converge in Huili, and then spread out in all directions, they are like gorgeous pearls, constantly exuding brilliant light. Walk into this ancient and young city, and embark on a historical and cultural journey, a red classic tour, and a landscape folk journey through three Huili classic tourism routes.

Historical and cultural tours. There is the only well-preserved Ming Dynasty Acropolis in the country, a temple dedicated to Cangjie, the ancestor of Chinese characters, the largest and most complete ancient academy and Catholic church in Panxi, ancient residential courtyards with different architectural styles, dinosaur fossils dating back 260 million years, historical relics of the Neolithic Age, the relics of the Southern Silk Road and the caravan culture that have gone through the vicissitudes of time, and the Dragon Boat Festival customs that have lasted for thousands of years. Follow the footsteps of Huili's history, walk into this thousand-year-old city, appreciate the ancient civilization, return to the prosperous era of the Han and Tang Dynasties, and appreciate the wind of the Ming and Qing dynasties.

Red Classic Tour. In May 1935, a heroic team passed by, leaving behind immortal footprints, hot blood and bright red blood. Outwitting the Lijinka and crossing the Jinsha River marked that the Central Red Army had completely escaped the encirclement and interception of hundreds of thousands of Kuomintang troops; The fierce battle of Lion Rock and the siege of Huili City reflected the excellent quality of the Central Red Army of being indomitable, not afraid of strong enemies, and able to fight tough battles; The successful convening of the conference expounded Mao Zedong's strategic thinking and united the leadership of the Party and the Central Red Army.

Landscape folk customs tour, from the Jinsha River to the Dragon Elbow Mountains, from the azalea sea to the plateau meadow, from the South Silk Road town to the Lingguan Ancient Road, from the 460,000 acres of pomegranate orchards to pomegranate wineries, from the hometown of Chinese folk culture and art to the traditional Chinese villages, from the Baisha Red Yi Dragon Festival to the Tropical Dai Township Songkran Festival...... The special geographical location of the key of Sichuan and Yunnan has shaped the unique charm of Huili's diversified folk customs, the subtropical semi-humid vertical three-dimensional climate, and the magical north latitude of 26°, which has created Huili's excellent climatic conditions, beautiful natural scenery and abundant products in all seasons.

Nowadays, Huili City is combining the construction of Tianfu Famous Tourism County Naming County with comprehensive environmental improvement and civilized practice in the new era, continuously building and upgrading tourism infrastructure, promoting the normalization of road environment and urban environment in a multi-party linkage, further improving the level of tourism service and management quality, creating a more beautiful environment, better order, providing better services, promoting the upgrading of Huili's tourism industry, and making every effort to build a famous tourism county in Tianfu.

Brand Creation | Huili will go all out to create a famous tourism county in Tianfu and name the county

Source | Liangshan Daily

Comprehensive Finishing | Liangshan Cultural Tourism

If there is any infringement, please contact the editor to delete

Read on