Immerse yourself in the beauty of the architecture of the ancient villages in Lingnan; Follow the villagers to learn about the culture and history of Diejiao dragon boats; Experience dragon boat drifting and appreciate the spirit of dragon boat; Watch the Shiban performance and lion dance performance; Taste the special dragon boat rice...... On June 29, a total of 100 Guotai Liquor Foshan distributors and high-quality customers walked into Chaji Village, Diejiao Water Township, Nanhai, Foshan, to carry out the 2024 Guotai Liquor Intangible Cultural Heritage Research Activity to share and inherit the traditional culture of the Chinese nation.
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The group members participating in the 2024 Guotai Liquor Intangible Cultural Heritage Research Activity come from the five districts of Foshan, wearing eye-catching "Guotai Liquor" costumes and sun hats printed with the words "Guotai Liquor".
"The Diejiao Water Town, where Chaji Village is located, has a profound historical and cultural heritage, and because of its unique natural environment, it has developed a unique and local intangible cultural heritage project - Diejiao Curve Dragon Boat. Chaji Juban was also included in the second batch of national intangible cultural heritage list. With the introduction of the cultural guide, everyone walked into the Three Holy Palaces of Chaji, and then went around the village road all the way to the Chaji Village History Museum. In the village history museum, professional guides introduced the history of Chaji Village, the dragon boat culture and the inheritance of Juban skills one by one, and gained an in-depth understanding of the unique competition system and cultural significance of the dragon boat race.
At the beginning of the dragon boat experience, everyone first learned how to become a good pickpocket. Hold the oars, paddle ...... Under the leadership of professional pickpockets, everyone carefully comprehended the movements of the dragon boat, the power point of the oar, and the rhythm of the oar.
After completing the eye-finishing ceremony, everyone put on life jackets and disembarked in an orderly manner. Under the guidance of the drumbeat, everyone worked together to swing the water in an orderly manner, breaking the waves in the blue wave river of "nine bends and thirteen bends".
The three dragon boats met in the river, and everyone raised their oars to take a group photo, shouting and enjoying themselves. "Fun! Everyone paddled hard together on the boat, which made me feel the spirit of dragon boat racing with courage and cooperation. 12-year-old Deng bluntly said that the first experience felt amazing.
The subsequent juban performance and lion dance performance pushed the research activities to a climax. The wonderful ten-fan performance and the lion dance performance flying up and down won the applause of the members of the research group present.
While tasting the sumptuous dragon boat meal at the ancestral hall of Chaji Village, Ms. Zou was full of praise for the research activities. "Coming here to experience the dragon boat spirit of 'rather rotting than slowing', and appreciating the unique beauty and attractiveness of Diejiao Water Town, this research activity organized by Guotai Liquor is very meaningful."
The South China Sea Diejiao Dragon Boat Drift Competition has become popular in recent years, especially during this year's Dragon Boat Festival, the competition has been popular from offline to online, with more than 1.2 billion times of related topic traffic on the Douyin platform, and more than 80 network communication platforms at the central, provincial and municipal levels have been broadcast live online, with more than 1.5 billion times of attention on the whole network, and people across the country and even around the world have appreciated the spirit of a Diejiao Dragon Boat.
Guotai Liquor, the second largest brewing enterprise in Moutai Town, once again joined hands with the Diejiao Dragon Boat Drift Race this year, naming the Holy Church and Tantou Double Competition Area, paying tribute to the spirit of the dragon boat with the authentic Daqu sauce fragrance of Moutai Town. Guotai Liquor has been associated with the Diejiao Dragon Boat Drift Competition for the second time, and Guotai has supported the holding of the event through the title for two consecutive years, and has been deeply close to consumers through in-depth "Dragon Boat Banquet" and the Championship Banquet, using wine as a medium to experience the charm of intangible cultural heritage with the on-site team members and citizens, and share the authentic sauce fragrance of Moutai Town.
The organizer of the event said that Guotai Liquor attaches great importance to the cultivation of the Guangdong market, and the ancient charm of Diejiao Water Town and the drift of dragon boats are very cultural, and Guotai Liquor held this research activity to allow customers to experience the intangible cultural heritage culture through immersive experience, feel the beautiful ecology of the countryside in the new era, and inherit and carry forward the traditional culture of the Chinese nation.
Text, pictures, video: Lu Peilan, a reporter from Foshan News and Media Center