The fake wine turmoil once caused an uproar. How to maintain the corporate image and brand reputation, Moutai has taken action.
>> Comprehensively roll out anti-counterfeiting, identification and other work
Recently, Moutai has successively held special scheduling meetings, held special training courses for product identification skills improvement, accelerated the upgrading of Moutai (Jiachen Dragon Year) anti-counterfeiting technology, etc., and promoted the construction of product anti-counterfeiting system, the improvement of professional skills in identification and the upgrading of anti-counterfeiting technology.
>> upgrade Longmao's anti-counterfeiting technology
On June 27, the new anti-counterfeiting technology of 500ml Moutai (Jiachen Dragon Year) bottle cap has entered the fourth round of testing. After passing the test, the company will officially use the new anti-counterfeiting technology of the bottle cap in the near future, and upgrade the anti-counterfeiting of Kweichow Moutai (Jiachen Dragon Year), and the new anti-counterfeiting products will be launched one after another.
>> special study on the construction and improvement of product identification system
On June 24, Wang Li, deputy secretary of the Party committee and general manager of Moutai Group, presided over a meeting to study matters related to the construction and improvement of the company's product identification system. Formulated and issued the "Kweichow Moutai Co., Ltd. Product Identification System Construction and Improvement Plan", and established a working group for the construction and improvement of the product identification and anti-counterfeiting system of Moutai Co., Ltd. In order to further strengthen the product appraisal ability of Moutai market rights defenders, a special training course for Moutai product appraisal skills improvement was held on the 27th, guided by the improvement and enhancement of the problems existing in the appraisal management work, and through special training, the appraisal ability was effectively improved.
>> Carry out regular training, regular training and other improvement measures
Continue to build a rights protection team with "better team ability and better customer service", and strive to build a high-quality, sophisticated and cutting-edge appraisal team. In the next step, we will continue to increase investment in the research and development of Moutai anti-counterfeiting R&D, strengthen the in-depth integration of various cutting-edge technologies and product entities, make good use of modern information technology to improve anti-counterfeiting capabilities, continuously optimize the product anti-counterfeiting traceability system, and increase the protection of intellectual property rights.
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