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Text: No. 6 Paper Airplane Entertainment
Edited |
Oh, these days, the rivers and lakes in the business world are more lively than martial arts novels, and we, the people who eat melons, are watching it with relish.
If you want to talk about the latest big drama, you have to count the scene at the shareholders' meeting of Gree Electric Appliances on June 28, 2024 - Aunt Dong Mingzhu, the "Iron Lady" in our home appliance circle, has opened her mouth again, this time directly aimed at Xiaomi air conditioner, which is called a full firepower.
She said Xiaomi, your air conditioner relies on OEM and OEM, and you don't have your own hard-core technology, which makes our Aunt Dong very angry.
We all know that Xiaomi has relied on cost performance and intelligent ecology over the years, and it has flourished in the home appliance circle, and air conditioning is no exception, and it also claims that its sales have surpassed that of Big Brother Gree.
It's okay now, when Dong Mingzhu heard it, the anger bubbled up, and he thought, "Your kid's wings are hard, right?" Dare to go wild on my Gree's territory! As a result, a war of words about "core technology" began.
Speaking of which, the "core technology" of the air conditioning industry sounds quite lofty, but in fact, many technology patents have long passed the protection period and have become open secrets.
This is the same as the peerless martial arts in martial arts novels, after a long time, the secret is no longer a secret, and everyone can practice two moves.
Therefore, what this core technology is, sometimes it is really difficult to define.
What about Xiaomi, the ecological chain is slippery, assembly, OEM, and OEM are set in one, but when it comes to self-developed hard-core technology, hey, it's really a bit foggy and confusing.
But then again, this air-conditioning battle between Gree and Xiaomi seems to be competing for the title of "core technology" on the surface, but in fact, it is more like two martial arts masters competing for the position of the leader of the martial arts alliance.
But ladies and gentlemen, do you think this is really important? In the eyes of our people, whose air conditioner is fast, has low noise, affordable price and good service, that is the king.
The controversy of "core technology" may be just a signboard for the bigwigs, and the real battlefield is not at the negotiation table in their conference rooms, but in the hearts of our consumers.
We consumers, the scale in our hearts is like a mirror.
You Gree has your quality assurance, Xiaomi has Xiaomi's price advantage, whoever can be better in quality, innovation and service will be able to capture our hearts.
After all, in these years, the customer is God, and winning the hearts of consumers is called real ability.
Therefore, my point of view of the people who eat melons is, no matter how noisy they are, let's just sit on the mountain and watch the tiger fight, and in the end, whoever can make us use it comfortably and buy it with confidence will give it a thumbs up.
As for the debate on "core technology", leave it to the experts to have a headache, let's wait to enjoy the cool summer brought by scientific and technological progress! After all, as soon as the air conditioner is turned on, the world is peaceful!
Let's continue to talk, this core technology battle is not just a small fight between enterprises, it is like a stone stirring up a thousand waves, affecting the ups and downs of the entire industry.
First of all, this is an innovation "accelerator".
You think, in order to make a name for themselves in the circle and not be thrown a few streets by opponents, companies have to desperately engage in research and development and spend money on new technologies.
In this way, all kinds of novelties will bubble out, what energy saving and consumption reduction, intelligent interconnection, so that consumers are dazzled.
No, technology is swishing forward in this round of competition, and the entire industry is rising with "wooo".
Besides, this core technology is also a "catalyst" for industrial upgrading.
In the past, everyone may have cheaper things than others, but now it is different, and it depends on whose air conditioner is smarter and more environmentally friendly.
As a result, enterprises have to improve production lines, improve product quality, shift from quantity to quality, and the grade of the entire industry has been raised.
Low value-added production methods have been gradually eliminated, and tall high-tech products have begun to play the leading role, which is the charm of industrial upgrading.
For enterprises, holding the core technology in their hands is a "talisman" and a "golden rice bowl".
With this, you will go sideways in the market, consumers can be trusted, the market share will naturally be large, and the money bag will be bulging.
On the other hand, those without technical content are like castles on the beach, when the tide comes,
If you say that it will collapse, it will either be acquired or eliminated, and the market competition will be so cruel.
Also, this company with strong core technology has a heavy weight in speaking, and when formulating industry standards, people's opinions are quite important.
What do you think, how to set the rules, everyone has the right to speak, and they will invisibly pave the way for themselves and lead the entire industry to run in their own favorable direction, which is influential.
Don't forget, the competition for core technology can also drive a string of related industries.
For example, the air conditioning technology has been improved, and the accessories such as compressors and smart chips have to be upgraded.
This core technology competition is simply a "magnet", attracting talents and funds.
Smart heads and a lot of banknotes like to go to the lively place to get together, see which industry technology is good, good prospects, not to say a word, bag to move in, the whole industry is like chicken blood, rapid development.
The core technology is like a war without gunpowder, although there is no sword and sword, but the impact is far-reaching.
Let's eat melons for the masses, just sit back and enjoy the success, watching these bigwigs fight for technology and strength, we enjoy better and better products and services, this feeling, beautiful!
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