BEIJING, July 1, 2024 /PRNewswire/ -- To stand out in the fierce market competition, companies need to use market research to gain insight into consumer needs, innovate products and services, optimize user experience, and enhance brand equity. Ipsos has launched the Ipsos.Digital Platform (IDP), which helps enterprises "quickly conduct research and gain global insights" through digital and intelligent methods.
IDP is a digital research platform that integrates advanced research models, covering more than 50 markets around the world, helping companies efficiently carry out consumer research, innovation research, and idea evaluation. The advantages are:
- Fast: Get the survey results in as fast as 4 hours;
- Extensive: Reach more than 300 million consumers in 50+ markets;
- Professional: Integrated professional research model, supplemented by expert support;
- Automatic: Automate data collection, processing, analysis, and generate BI visualization reports.
Ten miles of different winds, hundreds of miles of different customs, thousands of miles of different sympathy. Market research aims to gain insight into the habits and preferences of consumers around the world and help companies launch marketable products. FastFacts is an online tool that allows companies to quickly customize surveys digitally, easily interact with consumers around the world, and make quick insights, feedback, and decisions.
Small household appliances go to sea for research
A number of kitchen appliances under the leading domestic small household appliance companies intend to enter the European, American and Southeast Asian markets, hoping to investigate the daily use of residents in many countries. FastFacts helps customers DIY questionnaires and collect data in just 5 days.
Overseas research on consumer finance
Leading domestic fintech companies hope to verify the scale of the local non-bank personal credit market overseas, and study the penetration rate of personal loan services and the portraits of various service groups. The research team used FastFacts to quickly create a questionnaire and obtain all analytical conclusions in less than 3 days, which were delivered in BI data reports.
Innovative research Innovation Evaluation
Providing high-quality products and services is the number one driver of overseas consumers' trust in Chinese brands.
IDP's innovative research uses gamified interactions to place respondents in simulated real-world consumption scenarios to make comparative choices and win the best solution.
InnoPredict.AIIt is an innovative prediction method that combines AI, machine learning and consumer behavior;
InnoTestIt is the evaluation of the whole process of innovation from idea to complete concept;
Duelis a rapid screening tool powered by behavioral science that can be used to test brand propositions, varieties, names and visuals, graphic design, and more;
FastPackIt is a special tool for packaging screening to help enterprises decide on better packaging design;
VantisIt is an innovative testing tool for financial products, durable goods (non-FMCG), etc.;
U.S. Cheese Product Innovation Forecast
Ipsos used its own dairy innovation consumption database to build a "U.S. Cheese Innovation Prediction Model" to help a multinational dairy company test and validate new product development concepts in the early stages. The company used the model to test 10 cheese concepts and compared the predicted results with the original concept test results, showing that 7 of the new concepts performed exactly the same on the Trial Index.
Idea evaluation Creative Evaluation In the age of information explosion, consumers' attention span and patience have become extremely limited. Designed by Ipsos' team of professionals, the creative assessment tool can help companies find the most empathetic ad creatives.
Creative|KickDrive creative for video, out-of-home, and print advertising with rapid learning, evaluation, analysis, and creative optimization to help brands grow.
Creative|Spark DigitalEvaluate and optimize your ideas in a real online platform such as TikTok, YouTube, X, Facebook, or Instagram to ensure you get the most out of your media delivery.
Creative|Spark EarlyQuickly select the best early ideas or rough ideas, such as storyboards and video boards, by observing brand impact and diagnostics to decide on creative direction and move development forward.
Multinational restaurant chain idea evaluation
A large multinational restaurant chain plans to launch a round of advertising campaign after improving its classic hamburger products, and audition for a new advertising idea. However, the customer still had doubts about the product information expressed in the idea. Ipsos App Creative|Spark evaluates and analyzes the existing problems within 48 hours. The client was seeing significant results when they adjusted their ads.
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