WUHAN, July 1, 2024 /PRNewswire/ -- From June 27 to 29, the "2024 Entrepreneur Jiangxia Tour" event sponsored by the Hubei Branch of Xinhua News Agency, Xinhuanet, China Enterprise Reform and Development Research Association, and Zhejiang Enterprise Confederation was held in Jiangxia District, Wuhan City. Guests from various fields of government, enterprise, industry, academia and research shared their insights on topics such as new quality productivity, digital transformation of manufacturing industry, innovation ecology of national consumer brands, and green and low-carbon industry development. VOSS has become the designated water for the "2024 Entrepreneur Jiangxia Tour" series of activities, bringing high-quality, healthy and good water experience to the guests and the conference.
The "2024 Entrepreneur Jiangxia Tour" series of activities was held in Jiangxia District, Wuhan
The VOSS brand started in 1998 when two young people who were looking for excellence wanted to bring high-end bottled drinking water to consumers. After a rigorous selection process, VOSS was born in Norway. Today, VOSS has become a classic brand representing a high-quality, healthy lifestyle. In 2016, Reignwood Group introduced the VOSS brand into the domestic market after the merger. On June 15, 2018, the VOSS natural mineral water production base was put into operation in Zhuxi, Hubei Province, which is also the only mineral water source recognized by VOSS in the world outside Norway, marking a new stage of VOSS's brand promotion and construction in China.
VOSS has been developing through multiple channels in high-end conferences, quality of life, fine dining and immersive consumer experiences, and has become a model of international brands that closely combine their global vision and localized market strategies.
VOSS became the designated water for the whole process of the "2024 Entrepreneur Jiangxia Tour".
In recent years, from high-end conferences to art spaces, to the retail field that pursues high-quality lifestyles, VOSS has placed its products in consumers' daily lives through diversified cooperation with different scenes, and at the same time further consolidated this life scene marketing to create a high-quality consumption scene chain.
VOSS is the designated water for many high-level meetings and events such as entrepreneurs, artists, and gourmets. With a series of conference experiences with entrepreneurs as the main body, it not only broadened its brand positioning in the high-quality healthy drinking water market, but also deepened the emotional connection between consumers and the brand by providing a unique sense of experience, injecting sustainable development and innovation vitality into the national consumption ecology of high-quality and healthy water.
VOSS provided supplies for guests who participated in the "Walking Jiangxia" jogging event
VOSS has not only made steady progress in the track of healthy drinks, but also become a pioneer and advocate of a fashionable and healthy lifestyle. VOSS has become the official recommended water for the Black Pearl Restaurant Guide for three consecutive years, and has expanded the quality life scene of consumers through the "Mobile Feast" series of activities, exploring the regional culture, regional temperament and new consumption trends of different cities, allowing consumers to experience the unique life aesthetics in the "Flowing Feast" series of activities, and integrate nature and culture to obtain a sense of ritual, participation, happiness and other beautiful experiences.
VOSS has adhered to and continued to promote green development for many years, and its concept of "good water for health" not only includes VOSS's satisfaction of people's basic needs for healthy life, but also contains broader and far-reaching connotations such as ecology, environmental protection, cultural exchanges, and a better life. While innovating consumption scenarios, it also brings consumers a healthier and better experience through cross-border exchanges.