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I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

author:Rebecca's whimsical world

Good evening.

When I wrote about the lightning protection trend a while ago, many friends said that it was still easy to wear in Chinese style, and it was not too comfortable to wear in summer. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Compared with previous years, this year's Chinese style has also changed a little in terms of fashion trends.

For example, the version is looser, the color is more romantic, and there is a little Oriental-style Zen in the design.

Among them, there are a few Chinese designer brands that I like very much very representatively, there are Uma wang that you are more familiar with, and there are also relatively niche ones, although their styles are different, but there are some similarities: the design is a bit romantic and poetic, and it is very good at digging into traditional Chinese culture, craftsmanship and fabrics have some stories. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

*Image source watermark

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

In recent years, it can be obvious that domestic brands have become more and more powerful, even if they are not obsessed with very obvious Chinese symbols, such as Meilan, Zhuju, Four Gentlemen, Dragon and Phoenix Chengxiang...... It can also make people feel the charm of Chinese style. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

They may not have every piece that is so everyday and practical, but the fabrics are exquisite and the craftsmanship is excellent, and they feel pleasing to the eye just by looking at them. When you see more good things, it is easier to "spend money casually" when buying, buying, buying, and buying, which is also a great way to save money in another sense

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Without further ado, let's wash our eyes together:

(Disclaimer: This article does not contain any commercial soft implants)

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

A wang

Tell a story with fabrics

Let's start with what you're most familiar with. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Zhou Yun has to mention several sets of out-of-the-circle "god maps", almost all of them are wearing Uma wang, and many friends probably began to know his family because of Zhou Yun. In 2018, Zhou Yun promoted the period of "Evil Does Not Suppress Justice". I found that many of his dresses and skirts have pockets. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

In addition to the play, Zhou Yun's costumes in the movie "Evil Does Not Suppress Justice" at that time were also all in charge of Uma wang. Later, in "One Seat", Uma wang designer Wang Ju said that this is the female image she has been looking for: bold, resolute, free and mysterious. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Ni Ni took this set of pictures at the GQ festival last year has also been discussed by many people, wearing a 2012 Uma Wang, which is said to be a private dress she bought more than ten years ago. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

The hottest item in his family should be the ballet shoes in the 2016 spring/summer collection. A certain treasure has been "flooded" and has fed many stores~▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Although we are writing about "new Chinese style" in this article, it is not accurate to summarize Uma wang in terms of its practical new Chinese style. In Wang Ju's design, there are few buckles, oblique plackets, dragon and phoenix patterns, etc., and she herself said: I don't want to deliberately use special oriental symbols to tell stories, it's too superficial.

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

When Uma first released her work in Milan, it was inspired by a passage from the Tao Te Ching. However, when I was interviewed after the show, I found that the spread of oriental philosophy and oriental artistic conception was too abstract, and it was difficult for people who did not grow up under such a cultural tradition to understand it. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Later, Uma tried to tell a story with a film, a trip, fabrics and emotions felt at the time. For example, the 2016 Spring/Summer ballet shoe season was inspired by ballet, using a lot of nude colors. All the fabrics in this collection are named after the most famous ballet dancers in the world. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

Wang Ju is a big fan of the Antwerp Six, and like Dries Van Noten, one of the Six Gentlemen we talked about last week, Uma is also a designer who starts with fabrics. "Every designer has a different starting point, and fabric is a big part of me. First there is the fabric, then there is the design. For example, in the Spring/Summer 2017 collection, Wang Ju was inspired by her travels in Morocco, and the photos she took were "color separated" and printed on the fabric, and the bright colors were the details she wanted to emphasize. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

In order to keep the picture intact, it was deliberately not cropped too much. When you don't want to wear it, hang it up like a painting. ▼

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

His family loves to use cashmere, cotton, linen, silk and other fabrics, and will find factories all over the world for a fabric, and usually do some old treatment.

I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go
I have been thinking about 4 new Chinese brands for a long time, and I will share them with you in one go

For example, the Fall/Winter 2017 collection, which was Uma wang's first collection at Paris Fashion Week, was inspired by my favorite Mexican painter Frida. In 2019, Wang Ju said in "One Seat" that he had seen almost all of Frida's exhibitions around the world. In order to find the old-fashioned, handmade lace that Frida wore (left), Wang contacted a French factory with a history of more than 100 years, and there were only three machines in the factory. "The lace they weave is only 60 centimeters wide, but it's very beautiful, and the surface is a little rough, and it feels like it's been used." ▼