In the new energy vehicle market in the second half of 2024, the ZEEKR brand took the lead in opening the "pet fan" mode, not only innovating in products, but also providing users with the ultimate experience in service. On July 1st, at the press conference of ZEEKR X, ZEEKR not only released 25 new cars, but also brought a surprise easter egg about ZEEKR 007 to the audience - a new interstellar purple color.
As the first mid-size luxury sedan of the ZEEKR brand, ZEEKR 007 has won the love of consumers with its unique appearance design and excellent performance since its launch. The interstellar purple color scheme launched this time draws inspiration from the universe, mapping the splendor of light years away onto the body, bringing people a mysterious sense of trend and intelligent imagination. With a black or silver contrasting roof design, it visually enhances the sense of sportiness and power, making the ZEEKR 007 more stylish and handsome in appearance.
In addition to the innovation in appearance, ZEEKR 007 has also made new breakthroughs in intelligent driving. The upgrade of ZEEKR 007 OS 6.1 system has raised the intelligent driving ability of ZEEKR 007 to a new height. The system not only covers 20+ different types of ramps on highways and urban expressways across the country, but also increases the ramp pass rate of the test section to 98.9%, and the invalid lane change is less than 1%. At the same time, the system also adds TLA traffic light reminder, SGW forward start reminder, CMSR rear collision mitigation and ELKA emergency lane departure assist, etc., to make urban traffic safer by actively identifying and avoiding risks.
In terms of parking, the ZEEKR 007 OS 6.1 system also brings the automatic parking function of mechanical parking spaces that is the first in mass production in the industry, supporting a variety of complex scenarios such as ultra-narrow parking spaces, broken road parking spaces, and front parking. The addition of the fingertip parking function has completely changed the limitations of traditional parking methods, allowing old, dilapidated and narrow areas to enter and exit freely. Even on the ground where there is no marking, the owner only needs to create a temporary parking space by dragging the vehicle icon on the display, and ZEEKR 007 can accurately park the vehicle in the designated position.
In order to allow more consumers to enjoy the high-quality affirmative action brought by ZEEKR 007, ZEEKR has also launched a series of welfare policies for pet fans. From July 1st to December 31st, users who make a decision on ZEEKR 007 can enjoy a lifetime free NZP high-speed autonomous navigation assistance system, as well as a time-limited purchase right of up to 36,000 yuan. At the same time, all existing users will also enjoy this benefit policy. In addition, policies such as exterior decoration and ternary lithium battery packs are also given to consumers for a limited time, full of sincerity.
In the current new energy vehicle market, the ZEEKR brand has successfully stood out with its unique product concept and innovative user service model, and the delivery volume officially exceeded 20,000 units in June. The introduction of a series of welfare policies for fans has made ZEEKR the "king of volumes" in the new energy vehicle market.