On June 29, AVATR launched a month-long "AVATR Huawei Qiankun Intelligent Driving Experience Camp" across the country, forming a high degree of online and offline interaction with 8 hours of uninterrupted live broadcast, and comprehensively demonstrating Huawei's Qiankun ADS (Advanced Intelligent Driving System) capabilities.
A few days ago, AVATR has officially opened the test recruitment of users for the Parking Substitute Driver (VPD) function. It is understood that thanks to the support of Huawei's Qiankun ADS, AVATR has now opened a parking driving (VPD) function experience service in 50 stores in 30 cities across the country, forming a large-scale "intelligent driving experience network".
Starting from the user experience, it reflects AVATAR's development concept of insisting on user needs as the core and driving the continuous evolution of the brand's intelligent driving genes with the user's voice in the era of automotive intelligence. Because of this, AVATR can continue to maintain its technological leadership and get the ticket to enter the second half of the event of automobile transformation and intelligence in advance.
In fact, because of its all-round leading edge in the field of intelligence, AVATAR's products have been recognized by the majority of consumers. According to the latest data, AVATR delivered 4,682 units in June, a year-on-year increase of 167%.
ALL IN INTELLIGENT
AVATR leads the smart driving track
According to data from the China Association of Automobile Manufacturers, in 2023, the domestic production and sales of new energy vehicles will be 9.587 million and 9.495 million respectively, an increase of 35.8% and 37.9% year-on-year, respectively, and new car sales will reach 31.6% of the total new car sales. According to data from the China Association of Automobile Manufacturers, from January to May 2024, the penetration rate of new energy passenger vehicles will reach 39.9%; The monthly penetration rate reached 46.0% in May.
The transformation and development of China's automotive industry has gone through the first half of electrification. For the development direction of the second half, there has long been a consensus in the industry, that is, to take intelligence as the core and promote the car to become a new generation of intelligent terminals.
In the field of intelligence, the current focus of competition among domestic car companies mainly revolves around intelligent driving and intelligent cockpit. On the OEM side, new energy vehicle companies represented by brands such as AVATAR, Tesla, and Xpeng are currently in the first echelon; On the supplier side, Huawei is recognized as a leading enterprise in the industry.
According to AVATAR's research, the process of electrification of the domestic automobile industry has taken eight and a half years from the start of the market to the completion of a high proportion of market popularization, that is, the life cycle of two generations of automobile products. From this, it is predicted that the time for the popularization of intelligent products will be 4-4.5 years. That is to say, within the life cycle of a generation of products, the popularization of intelligence will be fully realized. "Intelligence is no longer out of reach, but within reach. With Huawei's support, AVATR has brought a new intelligent experience to users. Chen Zhuo, President of AVATR Technology, said at the 2024 China Automotive Chongqing Forum that based on the above research results, AVATR must be ALL IN intelligent.
In fact, AVATR began to devote itself to intelligent technology many years ago. In 2019, AVATR and Huawei launched in-depth cooperation in intelligence, and Huawei's core technologies and products will empower AVATR in the first time. Previously, Huawei released HarmonyOS 4, high-end intelligent driving in cities that does not rely on high-definition maps, and iTRACK, an intelligent electric drive technology, and other technologies, all of which were equipped with AVATR as the first batch of brands.
At present, all AVATR models are equipped with Huawei's full-stack intelligent solutions, including Qiankun Intelligent Driving and HarmonyOS cockpit. In terms of technology, Huawei's Qiankun Intelligent Driving has always been the original and leader. In the ADS 1.0 era, Huawei's Qiankun Intelligent Driving is the first to be equipped with the urban NCA (Intelligent Driving Pilot Assist) function. In the ADS 2.0 era, Huawei's intelligent driving has achieved intelligent driving that does not rely on high-definition maps, changing the inherent trajectory of industry development and accelerating the arrival of the intelligent driving era. This year, Huawei's ADS 3.0 will be officially launched to achieve true full-scenario coverage.
In terms of intelligent cockpit, Huawei's Hongmeng cockpit continues to enrich the automotive ecosystem and improve intelligent interaction capabilities. Huawei has always been a leader in the technology field, from the first time to realize the smooth interaction between people and the vehicle machine, to the interaction between people and multiple devices, and then to the interaction between multiple people and devices. This year, Huawei plans to introduce the large model into the HarmonyOS cockpit, with the aim of making the car more understanding of people and becoming a powerful assistant for drivers and passengers.
With Huawei's in-depth empowerment, AVATR has been recognized by users in the field of intelligence, which can be seen from the use of intelligent driving functions of AVATR users, and the latest data shows that the cumulative intelligent driving mileage of AVATR models has exceeded 100 million kilometers, and the cumulative number of parking function calls has exceeded 10 million.
Because of the trust in AVATR and Huawei, car owners dare to use these technologies, and because of the extensive use of these technologies, these technologies can obtain more data, continue to evolve, and provide better services for car owners. This has formed a virtuous circle, promoting the continuous upgrading of AVATAR's intelligent driving capabilities and maintaining its leading position.
Cutting-edge technology continues to be empowered
Lock in the qualifying quota in advance
On June 25, at the meeting of AVATR Huawei Qiankun ADS user experience officers held by AVATR Technology, Jin Yuzhi, CEO of Huawei's intelligent vehicle solution BU, announced that AVATR will be the first to be equipped with Huawei Qiankun ADS 3.0.
This marks another in-depth advance in the strategic partnership between AVATR and Huawei. In the future, AVATR users will be the first to experience the high-end intelligent driving services brought by Huawei's Qiankun ADS 3.0, and continue to be the "early adopter of intelligent driving" at the forefront of the trend.
Officially released in April this year, Huawei's ADS 3.0 is based on an end-to-end architecture and has industry-leading capabilities such as park-to-space intelligent driving navigation and intelligent parking. The so-called intelligent driving pilot from parking space to parking space refers to the fact that the coverage of Huawei's ADS 3.0 is not only limited to China's open highways, but also extends its capabilities to all roads and parking lots in all campuses, achieving full-scene coverage from parking space to parking space.
In the parking scenario, the Parking Driver (VPD) function enables the vehicle to not only find a parking space and park in, but also support the vehicle to find a person, so that the vehicle can park out and drive to the summon point autonomously. This capability is known internally as "coming when called, lingering away" within AVATR and Huawei. In this regard, Chen Zhuo explained that the realization of this function is equivalent to AVATR buying a car and sending a "driver". Previously, the "drivers" sent by AVATR could only serve the car owners on the highway and urban roads, but now they have sent everyone a courtesy parking service that is only available at the entrance of a five-star hotel. "It allows you to drop the car at the elevator entrance and operate it with your phone and let it park on its own. When you're in a hurry, or you've bought a lot of things at the mall, and you're carrying a large bag or a small bag, you can summon it to the elevator and drive away as soon as you drop it, a feature called Qiankun's end-to-end new ability. Chen Zhuo said.
In particular, thanks to AVATAR's concept of "high hardware redundancy and strong software iteration" in intelligent driving, all AVATR users can upgrade Huawei's Qiankun ADS from 1.0 and 2.0 to 3.0 without changing the hardware configuration.
From a safety perspective, Huawei's ADS3.0 adds lateral and backward active safety functions in addition to improving forward AEB capabilities, enabling the vehicle to have its own autonomous driving function while driving, greatly improving the vehicle's active safety capabilities.
It is not uncommon for car owners to be distracted during daily driving, and if there is a sudden pedestrian or non-motorized vehicle passing through at this time, the vehicle's AEB function will be activated in an instant, helping the car owner avoid potential accidents. According to Huawei's internal statistics, in the past year and a half, the AEB function of Huawei's Qiankun ADS has been activated 350,000 times, which is equivalent to avoiding 350,000 potential collisions.
With AVATAR's forward-looking layout and Huawei's in-depth empowerment, AVATR has always been ahead of the industry in terms of intelligence for three to five years. In addition to Huawei's in-depth empowerment, based on the CHN model, AVATR also stands behind Changan Automobile and CATL, which have formed a strong blessing effect on AVATAR's technical capabilities and brand capabilities in the fields of vehicle intelligent manufacturing and energy ecology.
It is foreseeable that in the increasingly homogeneous and competitive automobile market, AVATR has formed a differentiated competitive advantage by virtue of its market-leading intelligent technology. These advantages constitute AVATAR's strong comprehensive strength, allowing AVATR to lock in the victory in advance in the second half of the competition of automotive intelligence.