- Inheriting the classics, the classic body proportions combined with the traditional MINI elements, it can be argued at a glance that it is MINI
- Visual master, continuing the visual impact of the three-point body, specializing in Mondrian and dopamine color matching, you have a good mood when you see it
- CMF is a fashion leader in interiors, with innovative materials for the cockpit that balance fashion, functionality and environmental protection
(Beijing) The classic British brand MINI has always expressed its interesting inner with a distinct urban aesthetic of LOHAS. Sixty-five years after its birth, each model of the MINI is known for its design, which is a textbook case of excellence. When the new electric MINI Cooper arrives with the new MINI family, the designers of MINI use the most classic elements, the most suitable colors and materials to reinterpret the urban aesthetics, so that every unique and interesting soul has the beauty of the inside and outside that has been repeatedly amazed.
The classic MINI round element is proportional to the MINI, and it is clear at a glance that it is MINI
The round shape carries the long history of MINI's development, and even in the electric era, the circular design element is the most important design element of MINI. On the all-new electric MINI Cooper, the most eye-catching round headlights, round exterior mirrors, round OLED screens in the car, round door handles, etc., all exude the most typical fun MINI temperament.
The proportions of the classic MINI body are not only a balanced aesthetic, but also an important basis for the driving pleasure of the MINI. On the new car, the ABC pillars extend to form a solid isosceles triangle, just like the original mini, which makes people feel stable and reliable. The "four wheels and four corners" structure that the MINI has been used to this day has been pushed to a more extreme position, thanks to the slightly widened front and rear tracks and short front and rear overhangs, so that the four wheels are more inclined to the four corners of the body, the body is more stable, and the classic body proportions can also make the new car recognizable from a distance This is a MINI.
From the three-part split design to the round screen world, from the Mondrian color system to the dopamine color system, you will be in a good mood when you see it
As a master of color in the automotive world, MINI has never had a creative bottleneck. The all-new electric MINI Cooper uses the traditional three-section body design in a three-part color split, that is, the roof, wrap-around window area and the body are matched with contrasting colors, and the mood is adjusted with more direct visual emotion. The colours available for the new model come from the pure Mondrian colour palette, with a careful mix of pure colours such as red, green, white, black, blue and yellow, which is just right to express a pleasant mood. The four models of "Classic", "Artist", "Racer" and "Big Player" have their own characteristics, from hot-blooded racing to bright and fashionable, adding personality to fun.
In the interactive world of the car, the round OLED display is a world of colors. The 9th generation MINI operating system uses highly saturated tones in the dopamine color system to convey pleasant emotions, and its design forms and elements are not only in line with the fun tone of MINI, but also make the user experience intuitive. The 7 immersive "MINI experience modes" each have completely different tones, light and shadow, sound and atmosphere, creating a distinct and different emotional world, which belongs to the red of the track, the pink of the party, the green of energy saving, the blue of relaxation, and the forest and ocean of the urban wilderness...... will match the user's mood for choice changes.
CMF is a fashion leader in interior design, and innovative eco-friendly materials create a natural luxury cabin
Since its birth, MINI has been an active practitioner of CMF (Color, Material, Finishing), and brought people maximum fun with the most practical vehicle appeal in the 60s of the last century. Entering the era of electrification, innovative technology has given MINI more room to play and has a more distinctive presentation in the field of CMF. On the new electric MINI Cooper, the new colours, materials and finishes of the seat and cockpit coverings combine urban chic, functionality and environmental friendliness.
The all-new electric MINI Cooper features an innovative combination of eco-friendly knitted fabrics and vegan leather upholstery to create a cabin with a natural and luxurious style, providing users with a high level of comfort and a warm and luxurious personality space.
The new fabric aesthetic design makes people feel as warm and comfortable as at home. The fabric is made from innovative recycled materials and woven using a unique two-tone knitting process to create simple yet textured interior details. The fabric is mild to the touch and warm in winter and cool in summer, there is no smell on the nose, and it has the advantage of not heating up after being exposed to the sun for several hours. Its color matching research and development is based on professional printing color numbers, carefully considering the user's emotional response to color. Fabric upholstery can also play to its physical strengths, using soft light and color to complement the environment with different MINI experience modes, enhancing the ambience.
The high-quality vegan leather of the seats is also made of Vescin for a luxurious and comfortable feel. It has both the softness and delicacy of sheepskin, and the toughness and durability of cowhide. MINI high-quality plain leather has more pattern plasticity, and can also be matched with personalized stitching and dogtooth patterns, etc., to interpret the low-key luxury temperament of "old money style".
Fabric is not easy to care for? Inexistent. For this purpose, MINI has carried out a special dirt resistance cleaning test, and has practiced daily stains in the car with three categories: food, soot and skin contact. Tests have proven that there are no cleaning and care worries here at MINI. At the same time, to ensure full durability, not only high-quality vegan leather, but also carpets, fabrics and other finishes are subjected to at least 1,000 wear tests by special instruments.
Over the course of 65 years, MINI's aesthetic has become a trend-setting one. The flamboyant exterior envelops the delicate inside, contains an interesting soul, and jointly defends the brand spirit. In the electric era, on the track of urban aesthetics, MINI is still MINI, maverick and transcendence.