Professionalism is the way out of the predicament, and it is also the core foundation of all growth. Registration for the 10th Global Mother and Child Congress 2024 and the 10th Anniversary of Mother and Child Industry Observation is now open, see you in Shanghai on July 15-16!
Ten years has been the continuous expansion of the maternal and infant market, the mature iteration from single product selection to full life cycle solutions, and the change of the times from horse racing to giants.
From the new force of the industry to the vane of the industry, the "Maternal and Child Industry Observation" has been growing all the way, continuously exporting value, linking the upstream, midstream and downstream of the industry, and joining hands with more peers to see a bigger industry.
In the past ten years, we have witnessed the maternal and infant market from the era of extensive development and "lying down to make money", to now entering a new stage of squeezing competition, the birth rate has fallen again and again, the market has shrunk repeatedly, the traffic dividend has continued to peak, the brand pattern has been broken and reconstructed, the wave of channel mergers and acquisitions has been superimposed on the tide of bankruptcy, the past marketing experience has continued to fail, non-professional players have accelerated their clearance, and industry competition has continued to rise.
More and more practitioners have formed a consensus - the maternal and child industry has entered the second half, and we are ushering in a new era of "professional value creation".
Looking back on the past, the theme of the previous Global Mother and Child Conferences has always been to accurately step on the pulse of the industry, "Break and Stand", "Evolution", "When the Wind Rises in Maternal and Child Iteration", "Global Resources, China's Opportunities", "Future Mother and Child", "New World Accelerated Growth", "When the Wind Rises in Consumption Iteration" and "The Way Out"...... Whether it is at that moment or today, it has the power to penetrate the cycle and foresee the trend.
Ten years of precipitation and new thinking, "professional creation of value" is not only the core direction of the new stage of industry transformation and upgrading, but also the underlying logic of the high-quality growth of the maternal and infant market in the future.
Going deep into the front line of the industry, we will find that changes have quietly come: specialization is sweeping the category innovation of the entire maternal and infant market, specialization is guiding the optimization and upgrading of online and offline channels for maternal and infant channels, and specialization is becoming an inevitable trend of marketing reform. Behind these, maternal and infant users are becoming more and more professional, and the essence of maternal and infant consumption is becoming clearer and clearer - "paying for professional value".
In the new era of "professional value creation", maternal and infant enterprises in it are bound to think about how to find their professional positioning? How to build a solid professional foundation? How to make a difference in homogeneous competition? What new opportunities and new growth will the professional track bring to the maternal and infant market?
From July 15th to 16th, the "2024 10th Global Maternal and Child Conference and the 10th Anniversary Celebration of Maternal and Child Industry Observation" hosted by Maternal and Child Industry Observation will be held at Shanghai Marriott Hotel Bowsea High Energy! Leading the forefront of the wind and exploring the deepest depth of the industry, heavyweight guests gathered to present a feast of top ideas and one-stop accurate docking of resources in the whole industry chain! @全球母婴人, we will go to the ten-year appointment together and open a new decade of high-quality growth in the maternal and infant market!
Agenda of the General Assembly
#7月15日
8:55-9:00 Opening remarks by the moderator
9:00—9:40 Professionalism creates value
Yang Deyong is the founder of Maternal and Child Industry Watch
9:40-10:00 Keynote Speech
Li Zhe is the head of Tencent Advertising Food & Beverage Center
10:00—10:20 Keynote Speech
Shi Changqing, General Manager of Key Accounts of Infant Nutrition Division of Yili Group
10:20—10:40 Keynote Speech
Xun Shujia is the brand marketing director of Frog Prince
10:40—11:00 Keynote Speech
Yang Gang is the founder and CEO of Mama.com
11:00-12:00 Summit Debate: Is Integration the Way Out?
Yang Deyong is the founder of Maternal and Child Industry Watch
Guo Zhihao is the general manager of Henan Zhebang Commerce
Jia Junyong, Chairman of Infant Belle
Luo Nengcai is the founder of Dengkang
Li Zhiheng is the founder of Gugen Pregnancy and Baby
Liu Jiangwen is the founder of Nanguo Baby
Shao Xindong is the general manager of Greeli's family
12:00-13:30 Lunch break
13:30—13:50 Keynote Speech
Cui Yutao is a well-known parenting expert
13:50—14:10 Keynote Speech
Liu Zhengdong is the person in charge of the R&D Management Center of Mengmeng Milk Powder
14:10—14:30 Keynote Speech
Mystery guest
14:30—14:50 Keynote Speech
Yao Xin is the founder of the Alvin brand
14:50—15:10 Keynote Speech
Zhang Xiaojun is the founder of the Dai Kesi brand
15:10—15:30 Keynote Speech
Liu Bihai is the CEO of Shannuobel Greater China and the founder of Ying Xiaoshan brand
15:30-16:20 Thematic Forum
Bai Quan, National General Manager of Xiaohongshu Commercial Maternal and Infant Pet Industry
Gan Qiang, Sales Director of Yatai Dairy
Liao Jian, General Manager of Spleen Niu International
Shen Ling is the co-founder of the BeBeBus brand
Sun Junran, founder of Cow Booker
16:20—16:40 Keynote Speech
Paul Babycare副总裁
16:40-17:00 Finale
Xu Weihong, CEO of Children's King
18:00—20:30
Mother and Child People's Night & 10th Anniversary of Mother and Child Industry Observation
(By invitation only)
Mother and baby night title: Aoteli
#7月16日
8:55-9:00 Opening remarks by the moderator
9:00—9:20 Keynote Speech
Zhou Zhou Douyin TOP expert
9:20—9:40 Keynote Speech
Mystery guest
9:40-10:00 Keynote Speech
Liang Chunhua is the co-founder and senior vice president of New Wave Media
10:00—10:20 Keynote Speech
卢少军Jim 唛步婴童科技CEO
10:20—10:40 Keynote Speech
Liu Mo is the CEO of Beskai & Kenbeiyou China
10:40—11:00 Keynote Speech
Wan Hong is the founder and CEO of Pinmu Media
11:00-12:00 Keynote Forum
Chen Xiaodong is the vice president of Feihe
Li Maoyin, founder of Ala Xiaoyou
Sheng Xiaofeng, President of Bruco Building Blocks
Xu Lihong, Chairman of McTEF
Zhicun Xing is the CEO of Yanxi China
12:00-13:30 Lunch break
13:30—13:50 Keynote Speech
Xiaolu with a baby is a top expert on Douyin
13:50—14:10 Keynote Speech
Mystery guest
14:10—15:10 Theme Sharing: The Growth Model of Boutique Mother and Child Stores
Cao Zhendong is the founder of Popeye
Yang Boen is the founder of the fully imported maternal and child experience hall
Wang Yanxia is the founder of the Maruko Global Mother and Child Museum
15:10—16:10 Growth model of conditioning stores
Chung To is the founder of the mother and child chain organization of Du Papa Youtong Association
Li Qiannan is the founder of Zhejiang Dongyang Global Hui Import Pavilion
Xie Ke is the founder of Foshan Tongyu Pregnancy and Baby
16:10-17:00 Finale Speech: Mid-year Report of Maternal and Child Industry Observation
17:00—18:00
Resource Docking Conference
18:00—20:30
The 7th Anniversary Closed-door Reception of the Cherry Club
(Cherry Club members and Cherry Tourists only)
Register for the conference
Scan the QR code below to register for the conference
Ticketing inquiries: Rachel
Telephone: 18201027214
No refunds are available after successful ticket purchase
The final interpretation right belongs to the Maternal and Child Industry Observer
Business cooperation
Dong Jian
Telephone: 18810612952
Jiang Ting
Telephone: 13501048248
Some of the guests of the previous conference